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BRANDING GUIDELINE 2021 © 2021 ALL RIGHTS RESERVED

1. LOGO LOGO STRUCTURE 1.1 EMBLEM TAGLINE FULL LOGO RIYADH SAFARI BRANDING GUIDELINE © 2021 ALL RIGHTS RESERVED PAGE 3

1. LOGO LOGO STRUCTURE 1.1 CLICK TO DOWNLOAD THE OPEN-SOURCE RIYADH SAFARI BRANDING GUIDELINE © 2021 ALL RIGHTS RESERVED PAGE 4

2. COLOR SCHEME PRIMARY COLORS 2.1 C=51 R=65 HEX=411224 C=1 R=254 HEX=fed500 C=9 R=217 HEX=d92428 M=88 G=18 M=14 G=213 M=99 G=36 Y=58 B=36 Y=100 B=0 Y=99 B=40 K=66 K=0 K=1 RIYADH SAFARI BRANDING GUIDELINE © 2021 ALL RIGHTS RESERVED PAGE 7

2. COLOR SCHEME 2.2 SECONDARY COLORS C=64 R=81 HEX=515e3a C=39 R=115 HEX=733e2b C=16 R=209 HEX=d1712b C=12 R=224 HEX=e0ac58 C=22 R=202 HEX=caac87 M=46 G=94 M=76 G=62 M=66 G=113 M=33 G=172 M=31 G=172 Y=79 B=58 Y=84 B=43 Y=99 B=43 Y=76 B=088 Y=50 B=135 K=36 K=37 K=1 K=00 K=0 RIYADH SAFARI BRANDING GUIDELINE © 2021 ALL RIGHTS RESERVED PAGE 8

3. TYPOGRAPHY 3.1 SOMAR أAa عريض Bold أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn ط ظ ع غ ف ق ك ل م ن ه و ي Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 9 8 7 6 5 4 3 2 1 1 2 3 4 5 6 7 8 9 0 أAa Medium متوسط Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 0 9 8 7 6 5 4 3 2 1 خفيف Light أAa أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn ط ظ ع غ ف ق ك ل م ن ه و ي Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 9 8 7 6 5 4 3 2 1 1 2 3 4 5 6 7 8 9 0 RIYADH SAFARI BRANDING GUIDELINE © 2021 ALL RIGHTS RESERVED PAGE 9

5. STICKERS SAFARI STICKERS PRODUCTION 5.1 �� Size: width = 4 cm Size: width = 4 cm Size: width = 5 cm Size: width = 5.5 cm �� Size: width = 3.5 cm Size: width = 3.5 cm Size: width = 4.5 cm Size: width = 5 cm RIYADH SAFARI BRANDING GUIDELINE © 2021 ALL RIGHTS RESERVED PAGE 11