SAUDI ESPORTS
Brand Guideline
CORPORATE
Ver. 3.0
April, 2021index
1Brand Story
4.6notepad
7.3coaster
2Key assets
4.7 certificate
7.4 USB drive & pen
2.1logotype
5Digital
8In-Action Branding
2.2color palette
5.1social media template
8.1jersey
2.3typography
5.2 banners
8.2 stadium
2.4 pattern
5.3 presentation template
8.3 flag
2.5 Iconography
5.4 website
8.4cap
3Photography
5.5 email signature
8.5 gaming chair
4Stationary
6Advertising
8.6backdrop
4.1business card
6.1 outdoor
4.2 letterhead
6.2 backdrop & rollup
4.3 Envelope
6.3 magazine & newspaper
4.4 ID card
7 Branding
4.5 Folder
7.1Mug
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand GuidelineWelcome to our expression
It all starts here.
Use this guide as an inspiration
tool of how the Saudi E-Sports brand
cames to life.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand GuidelineThe Story
of this Federation started long before its inception.
The details of our lives in the Kingdom are hardly
devoid of electronic and intellectual games that brought
us together with our loved ones and immortalized an
essential chapter of our collective memory obsessed
with communicating, playing and challenging.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2. Key Assets
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Main EN Version
Corporate Logo
This is the main English
version of our logo, using
a gradient colors from
purple to light teal on white
background.
Whenever possible, we
will prioritize the use of
this version with corporate
communications.
This is the In-Action
In-Action Logo
English version of our logo,
using gradient colors from
pink to light teal on white
background.
Whenever possible, we
will prioritize the use of this
version with customers.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Main AR Version
Corporate Logo
This is the main Arabic
version of our logo, using
a gradient colors from
purple to light teal on white
background.
Whenever possible, we
will prioritize the use of
this version with corporate
communications.
This is the In-Action Arabic
In-Action Logo
version of our logo, using
gradient colors from
pink to light teal on white
background.
Whenever possible, we
will prioritize the use of this
version with customers.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Negative Versions
Our logotype is also available
in a negative version.
This may be used depending
on the background color in
order to preserve legibility.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand GuidelineLogo Type
02.1
Monochromatic Version
When we can’t use the color
version, we should use the
monochromatic version of
our logo.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Clear Space
We should always respect our
brand safe area and visibility.
Our clear space should never
be reduced or invaded by
adjacent elements (text,
pictures, other brands, etc.).
Minimum size
Our logo should always be
used in a large enough size
to allow perfect legibility. It
should therefore never be
reduced to a width smaller
than 112px for digital and
50mm for print.
minimum size
minimum size
You should always use the
for degital usage
for print usage
Final Arts that have been
112px
50 mm
provided to you and these
should not be modified.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Misuses
To ensure correct expression
of the stc logotype, there
are some typical mistakes to
avoid.
1. Do not change the logo opacity
2. Do not deform our logo typo
3. Do not change the logo color
4. Do not place it into shapes
5. Do not remove any element
6. Do not add any elements
7. Do not change typo posetion
8. Do not fill with solid colors
9. Do not add effects
10. Do not create a line version
11. Do not stretch the logo
12. Do no rotate our logo
the same misuses applies to
In-Action logo
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Co Branding
When E Sports has a
Lead Partner
partnership, the E Sports
brand logo is always on the
left and the other party logo
on the right.
%60 percent
%40 percent
If E Sports is the lead partner,
E Sports brand logo must
take 60% space, and
Equal Partner
the other party takes the
remaining 40% space.
If it is an equal partnership, the
logos must share the space
%50 percent
%50 percent
(50% for each).
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline02.1Logo Type
Logo Application
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.2Color Palette
Primary Colors
Corporate
These colors have been
chosen to enhance the visual
appearance of E-Sports
brand and make it dynamic.
R54 G176 B167
R109 G110 B113
C68 M0 Y36 K8
C0 M0 Y0 K70
The colors must be followed
R48 G125 B161
R102 G45 B145
exactly as differentiated
C63 M11 Y0 K38
C75 M100 Y0 K0
between the two different
logo types, any other colors or
shades will not be accepted.
In-Action
R86 G78 B89
R229 G0 B85
C64 M63 Y48 K31
C4 M100 Y54 K0
R23 G117 B118
R0 G0 B19
C83 M30 Y47 K21
C90 M990 Y53 K83
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.2Color Palette
Secondary Colors
These additional color
options can be used based
on the context of the visual
communication
R145 G137 B138
R207 G118 B176
C45 M42 Y39 K4
C16 M65 Y0 K0
R37 G54 B62
R26 G44 B84
C82 M64 Y56 K52
C99 M88 Y38 K34
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.3Typography
Primary Font
LIBEL SUIT
EN Brand Fonts
These fonts should be used
on all professionally designed
materials. They should not be
substituted by any other font.
The fonts should be followed
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to ensure consistency across
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all communications.
nisciis maio.
SF PRO
Secondary Font
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aut quo mod mo optae. Sundand aernate volut ut quat qui aut
qui omni aliquibus derum inulluptas nisciis maio.
16
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.3Typography
AR Brand Fonts
AR Brand Fonts
These fonts should be used
on all professionally designed
materials. They should not be
substituted by any other font.
Primary Font
HELVETICA
The fonts should be followed
to ensure consistency across
all communications.
لى علقة ببع أدوالتكام جلبع المتنقل التشع فيللطبع وامج أنيقة
الة حتى استوي لق البع يم لق الصور ر الحوالب لالمتدر تعمل الف
بصيغتها ت فيللطبع وامج أنيقة الة حتى استوي لق البع يم لق
17
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.4Patterns
Corporate
The pattern is constructed
using the graphical elements
of the logo, the triangles can
be used as filled or as empty
triangles depending upon the
context.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.4Patterns
Usage
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.4Patterns
Usage Example
E_Sport_KSA
E_Sport_KSA
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.4Patterns
In-Action
The pattern is constructed
using the graphical elements
of the logo, the triangles can
be used as filled or as empty
triangles depending upon the
context.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.4Patterns
In-Action
The pattern is constructed
using the graphical elements
of the logo, the triangles can
be used as filled or as empty
triangles depending upon the
context.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.4Patterns
Usage Example
E_Sport_KSA
E_Sport_KSA
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline2.5Iconography
The icons set consists
of using various objects
representing the gaming
industry.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline3. Photography
25
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline3Photography
We create contrast through
the use of scale, distance, and
angles. This communicates
our reach and offers unique
styled images. We use depth
of field to focus the viewer
on a story. This establishes
context within a scene and
provides “space” for copy and
graphics.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline4. Stationary
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline4Stationary
Business Card
9cm
Follow the same alignment,
colors, and font as illustrated
beside.
5cm
AHMAD Q
+966 xx xxx xxx xx
mq@yours.sa
e.com.sa
General Manager
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline4Stationary
Letter Head
Follow the same alignment,
colors, and font as illustrated
beside.
Dear Mr.Xxxx,
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aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi.
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magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
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aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons …4Stationary
Envelope
Follow the same alignment,
colors, and font as illustrated
beside.
ENVELOPE FRONT
+966 xx xxx xxx xx
xxx@your.sa
e.com.sa
ENVELOPE BACK
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline4Stationary
ID Card
Follow the same alignment,
colors, and font as illustrated
beside.
ID NUMBER
xxxx xxxx
AHMAD MOHAMMAD
Designation
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adipiscing elit, sed diam nonummy nibh euismod
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Saudi Esports Federation Brand Guideline4Stationary
Folder
Follow the same alignment,
622 mm
colors, and font as illustrated
beside.
325 mm
229 mm
186 mm
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline4Stationary
Notepad
Follow the same alignment,
colors, and font as illustrated
beside.
FRONT
BACK
A4
A4
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline4Stationary
Certificate
Certificate
Follow the same alignment,
colors, and font as illustrated
of Appreciation
beside.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline5. Digital
35
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline5Digital
Social Media Templates
Follow the same alignment
when communicating both
languages as illustrated
beside.
E_Sport_KSA
E_Sport_KSA
E_Sport_KSA
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline5Digital
Social Media Templates
Follow the same alignment
when communicating both
languages as illustrated
beside.
E_Sport_KSA
E_Sport_KSA
E_Sport_KSA
37
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline5Digital
Banners
Follow the same alignment
when communicating both
languages as illustrated
beside.
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline5Digital
Presentation Template
Follow the same alignment,
colors, and font as illustrated
beside.
Slide Title
Slide Title
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim
dolore magna aliquam erat volutpat. Ut wisi enim ad minim
diam nonummy nibh euismod
veniam, quis nostrud exerci tation ullamcorper suscipit
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veniam, quis nostrud exerci tation ullamcorper suscipit
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lobortis nisl ut aliquip ex ea commodo consequat. Duis
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lobortis nisl ut aliquip ex ea commodo consequat. Duis
aliquam erat volutpat. Ut wisi
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autem vel eum iriure dolor in hendrerit in vulputate velit esse
autem vel eum iriure dolor in hendrerit in vulputate velit esse
enim ad minim veniam, quis
Separator
molestie consequat, vel illum dolore eu feugiat nulla facilisis
molestie consequat, vel illum dolore eu feugiat nulla facilisis
molestie consequat, vel illum dolo…5Digital
Website
Follow the same alignment,
colors, and font as illustrated
beside.
40
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline5Digital
Email Signature
Follow the same alignment,
colors, and font as illustrated
AHMAD Q
beside.
General Manager
+966 xx xxx xxx xx
mq@yours.sa
e.com.sa
AHMAD Q
General Manager
+966 xx xxx xxx xx
mq@yours.sa
e.com.sa
41
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline6. Advertising6Advertising
Outdoor
Follow the same alignment
when communicating both
languages as illustrated
beside.
E_Sport_KSA
E_Sport_KSA
43
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline6Advertising
Backdrop & Rollup
Follow the same alignment
when communicating both
languages as illustrated
beside.
44
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline6Advertising
Magazine & Newspaper
Follow the same alignment
when communicating both
languages as illustrated
beside.
275 mm
210 mm
45
Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline7. Branding7Branding
Announcements
47
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Saudi Esports Federation Brand Guideline7Branding
Social Media Announcements
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Saudi Esports Federation Brand Guideline7Branding
Mug
49
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Saudi Esports Federation Brand Guideline7Branding
Cup
50
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Saudi Esports Federation Brand Guideline7Branding
Coaster
51
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Saudi Esports Federation Brand Guideline7Branding
USB Drive & Pen
52
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Saudi Esports Federation Brand Guideline7Branding
Popup
53
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Saudi Esports Federation Brand Guideline8. In-Action Branding
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Saudi Esports Federation Brand Guideline8In-Action Branding
Jersey
55
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Saudi Esports Federation Brand Guideline56
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Saudi Esports Federation Brand Guideline57
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Saudi Esports Federation Brand Guideline8In-Action Branding
Flag
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Saudi Esports Federation Brand Guideline8In-Action Branding
Flag
59
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Saudi Esports Federation Brand Guideline8In-Action Branding
Cap
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand Guideline8In-Action Branding
Gaming Chair
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Saudi Esports Federation Brand Guideline8In-Action Branding
Player Stats
95%
95%
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Name
95%
95%
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95%
95%
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Saudi Esports Federation Brand Guideline8In-Action Branding
Backdrop
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Ver. 3.0 April, 2021
Saudi Esports Federation Brand GuidelineThank You
