Sadad

سداد

Guideline pages

�������������������������� Saudi Arabian Monetry Agency Brand Guidelines Manual
SADAD 01 Brand Strategy
01 SADAD Brand Strategy Our vision One solution for all payments. Our mission To develop new payment products and services to lead the financial services sector towards high levels of service, for individuals, business and government sectors. This will be achieved through the development and operation of an efficient and secure infrastructure based on national and international standards and in accordance with industry recognized best practice.
01 SADAD Brand Strategy Objective - Construction and operation of SADAD infrastructure ensuring robust integration, resilience and operation. Effective treatment of payments with high efficiency, traceability and professionalism. - Continuous improvement and expansion of SADAD payment system by developing in a flexible manner, the provision of new services. - Effective operation of SADAD payment system through delivery of high quality services in a cost effective manner. - Develop a future plan for SADAD payment system that promotes optimal use by the individual, commercial and governmental sectors. - Through continuous research, make use of the technological developments and world class initiatives to identify new opportunities to further enhance and develop SADAD payment system. - Development of a center of excellence for performing all tasks and the realization of SADAD’s objectives whilst being aware of the individual and their abilities to build an effective management structure. - Commitment to high standards for SADAD payment system in a manner supporting the integration, speed and efficiency in developing payment services. - Careful and attentive risk management to ensure that all risks will be clearly identified and mitigated. This will ensure appropriate control of all risks that could negatively impact SADAD.
SADAD 02 Brand Identity
02 SADAD Brand Identity Our logo is the core of our visual brand X Shear 20 identity 1/2X X X X Our distinguished logo contains the emblem and typeface in one X entity. Therefore the typeface itself X X X X X 1/2X 1/2X becomes our logo and our icon. X X X 1/2X X The simple typeface is what makes X it an iconic and modern logo. X The “Alef” letter is different in terms of color. It is Gray while the others are Orange. The dynamic and un-static aspect is created through the leaning letter to the right (20 degrees angle). The thikness of the font is refered to X, where X is the unit of design as per showing grid. 3X The small letter “Daal” for example fits in a 3X x 4X 1/2X parallelogram (20 degrees angle)
02 SADAD Brand Identity Our logo is the core of our visual brand identity X X Since our logo type is our icon, the English logo is the same as the X Arabic one. X X X X X 1/2X 1/2X In the English version SADAD X X X X PAYMENT SYSTEM is replacing the Arabic (�������������������) X X in the exact same size, angle tilt and placement to work perfectly on the same grid and guidelines. X X X X X X X X 1/2X 1/2X X X X X X X SADAD PAYMENT SYSTEM
02 SADAD Brand Identity Clear Space Our logo is the core of our visual brand identity, therefore we must not misuse it. We have to set a benchmark in which the logo is clear on any medium even if it surrounded with other elements. To do so, we create the clear space. The small letter “Daal” from the logo is the equivalent clear space. In terms of print and digital, the benchmark is set. Minimum Size The recommended minimum size is 20mm width. The size will depend based on the materi- al and medium used. It is Minimum Size - W:29mm Minimum Size - W:150px recommended to carry out samples to ensure legibility of the logo. Minimum Size - W:20mm Minimum Size - W:60px
02 SADAD Brand Identity Logo size. Most items that use our logo will either already be pre-designed or have a template, so it is not necessary to measure this size. Otherwise the logo size is always measured on a scale of minimum 3 SADAD logos to maximum 7 logos. Where 3 is strictly applied on the most portrait usage (example: mupi, rollup) and 7 for the most landscape (example: unipole). See example
02 SADAD Brand Identity Logo placement. The clear space around the logo is part of its design. That space gives our logo power. It makes it stand out from whatever’s around it, whether that’s other logos, symbols, artwork, or text. Always give it space to breathe. For a better space for the placement measure it by the letter � from the logo to almost 1 of the letter. Even when you’ve got limited room (like in mobile icon badges or banner ads, for example), be sure to leave enough space around the logo, so it’s easy to make out. Our logo is designed to work well in the right corner of a layout since it is considered an Arabic logotype. However it can be moved to any space of the layout (digital banner, web application etc) with the repect of the white space around it to make it stand out in the application.
02 SADAD Brand Identity Original Colors On white Backgrounds Print/ Digital the best way to show the Logo is with it’s main colors. Variations However the logo can take a single color as long it is from the original logo Colors when used on colored background. White color can be used as well as negative on darker back- grounds. C:0 M:63.71 Y:91.15 K:0 C:0 M:0 Y:0 K:50 R:239 G:118 B:34 R:157 G:157 B:156 PANTONE 158 C
02 SADAD Brand Identity Solid Color Background Dark Solid Color Background Brandmark Backgrounds & Backgrounds to avoid Light backgrounds are the preferred usage of the brandmark. SADAD Logo must always be on white background. This helps the logo stand out. Picture Background Fax & Low-Cost Mediums
02 SADAD Brand Identity Rotation Shape Brandmark Usage & Things to avoid Logo Incorrect use Always reffer to the original Logo when using any application. Never try to recreate our Logo into something new. Here are examples of things to avoid when using our logo. Wireframe & Outline Transparency Colors Drop Shadows
02 SADAD Brand Identity Colour Palette All the colours in our palette C:0 M:63.71 Y:91.15 K:0 C:0 M:0 Y:0 K:50 WHITE R:239 G:118 B:34 R:157 G:157 B:156 should be reproduced in print as PANTONE 158 C Pantone® spot colours where possible, otherwise in CMYK. RGB values should be used for all screen based applications and digital printing. Pantone® standards are shown in the current editions of the Pantone Colour Publications. The colours shown here are not intended to match the Pantone® colour standards and are an indication only. Pantone is a registered trademark of Pantone®, Inc.
02 SADAD Brand Identity Typeface English Font Futura HEADLINE Is our primary typeface and direct communication. Specific weights are used for different types of text, such as headline, subhead and ABCDEFGHIJKLMNOPQRSTUVWXYZ body copy. abcdefghijklmnopqrstuvwxyz 1234567890 DIGITAL / PRINT FUTURA - MEDIUM FUTURA - BOLD Futura is always the preferred typeface. Mac: Futura is installed as a PODY COPY default font on your machine. BODY COPY PC: To obtain the Futura font pack- age, designers may contact the ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Brand Team. There is a limited abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz number of licenses available. 1234567890 Until an enterprise solution is in 1234567890 place, you can use the Avenir FUTURA - BOOK FUTURA - LIGHT equivalents. Buttons, Badges, and Acceptance Marks: Use Futura
02 SADAD Brand Identity Typeface Arabic Font ����� ����� Frutiger LT Arabic Is our primary Arabic typeface and direct communication. Specific weights are used for ����������������������������� ����������������������������� different types of text, such as ������������������������ ������������������������ headline, subhead and body copy. ������������������� ������������������� DIGITAL / PRINT Frutiger LT Arabic - BLACK Frutiger LT Arabic - BOLD Frutiger LT Arabic is always the preferred typeface. ���� ���� Mac/ PC: To obtain the Frutiger LT Arabic font package, designers may contact ����������������������������� ����������������������������� the Brand Team. There is a limited number of licenses available. ������������������������ ������������������������ Buttons, Badges, and ������������������� ������������������� Acceptance Marks: Frutiger LT Arabic - LIGHT Frutiger LT Arabic - ROMAN Use Frutiger LT Arabic
02 SADAD Brand Identity Internal Communication Typeface English Font HEADLINE Trebuchet MS Is our English typeface for internal communication. Specific weights ABCDEFGHIJKLMNOPQRSTUVWXYZ are used for different types of text, abcdefghijklmnopqrstuvwxyz such as headline, subhead and body copy. 1234567890 Trebuchet MS - BOLD DIGITAL / PRINT Trebuchet MS is always the preferred typeface. BODY COPY PC font. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trebuchet MS - REGULAR
02 SADAD Brand Identity Internal Communication Typeface Arabic Font عنوان Sakkal Majalla Is our Arabic typeface for internal أ�ب�ت�ث�ج�ح�خ�د�ذ�ر�ز�س�ش�ص�ض communication. Specific weights are used for different types of text, ط�ظ�ع�غ�ف�ق�ك�ل�من�ه�و�ي such as headline, subhead and ١�٢�٣�٤�٥�٦�٧�٨�٩�٠ body copy. Sakkal Majalla - BOLD DIGITAL / PRINT Sakkal Majalla Arabic is always the preferred typeface. النص PC font. أ�ب�ت�ث�ج�ح�خ�د�ذ�ر�ز�س�ش�ص�ض ط�ظ�ع�غ�ف�ق�ك�ل�من�ه�و�ي ١�٢�٣�٤�٥�٦�٧�٨�٩�٠ Sakkal Majalla - REGULAR
02 SADAD Brand Identity Strapline English/ Arabic 3 X 3 X Whenver need to use the strapline “One solution for all payment” follow the grid as showing in example. 3 X
SADAD 03 Stationery
03 SADAD Stationery Letterheads �������������������������� The template featured Saudi Arabian Monetry Agency provides information about all the elements position in the format. +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery Business Cards The template featured provides information about all the elements position in the �������������������������� Saudi Arabian Monetry Agency format. SADAD PAYMENT SYSTEM Name Surname Tawaren Center 6846 King Fahad Road - Alulaya (unit #1) Job Designation Riyadh 12331- 4624 Kingdom of Saudi Arabia Tel. +966 11 299 0000 namesurname@sadad.com Fax. +966 11 201 3163 www.sadad.com �������������������������� Saudi Arabian Monetry Agency ���������� ��������������� ����������������������������������� �������������� ����������������� ������������������������ +�������������������� namesurname@sadad.com +�������������������� www.sadad.com
03 SADAD Stationery Compliment card The template featured provides information about all the elements position in the format. �������������������������� Saudi Arabian Monetry Agency With Compliments +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery Fax Sheet �������������������������� The template featured Saudi Arabian Monetry Agency provides ........................................����������� information about all the ...........................................�������� ..................................������������ elements position in the ........................................��������� format. ...............................................��������� ................................������������� +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery Memo �������������������������� Saudi Arabian Monetry Agency The template featured provides information about all ........................................����������� the elements position in the ...........................................�������� ........................................��������� format. ...............................................��������� +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery DL Envelope The template featured provides information about all the elements position in the format. �������������������������� Saudi Arabian Monetry Agency +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery A4 Envelope The template featured provides information about all �������������������������� the elements position in the Saudi Arabian Monetry Agency format. ........................................����������� ...........................................�������� ........................................��������� ...............................................��������� +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery A5 Envelope The template featured provides information about all the elements position in the �������������������������� format. Saudi Arabian Monetry Agency +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery Folder The template featured provides information about all the elements position in the format. = حل لجميع المدفوعات = +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163
03 SADAD Stationery CD Jacket The template featured provides information about all the elements position in the ���������������������������������������������������������������������������������������������� format. ���������������������������������������������������������������������������������������������� ������������������������������������������������������������������������������������������������ �������������������������������������������������������������������������������������������� ................................................................................................ = ................................................................................................ ................................................................................................ حل لجميع المدفوعات = +������������������������������������������������������������������������������������������������������������������������������������������ info@sadad.com www.sadad.com Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) - Riyadh 12331 - 4624 Tel. +966 11 299 8426 - Fax. +966 11 201 3163 ���������������������������������������������������������������������������������������������� ���������������������������������������������������������������������������������������������� ������������������������������������������������������������������������������������������������ �������������������������������������������������������������������������������������������� ...............…
03 SADAD Stationery CD Label The template featured provides information about all the elements position in the format.
03 SADAD Stationery Email Signature The template featured provides information about all xxxxxxxxx <xxxxx@sadad.sa> the elements position in the Thursday, August 09:20 ,2015 ,22 AM format. John Smith <jsmith@company.com> Sadad Name Surname Job Designation Department Name Tel. +966 11 299 0000 Fax. +966 11 201 3163 Mob. +966 55 000 0000 ��������������������������������������������������� Tawaren Center 6846 King Fahad Road Al Ulaya (Unit#1) www.sadad.com
03 SADAD Stationery Presentation Template �������������������������� Saudi Arabian Monetry Agency The template featured 01 provides information about all Presentation Chapters the elements position in the Title Here & Seperators format. 01 01 Chapters & Seperators Chapters & Seperators Title: Title: Title: Since most of Sadad Services are Since most of done Digitally through an Sadad Services electronic device (laptop, are done Digitally Computer, tab and Mobile through an phones) with an internet electronic device connection, one the imagery (laptop, Computer, ����� gategory can be only focusing on tab and Mobile the Devices iteslef with minor phones) with an usage of human elements in the internet images. connection, one - Devices should be shot in real the imagery life situation (Natural Lighting) gategory can be - Devices should be shot within a only focusing on background to reflect a story the Devices iteslef
03 SADAD Stationery Gift items Pen The SADAD logo should be in a visible area of the pen, taking in considera- tion a clear space around it. USB The SADAD logo should be centred within the visible area of the USB. Key Chain The SADAD logo should be centred within the visible area of the key chain, depending on the shape and design of the key chain itself. Mug The SADAD logo should be centered within a visible area of the mug. do not make it to big or too small, it will look disporportional on the mu
03 SADAD Stationery Stationery overview
SADAD 04 Co-Branding Logo Placement
04 SADAD Co-Branding Logo Placement Logo Placement The placement of logos communicate brand dominance. The dominant brand is always on the right or on top, subordnate partner logo is always on the left or on the bottom. Maintain the proper clear space around each logo. Follow these rules when locking up the SADAD logo with the partner logo: - The default is to use the full color logo on a white background whenever possible. - The two logos should be of the same visual size. - Do not use the gray vertical pipeline divider or any visual divider between the logos or any extraneous design elements.
04 SADAD Co-Branding Logo Placement Sponsorships SADAD featured with multiple sponsors - It is preferred to use the full color horizontal logos on a white background whenever possible. - All logos should be the same visual size based on the based on maximum additional size 2/3 of the letter “daal” as shown in example. - All brand logos should be center-aligned along the vertical and horizontal axes. - The preferred placement of the SADAD logo is in the first top Right position if available. - In case of multiple language for sponsors logos SADAD Arabic logo must be used.
SADAD 05 Co-Branding SADAD Dominance
05 SADAD Co-Branding SADAD Dominance Celebrating Partnerships Co-branding Co-branding can occur at different 3X levels. horizontal logo The appearance of a partner or sub-brand logo (size, color, position) always depends on the nature of the cooperation. Whatever form this cooperation takes. 5X SADAD Dominance SADAD dominance is when vertical logo SADAD most heavily influences the communication experience. This is when SADAD is driving the Consumer experience or if our resources are most depended upon. SADAD dominant experiences rely heavily on the SADAD visual system for look and feel. Partener logo can take vertically up to 5X in case of (vertical logo) and up to 3X in case of (horizontal logo
SADAD 06 Co-Branding Partner Dominance
06 SADAD Co-Branding Partner Dominance Co-branding approach based on Collaboration Dominance Brand dominance means one partner will have the lead presence in executions, often emphasizing their Partner Dominant Cobranding visual system in marketing communications. Brand Partner dominance is when the partner brand heavily dominance is determined during partnership influences the communication experience. As a result, the negotiations and is influenced by factors such as Partner brand is featured more and the design is geared financial and/or resource contribution, which the towards their visual system. partner is granting access to Consumers and maintaining that relationship, or which partner will host While the execution will be driven by the partner brand’s the experience. visual system, it’s critical that we protect and appropriately display the SADAD logo. The expression of dominance is simple and can be achieved by the following tactics: 1. Placing the dominant partner logo in the most visible Other Partnerships and valuable space (e.g. Above the fold on a website, or at Top right on a billboard). Not all partnerships have clear brand dominance. It is important that you maintain as many of the the SADAD visual 2. When partner logos are shown in close proximity, components as possible. the dominant brand will be placed on the left. These uses must be pre-approved by the Brand Team before any design begins or agreements are entered into
06 SADAD Co-Branding Partner Dominance Partner Logo with SADAD logo 3X 3X 2X 2X
SADAD 07 Consumer Registration & Portal Pages
07 SADAD Consumer Registration & Portal Pages Consumer Registration English example BANK LOGO All banks portals should strictly Today,s Date: December 20 ,2015 have one SADAD tab only, which Banking Services when clicked will lead to 2 Accounts services tabs only SADAD Bills & SADAD Account. (Where SADAD Bill is refered to SADAD the current EPBB service and SADAD Bills SADAD Account SADAD Account is refered to the Credit Cards new OLP service). Local Brokerage Finance Services
07 SADAD Consumer Registration & Portal Pages Consumer Registration Arabic example BANK LOGO All banks portals should strictly December 20, 2015������������� have one SADAD tab only, which ��������������� when clicked will lead to 2 ���������������� services tabs only SADAD Bills & SADAD Account. (Where SADAD Bill is refered to the current EPBB service and ���� SADAD Account is refered to the ����������� ��������� new OLP service). ������������������ ������������� �������������
07 SADAD Consumer Registration & Portal Pages Consumer Registration All banks portals should strictly have one SADAD tab only, which BANK LOGO when clicked will lead to 2 services tabs only (SADAD Bills) & ��������������� (SADAD Account). Where SADAD Bill is refered to ���� the current EPBB service and ����������� ��������� SADAD Account is refered to the new OLP service. جديد فواتير سداد حساب سداد مدفوعات حكومية تسجيل - When clicked on each will include all the tabs under SADAD تعريف فاتورة العمليات Bills or SADAD Account as per example.
07 SADAD Consumer Registration & Portal Pages Consumer Registration - SADAD logo must always be BANK LOGO placed on the right top corner of text box. 4X SADAD Account - SADAD English logo must be SADAD PAYMENT SYSTEM used on English language user prefernce as per example. Enter SADAD Account ID: - The clear space illustrated is the best to be utilised.
07 SADAD Consumer Registration & Portal Pages Consumer Registration Consumer will be asked to enter BANK LOGO SADAD Account Password and confirm the same. SADAD Account SADAD PAYMENT SYSTEM Enter SADAD Account Password: ������������������������������
07 SADAD Consumer Registration & Portal Pages Consumer Registration Consumer will be asked to enter BANK LOGO SADAD Account Password and confirm the same. SADAD Account SADAD PAYMENT SYSTEM - Optional security question may appear as image verification. Enter SADAD Account Password ����������������������������� Proceed
07 SADAD Consumer Registration & Portal Pages Consumer Registration Consumer will be asked to enter a BANK LOGO one-time password (send as sms on the mobile phone) SADAD Account SADAD PAYMENT SYSTEM ������ �����������������������
07 SADAD Consumer Registration & Portal Pages Consumer SADAD Account Registration Confirmation BANK LOGO SADAD Account SADAD PAYMENT SYSTEM ��������������������������������������������������������������������������������� ���������������������������������������������������������������������������
SADAD 08 Checkout Procedures Module Design (1 service)
08 SADAD Checkout Procedures Module Design (1 service) Acceptance Mark modules Preferred Landscape Placement SADAD is a local Saudi accepted and trustworthy payment method, therefore it is preferred that the SADAD accceptance mark always ® be placed as the first option (the following example applies to English menu version and must be Preferred Single Preferred Double flipped when in Arabic to keep Stacked Placement Stacked Placement first position). If the merchant website does not contain buttons, radio buttons. Payment logos are substituted with words written, hence: 1) It is preferrable to write SADAD Account & SADAD Bills with the same text formatting (always capital letters for SADAD). 2) All non-Logo text for SADAD will be written using the font ® “Futura” when possible. 3) If the usage of our font is not provided due to website compatibility and user experience, we recommend using either Avenir fonts as Internet Fonts. 4) The text size shall not be ® smaller than 8 or minimum 7pt.
08 SADAD Consumer Registration & Portal Pages Merchant Portal Page Example PARTNER LOGO - SADAD logo should always be placed first. - When SADAD option is chosen consumer will be asked to fill in his SADAD Account ID.
08 SADAD Consumer Registration & Portal Pages Merchant Portal Page Example PARTNER LOGO - Once the consumer has entered his SADAD Account ID he will be redirected to the bank’s microsite to fill in his password. Enter SADAD Account ID Cancel Proceed
08 SADAD Consumer Registration & Portal Pages Bank Microsite Page Example BANK LOGO - SADAD logo should always be placed on the top right corner of the portal page. SADAD PAYMENT SYSTEM This should be repeated on all Enter SADAD Account Password internal portal pages. - Consumer will be asked to enter Proceed Cancel their password, image verification is optional
08 SADAD Consumer Registration & Portal Pages Bank Microsite Page Example BANK LOGO - SADAD logo should always be placed on the top right corner of the portal page. SADAD PAYMENT SYSTEM ������ This should be repeated on all ����������������������� internal portal pages. - Once the password is entered correctly, consumer will receive a one-time password on their mobile phone.
08 SADAD Consumer Registration & Portal Pages Bank Microsite Page Example BANK LOGO - SADAD logo should always be placed on the top right corner of the portal page. SADAD PAYMENT SYSTEM This should be repeated on all Transaction Summary Light Account No: SDOLPX2431 internal portal pages. Merchant: Jarir Merchant Reference No: JROPRE313 SADAD Transaction No: JROPRE313 2225 SAR �������������������� � � Current Balance: 3239 SAR - Transaction summary must follow this listing hierarchy: 1) SADAD Account number, 2) Merchant, 3) Merchant Reference Number, 4) SADAD Transaction Number, 5) Transaction Amount, 6) Current Balance. - Consumer will be redirected again to the merchant website.
08 SADAD Consumer Registration & Portal Pages Merchant Portal Page Example PARTNER LOGO - Payment summery will appear on the merchant website to confirm purchase. PAYMENT SUMMARY SADAD Tranaction No: SDOLPX2431 Merchant Transaction No: JROPRE313 Success ���������������� � � � �������� � � � � 2225 SAR ���������������������������������������������������������
SADAD 09 Checkout Procedures 2 services
09 SADAD Checkout Procedures 2 services “SADAD Bills” English This section is for: - Merchants and developers who want to understand the checkout experience from the buyer’s perspective. SADAD Bills The “SADAD Bills” button should replace the previous EPBB service button. - The button follows the shape of the logo of SADAD as shown in example. PANTONE 158C - 80% SADAD Bills - You can use 80% orange to PANTONE 158C - 100% create the color of the tab as shown in example. - The logo “SADAD” is placed based on the clear space previously stated in the guideline. Pay later - It is recommended that on mouse over the button a hover box will SADAD Bills appear indicating (Pay Later) as shown in example.
09 SADAD Checkout Procedures 2 services “SADAD Bills” Arabic This section is for: - Merchants and developers who want to understand the checkout experience from the buyer’s perspective. فواتير سداد The “SADAD Bills” button should replace the previous EPBB service button. - The button follows the shape of the logo of SADAD as shown in example. PANTONE 158C - 80% فواتير سداد - You can use 80% orange to PANTONE 158C - 100% create the color of the tab as shown in example. - The logo “SADAD” is placed based on the clear space previously stated in the guideline. ���������� - It is recommended that on mouse over the button a hover box will فواتير سداد appear indicating (Pay Later) as shown in example.
09 SADAD Checkout Procedures 2 services “SADAD Account” English This section is for: - Merchants and developers who want to understand the checkout experience from the buyer’s perspective. 4X 2X NEW The “SADAD Account” button SADAD Account - The button follows the shape of the logo of SADAD as shown in example. - You can use 80% orange to create the color of the tab as shown in example. - SADAD Account tab should be NEW PANTONE 158C - 80% labeled as “new”. SADAD Account PANTONE 158C - 100% - The “NEW” icon follow the same gride and unit X as shown in example. - The logo “SADAD” is placed based on the clear space Pay now previously stated in the guideline. NEW - It is recommended that on mouse SADAD Account over the button a hover box will appear indicating (Pay Now) as shown in example.
09 SADAD Checkout Procedures 2 services “SADAD Account” Arabic This section is for: - Merchants and developers who want to understand the checkout experience from the buyer’s perspective. 4X جديد 2X The “SADAD Account” button حساب سداد - The button follows the shape of the logo of SADAD as shown in example. - You can use 80% orange to create the color of the tab as shown in example. جديد - SADAD Account tab should be PANTONE 158C - 80% labeled as “new”. حساب سداد PANTONE 158C - 100% - The “NEW” icon follow the same gride and unit X as shown in example. - The logo “SADAD” is placed based on the clear space �������� previously stated in the guideline. جديد - It is recommended that on mouse حساب سداد over the button a hover box will appear indicating (Pay Now) as shown in example.
09 SADAD Checkout Procedures 2 services Avoid the following -There are several cases which فواتير سداد فواتير سداد should be avoided when using these buttons. See examples فواتير سداد فواتير سداد فواتير سداد فواتير سداد
09 SADAD Checkout Procedures 2 services Merchant Portal Page Example Step 1 - SADAD checkout button should always come first on the list. - Only one SADAD button should appear as the main tab. ®
09 SADAD Checkout Procedures 2 services Merchant Portal Page Example Step 2 - SADAD checkout button should always come first on the list. - Only one SADAD button should ® appear as the main tab, which when clicked 2 options will appear (SADAD Account & SADAD Bills) as per example. NEW SADAD Bills SADAD Account
09 SADAD Checkout Procedures 2 services Wording Guideline - Sometimes a merchant website does not contain buttons, radio buttons. Payment logos are substituted with words written. - The developper must take in consideration the following: 1) It is preferrable to write SADAD Account & SADAD Bills with the same text formatting (always capital letters for SADAD) 2) All non-Logo text for SADAD will be written using the font “Futura” when possible. 3) If the usage of our font is not provided due to website compatibility and user experience, we recommend using either Avenir fonts as Internet Fonts. 4) The text size shall not be smaller than 8 or minimum 7pt.
09 SADAD Checkout Procedures 2 services The Service Info “i” - It is important to mention that near our buttons, an Orange small icon will appear. - It is a Circle with a “i”. This icon is an identifier for the type of service, the service overview and how to register. NEW SADAD Bills SADAD Account SADAD Account
09 SADAD Checkout Procedures 2 services The Service Info “i” - It is important to mention that near our buttons, an Orange small icon will appear. - It is a Circle with a “i”. This icon is an identifier for the type of service, the service overview and how to register. - When pressing the “i” on SADAD Account button, a bubble - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. - Lorem ipsum dolor sit amet, consectetur adipiscing will appear showing the above elit, sed do eiusmod tempor incididunt ut labore et NEW SADAD Bills SADAD Account mentioned text (Pay Now) - When pressing the “i” on SADAD Bills button, a bubble will appear showing the above mentioned text (Pay Later) - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et SADAD Account
09 SADAD Checkout Procedures 2 services Payment Method Summary Here’s a Summary of how usually a Merchant Checkout happens: 1) First option is via Radio Button style. 2) Second option is via Wording style. Radio Button with Borders Checkout - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et or NEW SADAD Bills SADAD Account Merchant Website Service Collect User Address & Info Payment Method ����������������������������� ����������� Payment Method (2 Checkout Options) Wording Checkout - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et or NEW SADAD Bills SADAD Account Merchant Website Service Collect User Address & Info Payment Method ����������������������������� ����������� Payment Method (2 Checkout Options)
SADAD 10 Photography Style
10 SADAD Photography Style Photos are a way to bring our work to life. There are many different styles of photography, and some can feel more to “SADAD” than others. Here, we’ll explain everything you need to know about photography, how to choose them, how to take them, and how to use them. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style 2- Casting and Wardrobe: Overview - Avoid using generic images if not related to the Saudi Culture. Before going through in details in this section we need to - Use modern Saudi Thob (not any Thob from the Arab countries understand to purpose of using photography and adding around) them to SADAD Applications ( PRINT/ ONLINE). • where we can use it (what countries and regions) 3- Objects: • what formats we can use it in (print, web, video) Since most of SADAD Services are done digitally through an electronic device (laptop, computer, tab and mobile phones) Imagery with an internet connection, the imagery gategory can be only SADAD imagery should capture real moments, it should focusing on the devices itself with minor usage of human reflect the experience of the every day tasks through elements in the images. SADAD Applications. the importance of using human - Devices should be shot in real life situation (Natural Lighting) element is to show this bound with SADAD, always - Devices should be shot within a background to reflect a story focusing on people. All the images should be taken in a (living room, coffee shot or offices etc..) the purpose of the real life situation with real Saudi people. It is important to settings is to show the importace of SADAD services whenever show people as part of the story in each communication. and wherever people are located. Also it is important to highlight on the diversity of the saudi Culture (Saudi Clothes and …
10 SADAD Photography Style Aspect Ratio Descriptor Photo properties Vertical An image that’s taller than it is wide. These are some of the technical terms we Horizontal An image that’s taller than it is tall. use to describe the characteristics all photos have in common. Square An image that’s taller than it is tall. Aspect ratio is the relationship between the photo’s width and height. Digital Panorama An image that’s at least three times characteristics are technical properties Wider Than it is tall. like size, resolution, and file type. These things affect how you can use photos (in print, online, etc.). Digital Characteristic Descriptor Day time photography is recommended File Type What kind of file it is – and how the image with lens flare effect. Light orange hue data is stored (compressed or must be applied on all images, while uncompressed, for example). keeping the natural colors and authenticity of the situation. Size How big the image file is (in kb or mb). Resolution The maximum usable size, in pixels per inch (ppi or dpi). Color Space Two different color systems: RGB for on-screen, CMYK for print. Metadata Keywords and other data that let you search or catalog photos.
10 SADAD Photography Style Photo properties Aspect ratio Vertical Horizontal Square If a photo has a vertical aspect ratio, it’s taller than it is If a photo has a horizontal If a photo has a square aspect ratio, its wide. There’s no specific vertical aspect ratio for SADAD aspect ratio, it’s wider than it is height and width are equal. images. tall. Again, there’s no specific horizontal aspect ratio for Here are two examples. SADAD images. Here are two examples. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Photo properties Aspect ratio �������� A panorama should be at least three times as wide as its height. We also have 360� panoramas. They’re shot with a special camera They’re usually shot with a wide-angle lens. that rotates to capture the entire scene in one shot. These photos are typically five or six times wider than its height. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Photo properties EPS is a file extension for a graphics file format used in vector-based images in Adobe Illustrator. EPS stands for Encapsulated PostScript. An File Types EPS file can contain text as well as graphics. It also usually contains a bit map version of the image for simpler viewing rather than the vector Some types of file are better for certain situations – whether instruc- tions to draw the image. print, screen, video, or presentation. This table shows you some (not all) of the most common file types and what they’re best for. File Format Print on Screen Presentions JPG is a file extension for a lossy graphics file. The JPEG file Apple Keynote extension is used interchangeably with JPG. JPEG stands for Print, signage, etc. Websites, Flash and Microsoft interactive, mobile Joint Photographic Experts Group who created the standard. PowerPoint devices, etc. JPG files have 2 sub-formats, JPG/Exif (often used in digital JPG cameras and photographic equipment), and JPG/JFIF (often used on the World Wide Web). Gif JPG files can be opened by most image editing software, from PNG Microsoft Paint to Adobe Photoshop. GIF Graphics Interchange Format. GIFs are image files that are Tiff compressed to reduce transfer time. The proper pronounciation EPS of the acronym is a soft "g" sound: like JIF. GIF is a lossless format for image files that supports both animated and static images. PNG pronounced ping as in ping-pong; for Portable Network Graphics …
10 SADAD Photography Style Photo properties Size/resolution File size is the amount of space an image file takes up on a disk (in Kb or MB). Resolution is the maximum number of pixels or dots per inch (ppi or dpi). Size and resolution are related. Generally, the higher the resolution, the larger the file size – and the larger you can print or display it. Resolution Print on Screen Presentions Apple Keynote Print, signage, etc. Websites, Flash and Microsoft interactive, mobile PowerPoint devices, etc. The largest available size, Original perfect for outdoor ads Up to 200 percent of High 600 dpi original size Up to 100 percent of Medium 300 dpi Up to 1800 px wide Up to 1800 px wide original size Low Up to 1200 px wide Up to 1200 px wide 200 dpi Web Use only 72 dpi for thumbnails, up to 216 px wide
10 SADAD Photography Style Photo Style Style Matters Style can make or break an image. Good styling adds to its power our brand, while bad styling distracts the whole work. In The Real World SADAD photos always show real people, in real situations, and environments, shot in a realistic style. That means that everything from the lighting to the depth of field should look more spontaneous than staged. Consistency To keep our brand strong and instantly recognizable, we need to be consistent when it comes to style. But at the same time, we don’t want to become too boring or predictable. So we play around with different cameras, lighting and lenses to come up with a range of looks and keep our brand fresh and exciting. Day time photography is recommended with lens flare effect. Light orange hue must be applied on all images to keep consistancy, while keeping the natural colors and authenticity of the situation.
10 SADAD Photography Style Photo Style Angle To add a sense of depth and movement to photos that are shot on natural level, try working in a few angled shots. For example Shooting from low angle can make look the subject more powerful. Unsual angles can turn the ordinary in any image into something extraordinary (but still real). Lighting Background Avoid staged lighting. Bright and evenly lit photos look more authentic. When Taking a photoshot for better result, it is preferable to take the shots with the minimum use of artificial lighting Background A simple background will keep attention on the main subject in the image. But better not to keep the background plain it will lose the sense of place. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Photo Style Color In our photos, the colors should always be natural to the environment. Artificial colors or added effects can lose the authenticity of the subject. Always apply a light orange hue to keep consistant with the brand tonality. Movement You can shoot movement in many ways. Either still element with minor motion with objects such vehicle or with full motion element in the background. The motion behind the main subject can create an interesting effect to the whole image and make it look spontaneous. Depth of field To give a sense of space it is better to use images with depth of field. Blurry background with depth of field keeps the main subject in focus. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Photo Style Color treatment For SADAD photos, it is preferable to show real people, in real situations ( young and old, male/females), and places. So whatever subject is (people, object, abstract) it should look like a real shot of everyday life. A light orange color hue must be applied to keep consistency. No matter where the images were provided custom photography or stock images they should reflect saudi market and society. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Incorrect photo style Too much collage, and fake movement Unnatural colors Too staged Clichés Clichés Cast Wrong wardrobe and closing fixture Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Incorrect photo style Futuristic Special effects Staged lighting Fantasy worlds Extreme out of focus images Extreme/ Unnatural emotion Subject with fake background Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Overview of subjects For SADAD photos, it is preferable to show real people, in real situations ( young and old, male/females), and places. So whatever subject is (people, object, abstract) it should look like a real shot of everyday life. It is essential that photos should not look staged. No matter where the images were provided custom photography or stock images they should reflect saudi market and society. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style People People are the most important subject in SADAD imagery. So when it comes to photography, real life scenario are most preferable. At the we serve real people in a real world, and SADAD images should reflect that. PEOPLE CATEGORIES - Portrait (Saudi and Arab or businessmen and women) - Lifestyle - Using product (all the categories should reflect Saudi Arabia in terms of cast and look and feel) Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Objects Some types of SADAD’s photography contains only electronical device such as a laptop, desktop, tablet and mobiles. Images can show only these object but they should be in a natural location (office, homes etc). Human elements can be also used in this photo style to make the images look more interesting. * For creative composition two images with the style mentioned earlier (human or objects) can be mixed together to create effect such double exposure or simple creative collage. This matter will be for the agency or the designer to decide while working on the artwork. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
10 SADAD Photography Style Abstract A city street, a landmark or any location, details and structures. Our photos also include objects or settings that aren’t related directly to SADAD but it might reflect a certain concept that represent our brand. But even though these photos don’t showcase our brand, they still need to live up to the same standards as any other photos we use. Detailed and abstract can be combined with our brand image to represent a concept or an idea done by the agency working on the artworks. Please note that images used in the guideline are for preview purpose only (showing photography style and composition). Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.
SADAD 11 Print Templates
11 SADAD Print Templates Press Ad English The following template provides information about the positioning, basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. Main title is placed Main title is placed here here The Headline has to be always placed in the brand pannel. Subtitle Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. scrambled it to make a type specimen book. The picture must have a clear crop Lorem Ipsum is simply dummy text of the printing and typesetting: Lorem Ipsum is simply dummy text of the printing and typesetting: simply dummy text of the printing simply dummy text of the printing simply dummy text of the printing simply dummy text of the printing make a type specimen book make a type specimen book make a type specimen book make a type specimen book from the top left with the same text of the printing text of the printing angle of the (Alef) and curved the www.sadad.com www.sadad.com bottom right corner as shown in example.…
11 SADAD Print Templates Press Ad Arabic The following template provides information about the positioning, basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. ���� ��������������� ���� ��������������� ����������� ����������� The Headline has to be always placed in the brand pannel. �������������� �������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������� ��������������� The picture must have a clear crop ������������������������������������������� ������������������������������������������� ���������������������������������� ���������������������������������� ���������������������������������� ���������������������������������� ������������������������ ������������������������ ������������������������ ������������������������ from the top left with the same ���������������������������������� ���������������������������������� angle of the (Alef) and curved the www.sadad.com www.sadad…
11 SADAD Print Templates Press Ad English (Text) The following template provides information about the positioning, basic layout & composition basics for this format. Main title is placed Main title is placed here here The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. Subtitle Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the The Headline has to be always industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typeset…
11 SADAD Print Templates Press Ad Arabic (Text) The following template provides information about the positioning, basic layout & composition basics for this format. ���� ��������������� ���� ��������������� ����������� ����������� We recommend the Headline to be placed on the first 3/1 within the communication visual area. �������������� �������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������� All information is definded ��������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������� ��������������� through the grids, colour, type... ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ���������������������������������������������������������…
11 SADAD Print Templates Half Page English The following template provides Main title is placed information about the positioning, here basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum 4(Daal) x 10(Daal). It can move has been the industry's standard dummy text ever since the 1500s. simply dummy text of the printing simply dummy text of the printing make a type specimen book on a fixed vertical line as shown in example. www.sadad.com The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the Main title is placed bottom right corner as shown in here example. All elements/ information in the ad are definded through the grid, colour & typeface. Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. simply dummy text of the printing simply dummy text of the printing make a type specimen book www.sadad.com
11 SADAD Print Templates Half Page Arabic The following template provides ���� ��������������� information about the positioning, ����������� basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo �������������� ������������������������������������������������������������������������������������������������������������ ������������������������� 4(Daal) x 10(Daal). It can move ���������������������������������� ���������������������������������� ������������������������ on a fixed vertical line as shown in example. www.sadad.com The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the ���� ��������������� bottom right corner as shown in ����������� example. All elements/ information in the ad are definded through the grid, colour & typeface. �������������� ������������������������������������������������������������������������������������������������������������ ������������������������� ���������������������������������� ���������������������������������� ������������������������ www.sadad.com
11 SADAD Print Templates Half Page English (Text) The following template provides Main title is placed information about the positioning, here basic layout & composition basics for this format. Subtitle The brand pannel has the same Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem color and shape of the logo Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text of the printing and typesetting: 4(Daal) x 10(Daal). It can move simply dummy text of the printing simply dummy text of the printing make a type specimen book make a type specimen book text of the printing on a fixed vertical line as shown in example. www.sadad.com The Headline has to be always placed in the brand pannel. In case of picture not available a gray box (10% Black) must be applied in the background as Main title is placed shown in example. here All elements/ information in the ad are definded through the grid, Subtitle colour & typeface. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Lo…
11 SADAD Print Templates Half Page Arabic (Text) The following template provides ���� ��������������� information about the positioning, ����������� basic layout & composition basics for this format. �������������� The brand pannel has the same ������������������������������������������������������������������������������������������������������������ ����������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������� color and shape of the logo ������������������������������������������������������������������� ������������������������������������������������������������������������������ 4(Daal) x 10(Daal). It can move ���������������������������������� ���������������������������������� ������������������������ ������������������������ ���������������������������������� on a fixed vertical line as shown in example. www.sadad.com The Headline has to be always placed in the brand pannel. In case of picture not available a gray box (10% Black) must be applied in the background as ���� ��������������� shown in example. ����������� All elements/ information in the ad are definded through the grid, �������������� ������������������������������������������������������������������������������������������������������������ colour & typeface. ����������������������������������������������������������������������������������������������������� ���������…
11 SADAD Print Templates MegaCom English The following template provides information about the positioning, Main title is placed basic layout & composition basics here for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. www.sadad.com The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the bottom right corner as shown in Main title is placed example. here All elements/ information in the ad are definded through the grid, colour & typeface. www.sadad.com
11 SADAD Print Templates MegaCom Arabic The following template provides information about the positioning, ���� ��������������� basic layout & composition basics ����������� for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. www.sadad.com The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the bottom right corner as shown in ���� ��������������� example. ����������� All elements/ information in the ad are definded through the grid, colour & typeface. www.sadad.com
11 SADAD Print Templates Mupi English The following template provides information about the positioning, basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. Main title is placed Main title is placed here here The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the bottom right corner as shown in www.sadad.com www.sadad.com example. All elements/ information in the ad are definded through the grid, colour & typeface.
11 SADAD Print Templates Mupi Arabic The following template provides information about the positioning, basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. ���� ��������������� ���� ��������������� ����������� ����������� The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the bottom right corner as shown in www.sadad.com www.sadad.com example. All elements/ information in the ad are definded through the grid, colour & typeface.
11 SADAD Print Templates Unipole English The following template provides information about the positioning, basic layout & composition basics for this format. Main title is placed here The brand pannel has the same color and shape of the logo www.sadad.com 4(Daal) x 10(Daal). The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same Main title is placed angle of the (Alef) and curved the here bottom right corner as shown in example. www.sadad.com All elements/ information in the ad are definded through the grid, colour & typeface.
11 SADAD Print Templates Unipole Arabic The following template provides information about the positioning, basic layout & composition basics ���� ��������������� for this format. ����������� The brand pannel has the same color and shape of the logo www.sadad.com 4(Daal) x 10(Daal). The Headline has to be always placed in the brand pannel. The picture must have a clear crop from the top left with the same ���� ��������������� angle of the (Alef) and curved the ����������� bottom right corner as shown in example. www.sadad.com All elements/ information in the ad are definded through the grid, colour & typeface.
11 SADAD Print Templates Rollup English The following template provides information about the positioning, basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. The Headline has to be always placed in the brand pannel. Main title is placed Main title is placed here here The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the bottom right corner as shown in example. All elements/ information in the ad are definded through the grid, colour & typeface. www.sadad.com www.sadad.com
11 SADAD Print Templates Rollup Arabic The following template provides information about the positioning, basic layout & composition basics for this format. The brand pannel has the same color and shape of the logo 4(Daal) x 10(Daal). It can move on a fixed vertical line as shown in example. The Headline has to be always placed in the brand pannel. ���� ��������������� ���� ��������������� ����������� ����������� The picture must have a clear crop from the top left with the same angle of the (Alef) and curved the bottom right corner as shown in example. All elements/ information in the ad are definded through the grid, colour & typeface. www.sadad.com www.sadad.com
SADAD 12 Digital Templates
12 SADAD Digital Templates Web Banners English (SADAD Website) The following Web Banner designs are designated for all landscape formats. Main title is placed All elements/ information in the here ad are definded through the grid, colour & typeface. Main title is placed here
12 SADAD Digital Templates Web Banners Arabic (SADAD Website) The following Web Banner designs are designated for all landscape formats. ���� ��������������� All elements/ information in the ����������� ad are definded through the grid, colour & typeface. ���� ��������������� �����������
12 SADAD Digital Templates Web Banners English (SADAD Website) The following Web Banner designs are designated for all landscape formats. Main title is placed All elements/ information in the here ad are definded through the grid, colour & typeface. Main title is placed here
12 SADAD Digital Templates Web Banners Arabic (SADAD Website) The following Web Banner designs are designated for all landscape formats. ���� ��������������� ����������� All elements/ information in the ad are definded through the grid, colour & typeface. ���� ��������������� �����������
12 SADAD Digital Templates Web Banners English (SADAD Website) The following Web Banner designs are designated for all landscape formats. Main title is placed All elements/ information in the here ad are definded through the grid, colour & typeface.. Main title is placed here
12 SADAD Digital Templates Web Banners Arabic (SADAD Website) The following Web Banner designs are designated for all landscape formats. ���� ��������������� All elements/ information in the ����������� ad are definded through the grid, colour & typeface. ���� ��������������� �����������
12 SADAD Digital Templates Web Banners English (Other Website) The following Web Banner designs are designated for all landscape formats. Main title is placed SADAD logo must always be here placed to the top right corner as per example. www.sadad.com All elements/ information in the ad are definded through the grid, colour & typeface. Main title is placed here www.sadad.com
12 SADAD Digital Templates Web Banners Arabic (Other Website) The following Web Banner designs are designated for all landscape formats. ���� ��������������� SADAD logo must always be ����������� placed to the top right corner as per example. www.sadad.com All elements/ information in the ad are definded through the grid, colour & typeface. ���� ��������������� ����������� www.sadad.com
12 SADAD Digital Templates Web Banners English (Other Website) The following Web Banner designs are designated for all landscape formats. Main title is placed SADAD logo must always be here placed to the top right corner as www.sadad.com per example. All elements/ information in the ad are definded through the grid, colour & typeface. Main title is placed here www.sadad.com
12 SADAD Digital Templates Web Banners Arabic (Other Website) The following Web Banner designs are designated for all landscape formats. ���� ��������������� ����������� SADAD logo must always be placed to the top right corner as www.sadad.com per example. All elements/ information in the ad are definded through the grid, colour & typeface. ���� ��������������� ����������� www.sadad.com
12 SADAD Digital Templates Web Banners English (Other Website) The following Web Banner designs are designated for all landscape formats. Main title is placed SADAD logo must always be here placed to the top right corner as per example. www.sadad.com All elements/ information in the ad are definded through the grid, colour & typeface. Main title is placed here www.sadad.com
12 SADAD Digital Templates Web Banners Arabic (Other Website) The following Web Banner designs are designated for all landscape formats. ���� ��������������� SADAD logo must always be ����������� placed to the top right corner as per example. www.sadad.com All elements/ information in the ad are definded through the grid, colour & typeface. ���� ��������������� ����������� www.sadad.com
12 SADAD Digital Templates Website Layout - The logo should also follow the guidelines set in the previous pages. - These guidelines include placement on the top right corner, the clear space + Logo color.
SADAD 13 Co-Branding Templates
13 SADAD Co-Branding Templates Press Ad English Co-branding for advertisements (A4) The ads on this page show how to position a partner logo. The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller Main title is placed Main title is placed than the Symbol Mark. The top here here and right-hand sides of the logo must align with the basic grid. Subtitle Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting: Lorem Ipsum is simply dummy text of the printing and typesetting: simply dummy text of the printing simply dummy text of the printing simply dummy text of the printing simply dummy text of the printing make a type specimen book make a type specimen book make a type specimen book make a type specimen book text of the printing text of the printing www.sadad.com www.sadad.com
13 SADAD Co-Branding Templates Press Ad Arabic Co-branding for advertisements (A4) The ads on this page show how to position a partner logo. The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller ���� ��������������� ���� ��������������� than the Symbol Mark. The top ����������� ����������� and right-hand sides of the logo must align with the basic grid. �������������� �������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������� ��������������� ������������������������������������������� ������������������������������������������� ���������������������������������� ���������������������������������� ���������������������������������� ���������������������������������� ������������������������ ������������������������ ������������������������ ������������������������ ���������������������������������� ���������������������������������� www.sadad.com www.sadad.com
13 SADAD Co-Branding Templates Press Ad English (Text) Co-branding for advertisements (A4) The ads on this page show how to position a partner logo. Main title is placed Main title is placed here here The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller Subtitle Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and than the Symbol Mark. The top scrambled it to make a type specimen book. scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the and right-hand sides of the logo industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and scrambled it to make a type specimen book. Lorem Ipsum is simply dumm…
13 SADAD Co-Branding Templates Press Ad Arabic (Text) Co-branding for advertisements (A4) The ads on this page show how to position a partner logo. ���� ��������������� ���� ��������������� ����������� ����������� The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller �������������� �������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� than the Symbol Mark. The top ��������������� ��������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������� and right-hand sides of the logo ��������������…
13 SADAD Co-Branding Templates Half Page English The ads on this page show how to Main title is placed position a partner logo for here Co-branding advertisements. The partner logo is a combined word/brand mark against a defined color background. In this Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum case to ensure an equal visual has been the industry's standard dummy text ever since the 1500s. simply dummy text of the printing simply dummy text of the printing make a type specimen book weight, the logo must be smaller than the Symbol Mark. The top www.sadad.com and right-hand sides of the logo must align with the basic grid. Main title is placed here Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. simply dummy text of the printing simply dummy text of the printing make a type specimen book www.sadad.com
13 SADAD Co-Branding Templates Half Page Arabic The ads on this page show how to ���� ��������������� position a partner logo for ����������� Co-branding advertisements. The partner logo is a combined word/brand mark against a defined color background. In this �������������� ������������������������������������������������������������������������������������������������������������ ������������������������� case to ensure an equal visual ���������������������������������� ���������������������������������� ������������������������ weight, the logo must be smaller than the Symbol Mark. The top www.sadad.com and right-hand sides of the logo must align with the basic grid. ���� ��������������� ����������� �������������� ������������������������������������������������������������������������������������������������������������ ������������������������� ���������������������������������� ���������������������������������� ������������������������ www.sadad.com
13 SADAD Co-Branding Templates Half Page English (Text) The ads on this page show how to Main title is placed position a partner logo for here Co-branding advertisements. The partner logo is a combined Subtitle word/brand mark against a Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem defined color background. In this Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text of the printing and typesetting: case to ensure an equal visual simply dummy text of the printing simply dummy text of the printing make a type specimen book make a type specimen book text of the printing weight, the logo must be smaller than the Symbol Mark. The top www.sadad.com and right-hand sides of the logo must align with the basic grid. Main title is placed here Subtitle Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text of the printing and typesetting: simply dummy text of the printing simply dummy text of the printing make a type specimen book make a…
13 SADAD Co-Branding Templates Half Page Arabic (Text) The ads on this page show how to ���� ��������������� position a partner logo for ����������� Co-branding advertisements. The partner logo is a combined �������������� word/brand mark against a ������������������������������������������������������������������������������������������������������������ ����������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������� defined color background. In this ������������������������������������������������������������������� ������������������������������������������������������������������������������ case to ensure an equal visual ���������������������������������� ���������������������������������� ������������������������ ������������������������ ���������������������������������� weight, the logo must be smaller than the Symbol Mark. The top www.sadad.com and right-hand sides of the logo must align with the basic grid. ���� ��������������� ����������� �������������� ������������������������������������������������������������������������������������������������������������ ����������������������������������������������������������������������������������������������������� �������������������������������������������������������������������������������������������������� ������������������������������������������������������������������� ������…
13 SADAD Co-Branding Templates MegaCom English The ads on this page show how to position a partner logo for Main title is placed Co-branding advertisements. here The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top www.sadad.com and right-hand sides of the logo must align with the basic grid. Main title is placed here www.sadad.com
13 SADAD Co-Branding Templates MegaCom Arabic The ads on this page show how to position a partner logo for ���� ��������������� Co-branding advertisements. ����������� The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top www.sadad.com and right-hand sides of the logo must align with the basic grid. ���� ��������������� ����������� www.sadad.com
13 SADAD Co-Branding Templates Mupi English The ads on this page show how to position a partner logo for Co-branding advertisements. The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top Main title is placed Main title is placed and right-hand sides of the logo here here must align with the basic grid. www.sadad.com www.sadad.com
13 SADAD Co-Branding Templates Mupi Arabic The ads on this page show how to position a partner logo for Co-branding advertisements. The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top ���� ��������������� ���� ��������������� and right-hand sides of the logo ����������� ����������� must align with the basic grid. www.sadad.com www.sadad.com
13 SADAD Co-Branding Templates Unipole English The ads on this page show how to position a partner logo for Co-branding advertisements. Main title is placed The partner logo is a combined here word/brand mark against a defined color background. In this www.sadad.com case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top and right-hand sides of the logo must align with the basic grid. Main title is placed here www.sadad.com
13 SADAD Co-Branding Templates Unipole Arabic The ads on this page show how to position a partner logo for Co-branding advertisements. ���� ��������������� The partner logo is a combined ����������� word/brand mark against a defined color background. In this www.sadad.com case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top and right-hand sides of the logo must align with the basic grid. ���� ��������������� ����������� www.sadad.com
13 SADAD Co-Branding Templates Rollup English The designs on this page show how to position a partner logo for Co-branding on a Rollup. The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top and right-hand sides of the logo must align with the basic grid. Main title is placed Main title is placed here here www.sadad.com www.sadad.com
13 SADAD Co-Branding Templates Rollup Arabic The designs on this page show how to position a partner logo for Co-branding on a Rollup. The partner logo is a combined word/brand mark against a defined color background. In this case to ensure an equal visual weight, the logo must be smaller than the Symbol Mark. The top and right-hand sides of the logo must align with the basic grid. ���� ��������������� ���� ��������������� ����������� ����������� www.sadad.com www.sadad.com