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Saudi Arabian Monetry Agency
Brand
Guidelines
ManualSADAD
01
Brand Strategy01
SADAD Brand Strategy
Our vision
One solution for all payments.
Our mission
To develop new payment products and services to lead the financial services sector
towards high levels of service, for individuals, business and government sectors. This will
be achieved through the development and operation of an efficient and secure
infrastructure based on national and international standards and in accordance with
industry recognized best practice.01
SADAD Brand Strategy
Objective
- Construction and operation of SADAD infrastructure ensuring robust integration,
resilience and operation. Effective treatment of payments with high efficiency, traceability
and professionalism.
- Continuous improvement and expansion of SADAD payment system by developing in a
flexible manner, the provision of new services.
- Effective operation of SADAD payment system through delivery of high quality services in
a cost effective manner.
- Develop a future plan for SADAD payment system that promotes optimal use by the
individual, commercial and governmental sectors.
- Through continuous research, make use of the technological developments and world
class initiatives to identify new opportunities to further enhance and develop SADAD
payment system.
- Development of a center of excellence for performing all tasks and the realization of
SADAD’s objectives whilst being aware of the individual and their abilities to build an
effective management structure.
- Commitment to high standards for SADAD payment system in a manner supporting the
integration, speed and efficiency in developing payment services.
- Careful and attentive risk management to ensure that all risks will be clearly identified
and mitigated. This will ensure appropriate control of all risks that could negatively
impact SADAD.SADAD
02
Brand Identity02
SADAD Brand Identity
Our logo is the core
of our visual brand
X
Shear 20
identity
1/2X
X
X
X
Our distinguished logo contains
the emblem and typeface in one
X
entity. Therefore the typeface itself
X
X
X
X
X
1/2X
1/2X
becomes our logo and our icon.
X
X
X
1/2X
X
The simple typeface is what makes
X
it an iconic and modern logo.
X
The “Alef” letter is different in
terms of color. It is Gray while the
others are Orange.
The dynamic and un-static aspect
is created through the leaning
letter to the right (20 degrees
angle).
The thikness of the font is refered
to X, where X is the unit of design
as per showing grid.
3X
The small letter “Daal” for
example fits in a 3X x 4X
1/2X
parallelogram (20 degrees angle)02
SADAD Brand Identity
Our logo is the core
of our visual brand
identity
X
X
Since our logo type is our icon,
the English logo is the same as the
X
Arabic one.
X
X
X
X
X
1/2X
1/2X
In the English version SADAD
X
X
X
X
PAYMENT SYSTEM is replacing
the Arabic (�������������������)
X
X
in the exact same size, angle tilt
and placement to work perfectly
on the same grid and guidelines.
X
X
X
X
X
X
X
X
1/2X
1/2X
X
X
X
X
X
X
SADAD PAYMENT SYSTEM02
SADAD Brand Identity
Clear Space
Our logo is the core of our visual
brand identity, therefore we must
not misuse it.
We have to set a benchmark in
which the logo is clear on any
medium even if it surrounded with
other elements.
To do so, we create the clear
space.
The small letter “Daal” from the
logo is the equivalent clear space.
In terms of print and digital, the
benchmark is set.
Minimum Size
The recommended minimum size
is 20mm width.
The size will depend based on the
materi- al and medium used. It is
Minimum Size - W:29mm
Minimum Size - W:150px
recommended to carry out
samples to ensure legibility of the
logo.
Minimum Size - W:20mm
Minimum Size - W:60px02
SADAD Brand Identity
Logo size.
Most items that use our logo will
either already be pre-designed or
have a template, so it is not
necessary to measure this size.
Otherwise the logo size is always
measured on a scale of minimum
3 SADAD logos to maximum 7
logos. Where 3 is strictly applied
on the most portrait usage
(example: mupi, rollup) and 7 for
the most landscape (example:
unipole). See example02
SADAD Brand Identity
Logo placement.
The clear space around the logo is
part of its design. That space
gives our logo power. It makes it
stand out from whatever’s around
it, whether that’s other logos,
symbols, artwork, or text. Always
give it space to breathe. For a
better space for the placement
measure it by the letter � from the
logo to almost 1 of the letter.
Even when you’ve got limited
room (like in mobile icon badges
or banner ads, for example), be
sure to leave enough space
around the logo, so it’s easy to
make out.
Our logo is designed to work well
in the right corner of a layout
since it is considered an Arabic
logotype. However it can be
moved to any space of the layout
(digital banner, web application
etc) with the repect of the white
space around it to make it stand
out in the application.02
SADAD Brand Identity
Original Colors
On white Backgrounds Print/
Digital the best way to show the
Logo is with it’s main colors.
Variations
However the logo can take a
single color as long it is from the
original logo Colors when used on
colored background. White color
can be used as well as negative
on darker back- grounds.
C:0 M:63.71 Y:91.15 K:0
C:0 M:0 Y:0 K:50
R:239 G:118 B:34
R:157 G:157 B:156
PANTONE 158 C02
SADAD Brand Identity
Solid Color Background
Dark Solid Color Background
Brandmark
Backgrounds &
Backgrounds to avoid
Light backgrounds are the
preferred usage of the brandmark.
SADAD Logo must always be on
white background.
This helps the logo stand out.
Picture Background
Fax & Low-Cost Mediums02
SADAD Brand Identity
Rotation
Shape
Brandmark Usage &
Things to avoid
Logo Incorrect use
Always reffer to the original Logo
when using any application.
Never try to recreate our Logo into
something new.
Here are examples of things to
avoid when using our logo.
Wireframe & Outline
Transparency
Colors
Drop Shadows02
SADAD Brand Identity
Colour Palette
All the colours in our palette
C:0 M:63.71 Y:91.15 K:0
C:0 M:0 Y:0 K:50
WHITE
R:239 G:118 B:34
R:157 G:157 B:156
should be reproduced in print as
PANTONE 158 C
Pantone® spot colours where
possible, otherwise in CMYK.
RGB values should be used for
all screen based applications and
digital printing.
Pantone® standards are shown in
the current editions of the Pantone
Colour Publications.
The colours shown here are
not intended to match the
Pantone® colour standards and
are an indication only. Pantone
is a registered trademark of
Pantone®, Inc.02
SADAD Brand Identity
Typeface English Font
Futura
HEADLINE
Is our primary typeface and direct
communication. Specific weights
are used for different types of text,
such as headline, subhead and
ABCDEFGHIJKLMNOPQRSTUVWXYZ
body copy.
abcdefghijklmnopqrstuvwxyz
1234567890
DIGITAL / PRINT
FUTURA - MEDIUM
FUTURA - BOLD
Futura is always the preferred
typeface.
Mac: Futura is installed as a
PODY COPY
default font on your machine.
BODY COPY
PC: To obtain the Futura font pack-
age, designers may contact the
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Brand Team. There is a limited
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
number of licenses available.
1234567890
Until an enterprise solution is in
1234567890
place, you can use the Avenir
FUTURA - BOOK
FUTURA - LIGHT
equivalents.
Buttons, Badges, and
Acceptance Marks:
Use Futura02
SADAD Brand Identity
Typeface Arabic Font
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Frutiger LT Arabic
Is our primary Arabic typeface
and direct communication.
Specific weights are used for
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different types of text, such as
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headline, subhead and body
copy.
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DIGITAL / PRINT
Frutiger LT Arabic - BLACK
Frutiger LT Arabic - BOLD
Frutiger LT Arabic is always the
preferred typeface.
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Mac/ PC: To obtain the Frutiger LT
Arabic font package, designers
may contact
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the Brand Team. There is a limited
number of licenses available.
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Buttons, Badges, and
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Acceptance Marks:
Frutiger LT Arabic - LIGHT
Frutiger LT Arabic - ROMAN
Use Frutiger LT Arabic02
SADAD Brand Identity
Internal Communication
Typeface English Font
HEADLINE
Trebuchet MS
Is our English typeface for internal
communication. Specific weights
ABCDEFGHIJKLMNOPQRSTUVWXYZ
are used for different types of text,
abcdefghijklmnopqrstuvwxyz
such as headline, subhead and
body copy.
1234567890
Trebuchet MS - BOLD
DIGITAL / PRINT
Trebuchet MS is always the
preferred typeface.
BODY COPY
PC font.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Trebuchet MS - REGULAR02
SADAD Brand Identity
Internal Communication
Typeface Arabic Font
عنوان
Sakkal Majalla
Is our Arabic typeface for internal
أ�ب�ت�ث�ج�ح�خ�د�ذ�ر�ز�س�ش�ص�ض
communication. Specific weights
are used for different types of text,
ط�ظ�ع�غ�ف�ق�ك�ل�من�ه�و�ي
such as headline, subhead and
١�٢�٣�٤�٥�٦�٧�٨�٩�٠
body copy.
Sakkal Majalla - BOLD
DIGITAL / PRINT
Sakkal Majalla Arabic is always
the preferred typeface.
النص
PC font.
أ�ب�ت�ث�ج�ح�خ�د�ذ�ر�ز�س�ش�ص�ض
ط�ظ�ع�غ�ف�ق�ك�ل�من�ه�و�ي
١�٢�٣�٤�٥�٦�٧�٨�٩�٠
Sakkal Majalla - REGULAR02
SADAD Brand Identity
Strapline
English/ Arabic
3 X
3 X
Whenver need to use the
strapline “One solution for all
payment” follow the grid as
showing in example.
3 XSADAD
03
Stationery03
SADAD Stationery
Letterheads
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info@sadad.com
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SADAD Stationery
Business Cards
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SADAD PAYMENT SYSTEM
Name Surname
Tawaren Center 6846
King Fahad Road - Alulaya (unit #1)
Job Designation
Riyadh 12331- 4624
Kingdom of Saudi Arabia
Tel. +966 11 299 0000
namesurname@sadad.com
Fax. +966 11 201 3163
www.sadad.com
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Compliment card
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With Compliments
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SADAD Stationery
Fax Sheet
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SADAD Stationery
Memo
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SADAD Stationery
DL Envelope
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A4 Envelope
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A5 Envelope
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SADAD Stationery
Folder
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لجميع المدفوعات
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SADAD Stationery
CD Jacket
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SADAD Stationery
CD Label
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SADAD Stationery
Email Signature
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xxxxxxxxx <xxxxx@sadad.sa>
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Thursday, August 09:20 ,2015 ,22 AM
format.
John Smith <jsmith@company.com>
Sadad
Name Surname
Job Designation
Department Name
Tel. +966 11 299 0000
Fax. +966 11 201 3163
Mob. +966 55 000 0000
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SADAD Stationery
Presentation Template
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Chapters
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Title Here
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01
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Chapters & Seperators
Chapters & Seperators
Title:
Title:
Title:
Since most of Sadad Services are
Since most of
done Digitally through an
Sadad Services
electronic device (laptop,
are done Digitally
Computer, tab and Mobile
through an
phones) with an internet
electronic device
connection, one the imagery
(laptop, Computer,
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gategory can be only focusing on
tab and Mobile
the Devices iteslef with minor
phones) with an
usage of human elements in the
internet
images.
connection, one
- Devices should be shot in real
the imagery
life situation (Natural Lighting)
gategory can be
- Devices should be shot within a
only focusing on
background to reflect a story
the Devices iteslef03
SADAD Stationery
Gift items
Pen
The SADAD logo should be in a
visible area of the pen, taking in
considera- tion a clear space
around it.
USB
The SADAD logo should be
centred within
the visible area of the USB.
Key Chain
The SADAD logo should be
centred within
the visible area of the key chain,
depending on the shape and
design of the key chain itself.
Mug
The SADAD logo should be
centered within
a visible area of the mug. do not
make it to big or too small, it will
look disporportional on the mu03
SADAD Stationery
Stationery overviewSADAD
04
Co-Branding
Logo Placement04
SADAD Co-Branding Logo Placement
Logo Placement
The placement of logos
communicate brand dominance.
The dominant brand is always on
the right or on top, subordnate
partner logo is always on the left
or on the bottom. Maintain the
proper clear space around each
logo.
Follow these rules when locking
up the SADAD logo with the
partner logo:
- The default is to use the full color
logo on a white background
whenever possible.
- The two logos should be of the
same visual size.
- Do not use the gray vertical
pipeline divider or any visual
divider between the logos or any
extraneous design elements.04
SADAD Co-Branding Logo Placement
Sponsorships
SADAD featured with multiple
sponsors
- It is preferred to use the full color
horizontal logos on a white
background whenever possible.
- All logos should be the same
visual size based on the based on
maximum additional size 2/3 of
the letter “daal” as shown in
example.
- All brand logos should be
center-aligned along the vertical
and horizontal axes.
- The preferred placement of the
SADAD logo is in the first top
Right position if available.
- In case of multiple language for
sponsors logos SADAD Arabic
logo must be used.SADAD
05
Co-Branding
SADAD Dominance05
SADAD Co-Branding SADAD Dominance
Celebrating
Partnerships
Co-branding
Co-branding can occur at different
3X
levels.
horizontal logo
The appearance of a partner or
sub-brand logo (size, color,
position) always depends on the
nature of the cooperation.
Whatever form this cooperation takes.
5X
SADAD Dominance
SADAD dominance is when
vertical logo
SADAD most heavily influences
the communication experience.
This is when SADAD is driving the
Consumer experience or if our
resources are most depended upon.
SADAD dominant experiences rely
heavily on the SADAD visual
system for look and feel.
Partener logo can take vertically
up to 5X in case of (vertical logo)
and up to 3X in case of
(horizontal logoSADAD
06
Co-Branding
Partner Dominance06
SADAD Co-Branding Partner Dominance
Co-branding approach based on
Collaboration
Dominance
Brand dominance means one partner will have the
lead presence in executions, often emphasizing their
Partner Dominant Cobranding
visual system in marketing communications. Brand
Partner dominance is when the partner brand heavily
dominance is determined during partnership
influences the communication experience. As a result, the
negotiations and is influenced by factors such as
Partner brand is featured more and the design is geared
financial and/or resource contribution, which the
towards their visual system.
partner is granting access to Consumers and
maintaining that relationship, or which partner will host
While the execution will be driven by the partner brand’s
the experience.
visual system, it’s critical that we protect and appropriately
display the SADAD logo.
The expression of dominance is simple and can be
achieved by the following tactics:
1. Placing the dominant partner logo in the most visible
Other Partnerships
and valuable space (e.g. Above the fold on a website,
or at Top right on a billboard).
Not all partnerships have clear brand dominance. It is
important that you maintain as many of the the SADAD visual
2. When partner logos are shown in close proximity,
components as possible.
the dominant brand will be placed on the left.
These uses must be pre-approved by the Brand Team before
any design begins or agreements are entered into06
SADAD Co-Branding Partner Dominance
Partner Logo with
SADAD logo
3X
3X
2X
2XSADAD
07
Consumer
Registration
& Portal Pages07
SADAD Consumer Registration & Portal Pages
Consumer Registration
English example
BANK LOGO
All banks portals should strictly
Today,s Date: December 20 ,2015
have one SADAD tab only, which
Banking Services
when clicked will lead to 2
Accounts
services tabs only SADAD Bills &
SADAD Account.
(Where SADAD Bill is refered to
SADAD
the current EPBB service and
SADAD Bills
SADAD Account
SADAD Account is refered to the
Credit Cards
new OLP service).
Local Brokerage
Finance Services07
SADAD Consumer Registration & Portal Pages
Consumer Registration
Arabic example
BANK LOGO
All banks portals should strictly
December 20, 2015�������������
have one SADAD tab only, which
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when clicked will lead to 2
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services tabs only SADAD Bills &
SADAD Account.
(Where SADAD Bill is refered to
the current EPBB service and
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SADAD Account is refered to the
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SADAD Consumer Registration & Portal Pages
Consumer Registration
All banks portals should strictly
have one SADAD tab only, which
BANK LOGO
when clicked will lead to 2
services tabs only (SADAD Bills) &
���������������
(SADAD Account).
Where SADAD Bill is refered to
����
the current EPBB service and
�����������
���������
SADAD Account is refered to the
new OLP service.
جديد
فواتير سداد
حساب سداد
مدفوعات حكومية
تسجيل
- When clicked on each will
include all the tabs under SADAD
تعريف فاتورة
العمليات
Bills or SADAD Account as per
example.07
SADAD Consumer Registration & Portal Pages
Consumer Registration
- SADAD logo must always be
BANK LOGO
placed on the right top corner of
text box.
4X
SADAD Account
- SADAD English logo must be
SADAD PAYMENT SYSTEM
used on English language user
prefernce as per example.
Enter SADAD Account ID:
- The clear space illustrated is the
best to be utilised.07
SADAD Consumer Registration & Portal Pages
Consumer Registration
Consumer will be asked to enter
BANK LOGO
SADAD Account Password and
confirm the same.
SADAD Account
SADAD PAYMENT SYSTEM
Enter SADAD Account Password:
������������������������������07
SADAD Consumer Registration & Portal Pages
Consumer Registration
Consumer will be asked to enter
BANK LOGO
SADAD Account Password and
confirm the same.
SADAD Account
SADAD PAYMENT SYSTEM
- Optional security question may
appear as image verification.
Enter SADAD Account Password
�����������������������������
Proceed07
SADAD Consumer Registration & Portal Pages
Consumer Registration
Consumer will be asked to enter a
BANK LOGO
one-time password (send as sms
on the mobile phone)
SADAD Account
SADAD PAYMENT SYSTEM
������
�����������������������07
SADAD Consumer Registration & Portal Pages
Consumer SADAD
Account Registration
Confirmation
BANK LOGO
SADAD Account
SADAD PAYMENT SYSTEM
���������������������������������������������������������������������������������
���������������������������������������������������������������������������SADAD
08
Checkout
Procedures
Module Design
(1 service)08
SADAD Checkout Procedures Module Design (1 service)
Acceptance Mark
modules
Preferred Landscape Placement
SADAD is a local Saudi accepted
and trustworthy payment method,
therefore it is preferred that the
SADAD accceptance mark always
®
be placed as the first option (the
following example applies to
English menu version and must be
Preferred Single
Preferred Double
flipped when in Arabic to keep
Stacked Placement
Stacked Placement
first position).
If the merchant website does not
contain buttons, radio buttons.
Payment logos are substituted with
words written, hence:
1) It is preferrable to write SADAD
Account & SADAD Bills with the
same text formatting (always
capital letters for SADAD).
2) All non-Logo text for SADAD
will be written using the font
®
“Futura” when possible.
3) If the usage of our font is not
provided due to website
compatibility and user experience,
we recommend using either Avenir
fonts as Internet Fonts.
4) The text size shall not be
®
smaller than 8 or minimum 7pt.08
SADAD Consumer Registration & Portal Pages
Merchant Portal Page
Example
PARTNER LOGO
- SADAD logo should always be
placed first.
- When SADAD option is chosen
consumer will be asked to fill in
his SADAD Account ID.08
SADAD Consumer Registration & Portal Pages
Merchant Portal Page
Example
PARTNER LOGO
- Once the consumer has entered
his SADAD Account ID he will be
redirected to the bank’s microsite
to fill in his password.
Enter SADAD Account ID
Cancel
Proceed08
SADAD Consumer Registration & Portal Pages
Bank Microsite Page
Example
BANK LOGO
- SADAD logo should always be
placed on the top right corner of
the portal page.
SADAD PAYMENT SYSTEM
This should be repeated on all
Enter SADAD Account Password
internal portal pages.
- Consumer will be asked to enter
Proceed
Cancel
their password, image verification
is optional08
SADAD Consumer Registration & Portal Pages
Bank Microsite Page
Example
BANK LOGO
- SADAD logo should always be
placed on the top right corner of
the portal page.
SADAD PAYMENT SYSTEM
������
This should be repeated on all
�����������������������
internal portal pages.
- Once the password is entered
correctly, consumer will receive a
one-time password on their mobile
phone.08
SADAD Consumer Registration & Portal Pages
Bank Microsite Page
Example
BANK LOGO
- SADAD logo should always be
placed on the top right corner of
the portal page.
SADAD PAYMENT SYSTEM
This should be repeated on all
Transaction Summary
Light Account No:
SDOLPX2431
internal portal pages.
Merchant:
Jarir
Merchant Reference No:
JROPRE313
SADAD Transaction No:
JROPRE313
2225 SAR
��������������������
�
�
Current Balance:
3239 SAR
- Transaction summary must follow
this listing hierarchy:
1) SADAD Account number,
2) Merchant,
3) Merchant Reference Number,
4) SADAD Transaction Number,
5) Transaction Amount,
6) Current Balance.
- Consumer will be redirected
again to the merchant website.08
SADAD Consumer Registration & Portal Pages
Merchant Portal Page
Example
PARTNER LOGO
- Payment summery will appear on
the merchant website to confirm
purchase.
PAYMENT SUMMARY
SADAD Tranaction No:
SDOLPX2431
Merchant Transaction No:
JROPRE313
Success
����������������
�
�
�
��������
�
�
�
�
2225 SAR
���������������������������������������������������������SADAD
09
Checkout
Procedures
2 services09
SADAD Checkout Procedures 2 services
“SADAD Bills”
English
This section is for:
- Merchants and developers who
want to understand the checkout
experience from the buyer’s
perspective.
SADAD Bills
The “SADAD Bills” button should
replace the previous EPBB service
button.
- The button follows the shape of
the logo of SADAD as shown in
example.
PANTONE 158C - 80%
SADAD Bills
- You can use 80% orange to
PANTONE 158C - 100%
create the color of the tab as
shown in example.
- The logo “SADAD” is placed
based on the clear space
previously stated in the guideline.
Pay later
- It is recommended that on mouse
over the button a hover box will
SADAD Bills
appear indicating (Pay Later) as
shown in example.09
SADAD Checkout Procedures 2 services
“SADAD Bills”
Arabic
This section is for:
- Merchants and developers who
want to understand the checkout
experience from the buyer’s
perspective.
فواتير سداد
The “SADAD Bills” button should
replace the previous EPBB service
button.
- The button follows the shape of
the logo of SADAD as shown in
example.
PANTONE 158C - 80%
فواتير سداد
- You can use 80% orange to
PANTONE 158C - 100%
create the color of the tab as
shown in example.
- The logo “SADAD” is placed
based on the clear space
previously stated in the guideline.
����������
- It is recommended that on mouse
over the button a hover box will
فواتير سداد
appear indicating (Pay Later) as
shown in example.09
SADAD Checkout Procedures 2 services
“SADAD Account”
English
This section is for:
- Merchants and developers who
want to understand the checkout
experience from the buyer’s
perspective.
4X
2X
NEW
The “SADAD Account” button
SADAD Account
- The button follows the shape of
the logo of SADAD as shown in
example.
- You can use 80% orange to
create the color of the tab as
shown in example.
- SADAD Account tab should be
NEW
PANTONE 158C - 80%
labeled as “new”.
SADAD Account
PANTONE 158C - 100%
- The “NEW” icon follow the same
gride and unit X as shown in
example.
- The logo “SADAD” is placed
based on the clear space
Pay now
previously stated in the guideline.
NEW
- It is recommended that on mouse
SADAD Account
over the button a hover box will
appear indicating (Pay Now) as
shown in example.09
SADAD Checkout Procedures 2 services
“SADAD Account”
Arabic
This section is for:
- Merchants and developers who
want to understand the checkout
experience from the buyer’s
perspective.
4X
جديد
2X
The “SADAD Account” button
حساب سداد
- The button follows the shape of
the logo of SADAD as shown in
example.
- You can use 80% orange to
create the color of the tab as
shown in example.
جديد
- SADAD Account tab should be
PANTONE 158C - 80%
labeled as “new”.
حساب سداد
PANTONE 158C - 100%
- The “NEW” icon follow the same
gride and unit X as shown in
example.
- The logo “SADAD” is placed
based on the clear space
��������
previously stated in the guideline.
جديد
- It is recommended that on mouse
حساب سداد
over the button a hover box will
appear indicating (Pay Now) as
shown in example.09
SADAD Checkout Procedures 2 services
Avoid the following
-There are several cases which
فواتير سداد
فواتير سداد
should be avoided when using
these buttons. See examples
فواتير سداد
فواتير سداد
فواتير سداد
فواتير سداد09
SADAD Checkout Procedures 2 services
Merchant Portal Page
Example
Step 1
- SADAD checkout button should
always come first on the list.
- Only one SADAD button should
appear as the main tab.
®09
SADAD Checkout Procedures 2 services
Merchant Portal Page
Example
Step 2
- SADAD checkout button should
always come first on the list.
- Only one SADAD button should
®
appear as the main tab, which
when clicked 2 options will
appear (SADAD Account &
SADAD Bills) as per example.
NEW
SADAD Bills
SADAD Account09
SADAD Checkout Procedures 2 services
Wording Guideline
- Sometimes a merchant website
does not contain buttons, radio
buttons. Payment logos are
substituted with words written.
- The developper must take in
consideration the following:
1) It is preferrable to write SADAD
Account & SADAD Bills with the
same text formatting (always
capital letters for SADAD)
2) All non-Logo text for SADAD
will be written using the font
“Futura” when possible.
3) If the usage of our font is not
provided due to website
compatibility and user experience,
we recommend using either Avenir
fonts as Internet Fonts.
4) The text size shall not be
smaller than 8 or minimum 7pt.09
SADAD Checkout Procedures 2 services
The Service Info “i”
- It is important to mention that
near our buttons, an Orange small
icon will appear.
- It is a Circle with a “i”. This icon
is an identifier for the type of
service, the service overview and
how to register.
NEW
SADAD Bills
SADAD Account
SADAD Account09
SADAD Checkout Procedures 2 services
The Service Info “i”
- It is important to mention that
near our buttons, an Orange small
icon will appear.
- It is a Circle with a “i”. This icon
is an identifier for the type of
service, the service overview and
how to register.
- When pressing the “i” on
SADAD Account button, a bubble
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam.
- Lorem ipsum dolor sit amet, consectetur adipiscing
will appear showing the above
elit, sed do eiusmod tempor incididunt ut labore et
NEW
SADAD Bills
SADAD Account
mentioned text (Pay Now)
- When pressing the “i” on
SADAD Bills button, a bubble will
appear showing the above
mentioned text (Pay Later)
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam.
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
SADAD Account09
SADAD Checkout Procedures 2 services
Payment Method Summary
Here’s a Summary of how usually a
Merchant Checkout happens:
1) First option is via Radio Button style.
2) Second option is via Wording style.
Radio Button with Borders Checkout
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam.
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
or
NEW
SADAD Bills
SADAD Account
Merchant Website Service
Collect User Address & Info
Payment Method
�����������������������������
�����������
Payment Method
(2 Checkout Options)
Wording Checkout
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam.
- Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
or
NEW
SADAD Bills
SADAD Account
Merchant Website Service
Collect User Address & Info
Payment Method
�����������������������������
�����������
Payment Method
(2 Checkout Options)SADAD
10
Photography Style10
SADAD Photography Style
Photos are a way to
bring our work to life.
There are many different styles of
photography, and some can feel
more to “SADAD” than others.
Here, we’ll explain everything you
need to know about photography,
how to choose them, how to take
them, and how to use them.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
2- Casting and Wardrobe:
Overview
- Avoid using generic images if not related to the Saudi Culture.
Before going through in details in this section we need to
- Use modern Saudi Thob (not any Thob from the Arab countries
understand to purpose of using photography and adding
around)
them to SADAD Applications ( PRINT/ ONLINE).
• where we can use it (what countries and regions)
3- Objects:
• what formats we can use it in (print, web, video)
Since most of SADAD Services are done digitally through an
electronic device (laptop, computer, tab and mobile phones)
Imagery
with an internet connection, the imagery gategory can be only
SADAD imagery should capture real moments, it should
focusing on the devices itself with minor usage of human
reflect the experience of the every day tasks through
elements in the images.
SADAD Applications. the importance of using human
- Devices should be shot in real life situation (Natural Lighting)
element is to show this bound with SADAD, always
- Devices should be shot within a background to reflect a story
focusing on people. All the images should be taken in a
(living room, coffee shot or offices etc..) the purpose of the
real life situation with real Saudi people. It is important to
settings is to show the importace of SADAD services whenever
show people as part of the story in each communication.
and wherever people are located.
Also it is important to highlight on the diversity of the
saudi Culture (Saudi Clothes and …10
SADAD Photography Style
Aspect Ratio
Descriptor
Photo properties
Vertical
An image that’s taller than it is wide.
These are some of the technical terms we
Horizontal
An image that’s taller than it is tall.
use to describe the characteristics all
photos have in common.
Square
An image that’s taller than it is tall.
Aspect ratio is the relationship between
the photo’s width and height. Digital
Panorama
An image that’s at least three times
characteristics are technical properties
Wider
Than it is tall.
like size, resolution, and file type.
These things affect how you can use
photos (in print, online, etc.).
Digital
Characteristic Descriptor
Day time photography is recommended
File Type
What kind of file it is – and how the image
with lens flare effect. Light orange hue
data is stored (compressed or
must be applied on all images, while
uncompressed, for example).
keeping the natural colors and
authenticity of the situation.
Size
How big the image file is (in kb or mb).
Resolution
The maximum usable size, in pixels per
inch (ppi or dpi).
Color Space
Two different color systems: RGB for
on-screen, CMYK for print.
Metadata
Keywords and other data that let you
search or catalog photos.10
SADAD Photography Style
Photo properties
Aspect ratio
Vertical
Horizontal
Square
If a photo has a vertical aspect ratio, it’s taller than it is
If a photo has a horizontal
If a photo has a square aspect ratio, its
wide. There’s no specific vertical aspect ratio for SADAD
aspect ratio, it’s wider than it is
height and width are equal.
images.
tall. Again, there’s no specific
horizontal aspect ratio for
Here are two examples.
SADAD images.
Here are two examples.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Photo properties
Aspect ratio
��������
A panorama should be at least three times as wide as its height.
We also have 360� panoramas. They’re shot with a special camera
They’re usually shot with a wide-angle lens.
that rotates to capture the entire scene in one shot. These photos are
typically five or six times wider than its height.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Photo properties
EPS is a file extension for a graphics file format used in vector-based
images in Adobe Illustrator. EPS stands for Encapsulated PostScript. An
File Types
EPS file can contain text as well as graphics. It also usually contains a
bit map version of the image for simpler viewing rather than the vector
Some types of file are better for certain situations – whether
instruc- tions to draw the image.
print, screen, video, or presentation. This table shows you some
(not all) of the most common file types and what they’re best for.
File Format
Print
on Screen
Presentions
JPG is a file extension for a lossy graphics file. The JPEG file
Apple Keynote
extension is used interchangeably with JPG. JPEG stands for
Print, signage, etc.
Websites, Flash
and Microsoft
interactive, mobile
Joint Photographic Experts Group who created the standard.
PowerPoint
devices, etc.
JPG files have 2 sub-formats, JPG/Exif (often used in digital
JPG
cameras and photographic equipment), and JPG/JFIF (often
used on the World Wide Web).
Gif
JPG files can be opened by most image editing software, from
PNG
Microsoft Paint to Adobe Photoshop.
GIF Graphics Interchange Format. GIFs are image files that are
Tiff
compressed to reduce transfer time. The proper pronounciation
EPS
of the acronym is a soft "g" sound: like JIF.
GIF is a lossless format for image files that supports both
animated and static images.
PNG pronounced ping as in ping-pong; for Portable Network
Graphics …10
SADAD Photography Style
Photo properties
Size/resolution
File size is the amount of space an image file takes up on a disk (in Kb or MB). Resolution is the
maximum number of pixels or dots per inch (ppi or dpi).
Size and resolution are related. Generally, the higher the resolution, the larger the file size – and
the larger you can print or display it.
Resolution
Print
on Screen
Presentions
Apple Keynote
Print, signage, etc.
Websites, Flash
and Microsoft
interactive, mobile
PowerPoint
devices, etc.
The largest available size,
Original
perfect for outdoor ads
Up to 200 percent of
High
600 dpi
original size
Up to 100 percent of
Medium
300 dpi
Up to 1800 px wide
Up to 1800 px wide
original size
Low
Up to 1200 px wide
Up to 1200 px wide
200 dpi
Web
Use only
72 dpi
for thumbnails, up
to 216 px wide10
SADAD Photography Style
Photo Style
Style Matters
Style can make or break an image. Good styling adds to its power our brand, while bad styling
distracts the whole work.
In The Real World
SADAD photos always show real people, in real situations, and environments, shot in a realistic
style. That means that everything from the lighting to the depth of field should look more
spontaneous than staged.
Consistency
To keep our brand strong and instantly recognizable, we need to be consistent when it comes to
style. But at the same time, we don’t want to become too boring or predictable. So we play
around with different cameras, lighting and lenses to come up with a range of looks and keep
our brand fresh and exciting.
Day time photography is recommended with lens flare effect. Light orange hue must be applied
on all images to keep consistancy, while keeping the natural colors and authenticity of the
situation.10
SADAD Photography Style
Photo Style
Angle
To add a sense of depth and
movement to photos that are shot
on natural level, try working in a
few angled shots. For example
Shooting from low angle can make
look the subject more powerful.
Unsual angles can turn the ordinary
in any image into something
extraordinary (but still real).
Lighting Background
Avoid staged lighting. Bright and
evenly lit photos look more
authentic. When Taking a
photoshot for better result, it is
preferable to take the shots with the
minimum use of artificial lighting
Background
A simple background will keep
attention on the main subject in
the image. But better not to keep
the background plain it will lose
the sense of place.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Photo Style
Color
In our photos, the colors should
always be natural to the
environment. Artificial colors or
added effects can lose the
authenticity of the subject. Always
apply a light orange hue to keep
consistant with the brand tonality.
Movement
You can shoot movement in many
ways. Either still element with minor
motion with objects such vehicle or
with full motion element in the
background. The motion behind the
main subject can create an
interesting effect to the whole image
and make it look spontaneous.
Depth of field
To give a sense of space it is better
to use images with depth of field.
Blurry background with depth of
field keeps the main subject in
focus.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Photo Style
Color treatment
For SADAD photos, it is preferable
to show real people, in real
situations ( young and old,
male/females), and places. So
whatever subject is (people, object,
abstract) it should look like a real
shot of everyday life. A light
orange color hue must be applied
to keep consistency.
No matter where the images were
provided custom photography or
stock images they should reflect
saudi market and society.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Incorrect photo style
Too much collage, and fake movement
Unnatural colors
Too staged
Clichés
Clichés Cast
Wrong wardrobe and closing fixture
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Incorrect photo style
Futuristic Special effects
Staged lighting
Fantasy worlds
Extreme out of focus images
Extreme/ Unnatural emotion
Subject with fake background
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Overview of subjects
For SADAD photos, it is preferable
to show real people, in real
situations ( young and old,
male/females), and places. So
whatever subject is (people, object,
abstract) it should look like a real
shot of everyday life. It is essential
that photos should not look staged.
No matter where the images were
provided custom photography or
stock images they should reflect
saudi market and society.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
People
People are the most important
subject in SADAD imagery. So
when it comes to photography, real
life scenario are most preferable. At
the we serve real people in a real
world, and SADAD images should
reflect that.
PEOPLE CATEGORIES
- Portrait (Saudi and Arab or
businessmen and women)
- Lifestyle
- Using product (all the categories
should reflect Saudi Arabia in terms
of cast and look and feel)
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Objects
Some types of SADAD’s
photography contains only
electronical device such as a
laptop, desktop, tablet and
mobiles. Images can show only
these object but they should be in
a natural location (office, homes
etc).
Human elements can be also used
in this photo style to make the
images look more interesting.
* For creative composition two images with the
style mentioned earlier (human or objects) can
be mixed together to create effect such double
exposure or simple creative collage. This matter
will be for the agency or the designer to decide
while working on the artwork.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.10
SADAD Photography Style
Abstract
A city street, a landmark or any
location, details and structures.
Our photos also include objects or
settings that aren’t related directly
to SADAD but it might reflect a
certain concept that represent our
brand.
But even though these photos
don’t showcase our brand, they
still need to live up to the same
standards as any other photos we
use. Detailed and abstract can be
combined with our brand image
to represent a concept or an idea
done by the agency working on
the artworks.
Please note that images used in the guideline are for preview purpose only (showing photography style and composition).
Similar photos can be done by custom photography or from Stock images websites. ref. Arabian Eye.SADAD
11
Print Templates11
SADAD Print Templates
Press Ad
English
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
Main title is placed
Main title is placed
here
here
The Headline has to be always
placed in the brand pannel.
Subtitle
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book.
scrambled it to make a type specimen book.
The picture must have a clear crop
Lorem Ipsum is simply dummy text of the printing and typesetting:
Lorem Ipsum is simply dummy text of the printing and typesetting:
simply dummy text of the printing
simply dummy text of the printing
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
make a type specimen book
make a type specimen book
make a type specimen book
from the top left with the same
text of the printing
text of the printing
angle of the (Alef) and curved the
www.sadad.com
www.sadad.com
bottom right corner as shown in
example.…11
SADAD Print Templates
Press Ad
Arabic
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
���� ���������������
���� ���������������
�����������
�����������
The Headline has to be always
placed in the brand pannel.
��������������
��������������
���������������������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������
���������������
���������������
The picture must have a clear crop
�������������������������������������������
�������������������������������������������
����������������������������������
����������������������������������
����������������������������������
����������������������������������
������������������������
������������������������
������������������������
������������������������
from the top left with the same
����������������������������������
����������������������������������
angle of the (Alef) and curved the
www.sadad.com
www.sadad…11
SADAD Print Templates
Press Ad
English (Text)
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
Main title is placed
Main title is placed
here
here
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
Subtitle
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book.
scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
The Headline has to be always
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and
scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and
typeset…11
SADAD Print Templates
Press Ad
Arabic (Text)
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
���� ���������������
���� ���������������
�����������
�����������
We recommend the Headline to
be placed on the first 3/1 within
the communication visual area.
��������������
��������������
���������������������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������������������
All information is definded
���������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������
���������������
���������������
through the grids, colour, type...
���������������������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������������������������������������������������������������������
���������������������������������������������������������…11
SADAD Print Templates
Half Page
English
The following template provides
Main title is placed
information about the positioning,
here
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
4(Daal) x 10(Daal). It can move
has been the industry's standard dummy text ever since the 1500s.
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
on a fixed vertical line as shown
in example.
www.sadad.com
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
Main title is placed
bottom right corner as shown in
here
example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s.
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
www.sadad.com11
SADAD Print Templates
Half Page
Arabic
The following template provides
���� ���������������
information about the positioning,
�����������
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
��������������
������������������������������������������������������������������������������������������������������������
�������������������������
4(Daal) x 10(Daal). It can move
����������������������������������
����������������������������������
������������������������
on a fixed vertical line as shown
in example.
www.sadad.com
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
���� ���������������
bottom right corner as shown in
�����������
example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.
��������������
������������������������������������������������������������������������������������������������������������
�������������������������
����������������������������������
����������������������������������
������������������������
www.sadad.com11
SADAD Print Templates
Half Page
English (Text)
The following template provides
Main title is placed
information about the positioning,
here
basic layout & composition basics
for this format.
Subtitle
The brand pannel has the same
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. Lorem
color and shape of the logo
Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting:
4(Daal) x 10(Daal). It can move
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
make a type specimen book
text of the printing
on a fixed vertical line as shown
in example.
www.sadad.com
The Headline has to be always
placed in the brand pannel.
In case of picture not available a
gray box (10% Black) must be
applied in the background as
Main title is placed
shown in example.
here
All elements/ information in the
ad are definded through the grid,
Subtitle
colour & typeface.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s.
Lo…11
SADAD Print Templates
Half Page
Arabic (Text)
The following template provides
���� ���������������
information about the positioning,
�����������
basic layout & composition basics
for this format.
��������������
The brand pannel has the same
������������������������������������������������������������������������������������������������������������
�����������������������������������������������������������������������������������������������������
��������������������������������������������������������������������������������������������������
color and shape of the logo
�������������������������������������������������������������������
������������������������������������������������������������������������������
4(Daal) x 10(Daal). It can move
����������������������������������
����������������������������������
������������������������
������������������������
����������������������������������
on a fixed vertical line as shown
in example.
www.sadad.com
The Headline has to be always
placed in the brand pannel.
In case of picture not available a
gray box (10% Black) must be
applied in the background as
���� ���������������
shown in example.
�����������
All elements/ information in the
ad are definded through the grid,
��������������
������������������������������������������������������������������������������������������������������������
colour & typeface.
�����������������������������������������������������������������������������������������������������
���������…11
SADAD Print Templates
MegaCom
English
The following template provides
information about the positioning,
Main title is placed
basic layout & composition basics
here
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
www.sadad.com
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
bottom right corner as shown in
Main title is placed
example.
here
All elements/ information in the
ad are definded through the grid,
colour & typeface.
www.sadad.com11
SADAD Print Templates
MegaCom
Arabic
The following template provides
information about the positioning,
���� ���������������
basic layout & composition basics
�����������
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
www.sadad.com
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
bottom right corner as shown in
���� ���������������
example.
�����������
All elements/ information in the
ad are definded through the grid,
colour & typeface.
www.sadad.com11
SADAD Print Templates
Mupi
English
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
Main title is placed
Main title is placed
here
here
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
bottom right corner as shown in
www.sadad.com
www.sadad.com
example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.11
SADAD Print Templates
Mupi
Arabic
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
���� ���������������
���� ���������������
�����������
�����������
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
bottom right corner as shown in
www.sadad.com
www.sadad.com
example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.11
SADAD Print Templates
Unipole
English
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
Main title is placed
here
The brand pannel has the same
color and shape of the logo
www.sadad.com
4(Daal) x 10(Daal).
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
Main title is placed
angle of the (Alef) and curved the
here
bottom right corner as shown in
example.
www.sadad.com
All elements/ information in the
ad are definded through the grid,
colour & typeface.11
SADAD Print Templates
Unipole
Arabic
The following template provides
information about the positioning,
basic layout & composition basics
���� ���������������
for this format.
�����������
The brand pannel has the same
color and shape of the logo
www.sadad.com
4(Daal) x 10(Daal).
The Headline has to be always
placed in the brand pannel.
The picture must have a clear crop
from the top left with the same
���� ���������������
angle of the (Alef) and curved the
�����������
bottom right corner as shown in
example.
www.sadad.com
All elements/ information in the
ad are definded through the grid,
colour & typeface.11
SADAD Print Templates
Rollup
English
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
The Headline has to be always
placed in the brand pannel.
Main title is placed
Main title is placed
here
here
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
bottom right corner as shown in
example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.
www.sadad.com
www.sadad.com11
SADAD Print Templates
Rollup
Arabic
The following template provides
information about the positioning,
basic layout & composition basics
for this format.
The brand pannel has the same
color and shape of the logo
4(Daal) x 10(Daal). It can move
on a fixed vertical line as shown
in example.
The Headline has to be always
placed in the brand pannel.
���� ���������������
���� ���������������
�����������
�����������
The picture must have a clear crop
from the top left with the same
angle of the (Alef) and curved the
bottom right corner as shown in
example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.
www.sadad.com
www.sadad.comSADAD
12
Digital Templates12
SADAD Digital Templates
Web Banners
English (SADAD Website)
The following Web Banner
designs are designated for all
landscape formats.
Main title is placed
All elements/ information in the
here
ad are definded through the grid,
colour & typeface.
Main title is placed
here12
SADAD Digital Templates
Web Banners
Arabic (SADAD Website)
The following Web Banner
designs are designated for all
landscape formats.
���� ���������������
All elements/ information in the
�����������
ad are definded through the grid,
colour & typeface.
���� ���������������
�����������12
SADAD Digital Templates
Web Banners
English (SADAD Website)
The following Web Banner
designs are designated for all
landscape formats.
Main title is placed
All elements/ information in the
here
ad are definded through the grid,
colour & typeface.
Main title is placed
here12
SADAD Digital Templates
Web Banners
Arabic (SADAD Website)
The following Web Banner
designs are designated for all
landscape formats.
���� ���������������
�����������
All elements/ information in the
ad are definded through the grid,
colour & typeface.
���� ���������������
�����������12
SADAD Digital Templates
Web Banners
English (SADAD Website)
The following Web Banner
designs are designated for all
landscape formats.
Main title is placed
All elements/ information in the
here
ad are definded through the grid,
colour & typeface..
Main title is placed
here12
SADAD Digital Templates
Web Banners
Arabic (SADAD Website)
The following Web Banner
designs are designated for all
landscape formats.
���� ���������������
All elements/ information in the
�����������
ad are definded through the grid,
colour & typeface.
���� ���������������
�����������12
SADAD Digital Templates
Web Banners
English (Other Website)
The following Web Banner
designs are designated for all
landscape formats.
Main title is placed
SADAD logo must always be
here
placed to the top right corner as
per example.
www.sadad.com
All elements/ information in the
ad are definded through the grid,
colour & typeface.
Main title is placed
here
www.sadad.com12
SADAD Digital Templates
Web Banners
Arabic (Other Website)
The following Web Banner
designs are designated for all
landscape formats.
���� ���������������
SADAD logo must always be
�����������
placed to the top right corner as
per example.
www.sadad.com
All elements/ information in the
ad are definded through the grid,
colour & typeface.
���� ���������������
�����������
www.sadad.com12
SADAD Digital Templates
Web Banners
English (Other Website)
The following Web Banner
designs are designated for all
landscape formats.
Main title is placed
SADAD logo must always be
here
placed to the top right corner as
www.sadad.com
per example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.
Main title is placed
here
www.sadad.com12
SADAD Digital Templates
Web Banners
Arabic (Other Website)
The following Web Banner
designs are designated for all
landscape formats.
���� ���������������
�����������
SADAD logo must always be
placed to the top right corner as
www.sadad.com
per example.
All elements/ information in the
ad are definded through the grid,
colour & typeface.
���� ���������������
�����������
www.sadad.com12
SADAD Digital Templates
Web Banners
English (Other Website)
The following Web Banner
designs are designated for all
landscape formats.
Main title is placed
SADAD logo must always be
here
placed to the top right corner as
per example.
www.sadad.com
All elements/ information in the
ad are definded through the grid,
colour & typeface.
Main title is placed
here
www.sadad.com12
SADAD Digital Templates
Web Banners
Arabic (Other Website)
The following Web Banner
designs are designated for all
landscape formats.
���� ���������������
SADAD logo must always be
�����������
placed to the top right corner as
per example.
www.sadad.com
All elements/ information in the
ad are definded through the grid,
colour & typeface.
���� ���������������
�����������
www.sadad.com12
SADAD Digital Templates
Website Layout
- The logo should also follow the
guidelines set in the previous
pages.
- These guidelines include
placement on the top right corner,
the clear space + Logo color.SADAD
13
Co-Branding
Templates13
SADAD Co-Branding Templates
Press Ad
English
Co-branding for advertisements
(A4)
The ads on this page show how to
position a partner logo.
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
Main title is placed
Main title is placed
than the Symbol Mark. The top
here
here
and right-hand sides of the logo
must align with the basic grid.
Subtitle
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book.
scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting:
Lorem Ipsum is simply dummy text of the printing and typesetting:
simply dummy text of the printing
simply dummy text of the printing
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
make a type specimen book
make a type specimen book
make a type specimen book
text of the printing
text of the printing
www.sadad.com
www.sadad.com13
SADAD Co-Branding Templates
Press Ad
Arabic
Co-branding for advertisements
(A4)
The ads on this page show how to
position a partner logo.
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
���� ���������������
���� ���������������
than the Symbol Mark. The top
�����������
�����������
and right-hand sides of the logo
must align with the basic grid.
��������������
��������������
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www.sadad.com
www.sadad.com13
SADAD Co-Branding Templates
Press Ad
English (Text)
Co-branding for advertisements
(A4)
The ads on this page show how to
position a partner logo.
Main title is placed
Main title is placed
here
here
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
Subtitle
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
than the Symbol Mark. The top
scrambled it to make a type specimen book.
scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
and right-hand sides of the logo
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and
scrambled it to make a type specimen book. Lorem Ipsum is simply dumm…13
SADAD Co-Branding Templates
Press Ad
Arabic (Text)
Co-branding for advertisements
(A4)
The ads on this page show how to
position a partner logo.
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weight, the logo must be smaller
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and right-hand sides of the logo
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SADAD Co-Branding Templates
Half Page
English
The ads on this page show how to
Main title is placed
position a partner logo for
here
Co-branding advertisements.
The partner logo is a combined
word/brand mark against a
defined color background. In this
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
case to ensure an equal visual
has been the industry's standard dummy text ever since the 1500s.
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
weight, the logo must be smaller
than the Symbol Mark. The top
www.sadad.com
and right-hand sides of the logo
must align with the basic grid.
Main title is placed
here
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s.
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
www.sadad.com13
SADAD Co-Branding Templates
Half Page
Arabic
The ads on this page show how to
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position a partner logo for
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word/brand mark against a
defined color background. In this
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case to ensure an equal visual
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weight, the logo must be smaller
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and right-hand sides of the logo
must align with the basic grid.
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SADAD Co-Branding Templates
Half Page
English (Text)
The ads on this page show how to
Main title is placed
position a partner logo for
here
Co-branding advertisements.
The partner logo is a combined
Subtitle
word/brand mark against a
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. Lorem
defined color background. In this
Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting:
case to ensure an equal visual
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
make a type specimen book
text of the printing
weight, the logo must be smaller
than the Symbol Mark. The top
www.sadad.com
and right-hand sides of the logo
must align with the basic grid.
Main title is placed
here
Subtitle
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s.
Lorem Ipsum is simply dummy text of the printing and typesetting:
simply dummy text of the printing
simply dummy text of the printing
make a type specimen book
make a…13
SADAD Co-Branding Templates
Half Page
Arabic (Text)
The ads on this page show how to
���� ���������������
position a partner logo for
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Co-branding advertisements.
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word/brand mark against a
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defined color background. In this
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case to ensure an equal visual
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weight, the logo must be smaller
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and right-hand sides of the logo
must align with the basic grid.
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SADAD Co-Branding Templates
MegaCom
English
The ads on this page show how to
position a partner logo for
Main title is placed
Co-branding advertisements.
here
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
www.sadad.com
and right-hand sides of the logo
must align with the basic grid.
Main title is placed
here
www.sadad.com13
SADAD Co-Branding Templates
MegaCom
Arabic
The ads on this page show how to
position a partner logo for
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Co-branding advertisements.
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The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
www.sadad.com
and right-hand sides of the logo
must align with the basic grid.
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www.sadad.com13
SADAD Co-Branding Templates
Mupi
English
The ads on this page show how to
position a partner logo for
Co-branding advertisements.
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
Main title is placed
Main title is placed
and right-hand sides of the logo
here
here
must align with the basic grid.
www.sadad.com
www.sadad.com13
SADAD Co-Branding Templates
Mupi
Arabic
The ads on this page show how to
position a partner logo for
Co-branding advertisements.
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
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and right-hand sides of the logo
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�����������
must align with the basic grid.
www.sadad.com
www.sadad.com13
SADAD Co-Branding Templates
Unipole
English
The ads on this page show how to
position a partner logo for
Co-branding advertisements.
Main title is placed
The partner logo is a combined
here
word/brand mark against a
defined color background. In this
www.sadad.com
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
and right-hand sides of the logo
must align with the basic grid.
Main title is placed
here
www.sadad.com13
SADAD Co-Branding Templates
Unipole
Arabic
The ads on this page show how to
position a partner logo for
Co-branding advertisements.
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The partner logo is a combined
�����������
word/brand mark against a
defined color background. In this
www.sadad.com
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
and right-hand sides of the logo
must align with the basic grid.
���� ���������������
�����������
www.sadad.com13
SADAD Co-Branding Templates
Rollup
English
The designs on this page show
how to position a partner logo for
Co-branding on a Rollup.
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
and right-hand sides of the logo
must align with the basic grid.
Main title is placed
Main title is placed
here
here
www.sadad.com
www.sadad.com13
SADAD Co-Branding Templates
Rollup
Arabic
The designs on this page show
how to position a partner logo for
Co-branding on a Rollup.
The partner logo is a combined
word/brand mark against a
defined color background. In this
case to ensure an equal visual
weight, the logo must be smaller
than the Symbol Mark. The top
and right-hand sides of the logo
must align with the basic grid.
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www.sadad.com
www.sadad.com