Shaheqa — Shaheqa

Guideline pages

BRAND MANUAL FOR SHAHEQA TWENTYONE Ver.1.0

5 2 SHAHEQA info@shaheqa.com Brand Manual INTRODUCTION Welcome Since you are holding this guide and reading these words, we’re The following pages are full of guidelines, rules, and handy tips trusting you with our very identity, our brand. that we hope will help you communicate our values, realizes our vision, and reinforce our brand. We are not interested in all of the buzzwords and catchphrases and marketing jargon surrounding the word brand but we do care It is impossible to predict every Situations in brand execution or about what people think about us, we care about our reputation, implementation, but this guide will help refine your approach. we care about building Great relationships. Sincerely, and welcome to SHAHEQA. We also care about growing our business. But for us it is not all about revenue and sales, anyone can have a decent architectural Design and Consulting Services. We are passionate about being a force in Consulting Services and architecture, we hope to become a centering name in advertising agency. © 2021 SHAHEQA, All Right Reserved.

5 3 SHAHEQA info@shaheqa.com Brand Manual 02. 01. 03. CONTENTS Visual Toolkit Brand Core Brand in Use أسس العلامة مجموعة الادوات المرئية إستخدامات الهوية 2.1 1.1 3.1 Our Promise The Logo Stationery 2.2 3.2 Our Statement Color System Prints uses 2.3 3.3 Our Values Typography Environment 2.4 3.4 Our Personality Iconography Digital uses 2.5 3.5 Our Voice Chart & Graphs Merchandise 2.6 Positioning Statement Photography Style © 2021 SHAHEQA, All Right Reserved.

5 4 SHAHEQA info@shaheqa.com Brand Manual Intent of This BrandGuide is a reference for our Instead the focus of this guide is to empower internal design team, and others who are you, the creative with the elements you need authorized to work with the Shaheqa brand. to create by utilizing these tools, resources and adhering to the guidelines within, you'll this Guide The standards, guidelines, and references do things that will look like the Shaheqa within the document are grounded in the brand every time. years of research, experimentation, and brand executions that have preceded our new brand Please refer back to this guide often we look and feel. believe that our Brand Manual is a living document it should evolve over time just as Our intent with this guide is not to restrict our brand inevitably will. creativity and innovation far from it, we believe in the creative spirit, and innovation is If you have any questions concerning the one of our core values. content of this guide, please don’t hesitate to reach out to our Brand Manger at. What we strive e for is coordinated, example@Shaheqa.com consistent, and effective brand presence in everything we create if we make something, we want to make sure that people know where it came from. Whiles some of our brand execution and graphic have standardized like business cards and letterhead and envelopes these are not intended as the focus of this guide. © 2021 SHAHEQA, All Right Reserved.

5 5 SHAHEQA info@shaheqa.com Brand Manual PAGE 07 أسس العلامة Our Promise Brand Core PAGE 08 Our Statement PAGE 09 01 Our Values PAGE 10 Our Personality PAGE 11 Our Voice PAGE 12 Positioning Statement © 2021 SHAHEQA, All Right Reserved.

11 6 SHAHEQA info@shaheqa.com Brand Manual Brand Core عهدنا لكمOUR PROMISE هو أن تقوم بتطوير عقارات بتصاميم فريدة لسوق املحيل و ومغايره. بمعايري عالية و مستدامه It is to develop real estate with unique designs, different from the local market, with high and sustainable standards. © 2021 SHAHEQA, All Right Reserved.

11 7 SHAHEQA info@shaheqa.com Brand Manual Brand Core بــيان الرؤيـــــةOUR VISION STATEMENT أن نكون علامة تجارية تعزت بمجتمعها الذي يتمزي بهندسته املعمارية الفريدة اململكة العربية السعودية كموطن وتضع. للهندسة املعمارية الفريدة واملستدامة It is to develop real estate with unique designs, different from the local market, with high and sustainable standards. © 2021 SHAHEQA, All Right Reserved.

11 8 SHAHEQA info@shaheqa.com Brand Manual Brand Core قيم علامتنا OUR BRAND VALUES الإستــدامة الجودة والمصداقية الإهتمام Sustainability Quality & Credibility Attention إظهار القيمة المضافة الخاصة من حيث الفوائد البيئية تقديم ما وعدت به من خلال إظهار تبني عقلية تكون فيها الجودة والاهتمام بالتفاصيل أولويتك والاجتماعية. والثقة الخبرة. في المنتج فكر في كل الأولى.. سيناريو ممكن وأعمل عليه Reflects special added value in terms of Deliver what is promised by showing expertise and Adopt a mindset where quality and attention to environmental and social benefits. trustworthiness in the product. Detail are your number one priority. Think of every possible scenario and act upon it. الإبتـــــكار الإدراك Innovation Awareness مبتكرا ابتكر طريقة أو فكرة كن. جديدة. التي تغير حياة الناس التعرف على احتياجات الناس وتغييره من مكان إلى آخر ومن وقت. لآخر Be innovative come up with a new a method or an Recognition of people need and changes from one idea that can change people’s life. place to another and from time to time. © 2021 SHAHEQA, All Right Reserved.

11 9 SHAHEQA info@shaheqa.com Brand Manual Brand Core OUR BRAND Personality Inspiring, Tactful, Renewed, Understanding Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. © 2021 SHAHEQA, All Right Reserved.

11 10 SHAHEQA info@shaheqa.com Brand Manual Brand Core صـــــوت العــــلامة التجــــارية OUR BRAND VOICE فخور معبر محفز Stimulating Proud Exprissive تظهر هذه النبرة في الحديث عن شاهقة تظهر هذه النبرة في الحديث عن المجتمع والعائلة، عن كون هذه النبرة في التسويق تظهر، لشاهقة والتحفيز للشراء أهدافها ورؤيتها، عن، وعن وحلولها العقارية شاهقة خيارا آمنا ومريحا لسكن العائلة، ستظهر أيضا في في نصائح تصاميمها عن. ونماذجها المبتكرة مع العملاء توحي تواصلها. بقربها منهم، وتبادل الثقة بينهم الاستثمار. والتملك مثال: مثال: مثال: شــاهقة فقــط ســتمتلك "فــي، منــزل بتصميــم فريــد “نؤمـن أن الإنسـان يسـتمد راحتـه مـن بيتـه وبيئتـه، بيئـة “شـاهقة تقـدم لـك الفرصـة الذكيـة فـي اسـتثمار مالـك وبمعايير" عالية أيضا هي اختيار شاهقة” آمن لك ولعائلتك منزل وامتلاك” أحلامك © 2021 SHAHEQA, All Right Reserved.

11 11 info@shaheqa.com SHAHEQA Brand MANUEL Brand Core POSITIONING التموضع بيانOUR STATEMENT غرار المنافسين. إن على. مبانينا فنية, ذكية, ومستدامةOur Buildings are حلول عقارية ، للأسر الشابة والذين نقدم. يطمحون بنظام عمراني مبتكر والذكي Artistic, Smart, For Young familes Who desires innovative Architecture and Smart and Sustainable. Homes. Our company is a real estate development company That provides Real estate solutions, unlike the regional competitors. Our Buildings are Artistic, Smart, and Sustainable. © 2021 Brandname, All Right Reserved.

45 12 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit PAGE 14 The Logo الشعــــــــــار مجموعة الأدوات المرئية Visual Toolkit PAGE 26 Color System نظــــام الألــــوان PAGE 32 أسلوب التصوير02 Typography النظــــام اخلــطي PAGE 37 الايقــــــــونات Iconography PAGE 40 الرسومات والتخطيط Chart & Graphs PAGE 42 Photography Style © 2021 SHAHEQA, All Right Reserved.

2.1 Logo • The Logo • الشعار • Negative Logo • شعار السليب • Logo Colorway • ألوان الشعار • Logo Variations • أنواع الشعار • Logo Clear Space • المساحة اخلالية للشعار • Logo Minimume Size • احلد الأدىن حلجم الشعار • Logo Placement • أوضاع الشعار • Logo Misuse • استخدام الشعار اخلاطئة • Dynamic Icon • أيقونة ديناميكية

45 19 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Logo | Logo Variations | أنواع الشعار Rearranged version of your primary logo design that gives your brand the flexibility to show up consistently, and recognizably, in different placements. © 2021 SHAHEQA, All Right Reserved.

45 20 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit المساحة الخالية لشعار | Logo Clear Space | Logo To ensure legibility and maximum brand recognition there are some rules to follow around scaling and placing the logo. Always allow a clear space equal to one half the height of the word-mark and long-name. © 2021 SHAHEQA, All Right Reserved.

45 21 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit الحد الادنى لحجم الشعار | Logo Minimum Size | Logo Shaheqa logo may be resized to suit different layouts and document dimensions, but must never be used below the minimum sizes presented below. Print Digital 20mm 60px Print Digital 09mm 25px © 2021 SHAHEQA, All Right Reserved.

45 22 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Logo | Logo Placement | أماكن الشعار These Logo placements will ensure your Brand keep it consistent across all medium. © 2021 SHAHEQA, All Right Reserved.

45 23 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit الاستخدمات الخاطئة لشعار | Logo Misuses | Logo In order to maintain the integrity of the Primary Visual Identity, it must never be altered, cropped or reconfigured in any way. Below are some examples of prohibited usage. Additional restrictions apply. Do not add shadow. Do not stretch. Do not add glow. Do not rotate or flip in Do not change spacing any way. between lettering. Do not color logo with Do not add gradient. Do not use logo with low Do not drop over a shape. Do not surpass clear space with unapproved colors. quality. other logos or any element. © 2021 SHAHEQA, All Right Reserved.

45 24 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit أيقونة ديناميكية | Dynamic Icon | Logo Our Icon is dynamic can be used as a Graphic Element that shows change, movement, and flexibility. Changing the stroke depedns on the use. The bolder the icon, it’s used for printables and mask in images or footage. Stroke 70px Original Logo Icon. Stroke 100px Stroke 50px The thinner the stroke the more uses in digital assets such as social media and user interface. Stroke 20px © 2021 SHAHEQA, All Right Reserved.

2.2 Color System النظام اللوين Colors have a significant impact on people’s emotional state. Color can • Primary Colors • الألوان الأساسية trigger an emotion and evoke a brand association. • Accent Colors • ألوان ممزية • Usage Proportions • نسب الاستخدام • Approved Color Pairing • اقرتان اللون المعتمد

45 26 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Color System | Primary Colors | الألوان الأساسية The consistent use of color is vital to effective brand recognition. Use of the Pantone matching System is Highly recommended to Our brand should always be represented in one of the colors on this ensure color consistency across any and all touching Point. page, aside from specific recommendations within this guide. If Pantone color matching is not available or out of budget, please Do not use any other/unauthorized colors. take care to reach the hues Below precisely. We prefer a natural sustainable papers. Pantone Pantone Pantone Pantone Processe Black CP Cool Gray 10 CP Cool Gray 6 CP Cool Gray 1 CP 1C1C1B 878A8F B2B5B6 D7D8D6 HEX: HEX: HEX: HEX: 28 28 27 135 138 143 178 181 182 215 216 214 RGB: RGB: RGB: RGB: 0% 0% 0% 100% 20% 14% 12% 40% 12% 8% 9% 23% 5% 3% 5% 11% CMYK: CMYK: CMYK: CMYK: © 2021 SHAHEQA, All Right Reserved.

45 27 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Color System | Accent Colors | الألوان المميزة The consistent use of color is vital to effective brand recognition. Use of the Pantone matching System is Highly recommended to Our brand should always be represented in one of the colors on this ensure color consistency across any and all touching Point. page, aside from specific recommendations within this guide. if Pantone color matching is not available or out of budget, please Do not use any other/unauthorized colors. take care to reach the hues Below precisely. We prefer a natural sustainable papers. Pantone Pantone 7665 CP 7527 CP 5F3271 EBE7D7 HEX: HEX: 95 50 113 235 231 215 RGB: RGB: 74% 94% 25% 11% 7% 6% 15% 0% CMYK: CMYK: © 2021 SHAHEQA, All Right Reserved.

45 28 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Color System | Usage Proportions | نسب الاستخدام These rules can help you put a color scheme together easily. proportion is meant to give balance to the colors used in any space. Accent Colors each 10 % Main Color Accent Colors Main Color 35 % each 5 % 40 % Primary Color Primary Colors 15 % each 15 % Primary Colors Primary Color 20 % 20 % Light Mode Dark Mode © 2021 SHAHEQA, All Right Reserved.

45 29 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Color System | Approved Color Pairing | إقتران الألوان المعتمد Other Elements Color Background Color This table shows what colors are approved to combain the body text or other graphical elements on a colored background. The red shades are unautherised combinations. They have low contrast which make them not compatable with the brand, and are not allowed to be used together. © 2021 SHAHEQA, All Right Reserved.

45 30 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Color System | Approved Color Pairing | إقتران الألوان المعتمد 1. 2. 3. Here is an example on color arrangements: 1. 2. In this example the background purple can not be used as a solid. Adding multiplying effect over an image is 3. needed. © 2021 SHAHEQA, All Right Reserved.

45 31 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit 2.3 Typography System النظام اخلطي • Arabic & Latin Typeface • اخلط العريب واللاتيين • Type in Use • اكتب قيد الاستخدام • Master Style List • قائمة الأنماط الرئيسية Typography is the craft of endowing human language with a durable visual form. © 2021 SHAHEQA, All Right Reserved.

45 32 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Typography | Primary Typeface | الخط الأساسي Frutiger LT Arabic is our Main typeface that will be used in all writing communication. Frutiger LT Arabic Light - Roman - Bold We Are Expressive نحن معبرون، متحمسـون Motivated, And Proud. وفخورين. © 2021 SHAHEQA, All Right Reserved.

45 33 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Typography | Type in Use | طريقة الاستخدام Main Title Bold 2x (body Point) SECONDARY TITLE Bold Condensed Tracking (200) This text is an example of a text that can be replaced Roman in the same space. This text was generated from the English text generator. 2021 / Jun / 21 Light العنوان الرئيسي عنـــــوان فـــرعي Bold Condensed هذا النص هو مثال لنص يمكن أن يستبدل في نفس المساحة، لقد تم توليد هذا النص من مولد النص. العربي 2021 / Jun / 21 © 2021 SHAHEQA, All Right Reserved.

45 34 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Typography | Type in Use | طريقة الاستخدام When constructing layouts, these tips will help you build dynamic, interesting, and on brand compostions with typography. while these rules are proven and sound sometimes breaking them is the right call. Define Hierarchy With Size & Watch The Rag Stay Left or Right-Aligned Weight Contrast is the name of the agme when it comes to great When setting paragraphs, keep an eye on the right (ragged) Legibility and clarity are vitally important to great Design, play with font size to make emphises to important text edge. if the rag unintentionlly create a shape, consider typographical layouts, since people reading from left to right element. When in doubt, use higher weight between two text tweaking the language or resizng the container, also, try to or right to left, we should align our type accordingly. elements. prevent single word lines (orphans). Give things Space, if Needed Align X-Heights or Baselines Keep Line Length Reasonable whennever you place text next to each other, either align the it is for the user to get lost in long lines of text and short Negative space, or the space around elements is vitally baselines (the line that the bottom of lowercase x sits on) or ones are easily ignored. It is best to keep lines between 45 important. That begin said, if informational elements belong align the x-hights (the top of a lowercase x ). this helps align and 70 characters long, d…

45 35 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Typography | Master Style List | قائمة الأنماط الرئيسية When constructing layouts, these tips will help you build dynamic, interesting, and on brand compostions with typography. while these rules are proven and sound sometimes breaking them is the right call. CONTACT INFORMATION HEADLINES • Headlines should be short, clear, and • Phone number should always use space in 3-3-4 or 2-3-4 format ,do not use periods "hook" the user into reading More for example: • Use & instead of and • Use Title Case, not sentences case 050 123 1234 or 50 123 1234 • Don’t use 1:30PM or 1:30 • Use full name for days for example Sunday-Saturday PUNCTUATION • Use 24 hours formatting • Use consistent Punctuation. • dont use AM-PM • Don’t use space around the em-dash • Do not end bulleted or numbered list in FORMATTING periods, unless the list contains multiple • Cap the first words in a sentence sentences. • Do not hyphenate paragraph • Don’t put space after ”و“ in arabic © 2021 SHAHEQA, All Right Reserved.

45 37 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Iconography | Icons Overview | نظرة عامة We recommend the use of Material Sharp Icons because it based on the core material design principles and metrics. Which is simple, modern, friendly. Licensed under the Apache License, Version 2.0. MATERIAL SHARP ICONS Downlaod Icon And Grid Template. Icon Pack Icon Grid Template © 2021 SHAHEQA, All Right Reserved.

45 38 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit 2.5 Charts & Graphs الرسومات و التخطيط • Charts & Graphs Overview • نظرة عامة عىل المخططات والرسوم البيانية • Color harmony • تناغم الألوان © 2021 SHAHEQA, All Right Reserved.

45 39 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Chart & Graphs | Chart & Graphs Overview | نظرة عامة على المخططات These colors are choosen to add diversity in the diagrams, yet toned down to match the brand palette. Diagrams Outline Status Colors © 2021 SHAHEQA, All Right Reserved.

45 40 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Chart & Graphs | Chart & Graphs Overview | نظرة عامة عىل المخططات Here it shows the daigrams on dark backgrounds. Where theres a colored version and a one-colored version depending on the use. © 2021 SHAHEQA, All Right Reserved.

45 41 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit 2.6 Photography Style • Exterior Photo Style • نمط الصورة اخلارجية • Interior Photo Style • نمط الصورة الداخلية أسلوب التصوير • People & Lifestyle • الناس ونمط احلياة © 2021 SHAHEQA, All Right Reserved.

45 42 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Photography Style | Exterior Photo Style | نمط الصور الخارجي It’s important that tone of your photos incites the feeling you want your audience to associate with your brand. Tone edit: Nutural tone. Green less saturated. Shooting Principles: Sharp focus. Enhance building structure. No blur effects. Natural crisp lighting. © 2021 SHAHEQA, All Right Reserved.

45 43 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Photography Style | Interior Photo Style | نمط التصوير الداخلي It’s important the tone of your photo and color of the interior incites the feeling you want your audience to associate with your brand. In SHAHEQA, we depend on showcasing the brand and reflect it to the interior advertisement photos by applying the purple accent color and make a unique memerable feeling to costumers and the public. Editing the main focus piece of furniture to purple accent color. © 2021 SHAHEQA, All Right Reserved.

45 44 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Photography Style | People & Culture | الناس ونمط الحياة It’s important to capture the representives in there own culture uniform and reflect there own identity. Where a Middle-eastern wears “Thuob“ and a Westerner wears a formal suit. Create sharp, sophisticated and understated images that represent intelligent and reliable competence. © 2021 SHAHEQA, All Right Reserved.

45 45 SHAHEQA info@shaheqa.com Brand Manual Visual Toolkit Photography Style | People & Culture Do Nots الناس والثقافة Do not represent SHAHEQA people with poorly arab Always capture SHAHEQA people within a clean office representive outfit. environment, never capture SHAHEQA people outside of the office or within a cluttered environment. Always capture SHAHEQA people in an active state, employees must never look bored or disengaged. The photographic examples on this page are for conceptual and design reference only. The image rights belong to the corresponding sources or authors. © 2021 SHAHEQA, All Right Reserved.

88 46 SHAHEQA info@shaheqa.com Brand Manual Brand in Use استخدامات الهوية Brand in Use PAGE 48 Stationery PAGE 58 03 Prints uses PAGE 64 Environment PAGE 68 Digital uses PAGE 78 Merchandise © 2021 SHAHEQA, All Right Reserved.

88 47 SHAHEQA info@shaheqa.com Brand Manual Brand in Use 3.1 Stationery القرطاسية • Business Card • بطاقة العمل • Letter Head • الورق الرسمي • Folder • مجلد • Envelop • مغلف • ID Card • بطاقة التعريف © 2021 SHAHEQA, All Right Reserved.

88 48 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Business Card Structure | بناء كرت العمل 95mm Employee Name Employee Font: Frutiger LT Arabic | BOLD Postion 55mm Point Size : 8pt-9pt Font: Frutiger LT Arabic | Light Point Size : 5pt Employee Contact info Font: Frutiger LT Arabic | Light Point Size : 5pt Tracking: 120 © 2021 SHAHEQA, All Right Reserved.

88 49 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Business Card | كرت العمل General BC paper material : G.F Smith ColorPlan الاسم الأول الاسم الثاني name of paper :Real Gray + (Dublex) الاسم الوظيفي Weight: 300 GSM - 450 GSM +966 55 123 1234 +966 55 131 4563 example@shaheqa.com info@shaheqa.com Anas Ibn Malik Rd, Al Malqa, shaheqa.com Saudi Arabia, Riyadh 13521 BC Mangers الاسم الأول الاسم الثاني paper material : G.F Smith Gmund Urban الاسم الوظيفي name of paper : Architect Black Weight: 300 GSM - 450 GSM +966 55 123 1234 +966 55 131 4563 example@shaheqa.com info@shaheqa.com Anas Ibn Malik Rd, Al Malqa, shaheqa.com Saudi Arabia, Riyadh 13521 © 2021 SHAHEQA, All Right Reserved.

88 50 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Business Card | Print Technique | تقنية الطباعة General BC Letterpressing with Black الاسم الأول الاسم الثاني paper material : G.F Smith ColorPlan Foil الاسم الوظيفي name of paper :Real Gray + (Dublex) Weight: 300 GSM - 450 GSM Blind Debossing +966 55 123 1234 +966 55 131 4563 example@shaheqa.com info@shaheqa.com Anas Ibn Malik Rd, Al Malqa, shaheqa.com Saudi Arabia, Riyadh 13521 BC Mangers paper material : G.F Smith Gmund Urban Letterpressing with White name of paper : Architect Black Foil Weight: 300 GSM - 450 GSM © 2021 SHAHEQA, All Right Reserved.

88 51 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Letter Head A4 Structure | بناء الورق الرسمي Type Of Document Brand Mark Font: Frutiger LT Arabic | BOLD The receiver details Point Size : 15pt information Font: Frutiger LT Arabic | Roman Point Size : 8pt-9pt All imporant Information about Shaheqa The message and body text Font: Frutiger LT Arabic | Roman Information Point Size : 10pt -12pt Font: Frutiger LT Arabic | Roman Point Size : 8pt | Tracking 190pt-200pt Reserved for Shaheqa Need’s to be Reserved for the Content. placed in this column. Brand Wordmark Hight : 8mm Width: 11mm © 2021 SHAHEQA, All Right Reserved.

88 52 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Letter Head A4 | بناء الورق الرسمي General Purpose Paper paper material : G.F Smith ColorPlan name of paper :------------ Weight: 85 GSM - 135 GSM Invoice paper material : G.F Smith ColorPlan name of paper : Real Gray Weight: 135 GSM Quotation paper material : G.F Smith ColorPlan Name of paper: Vanilla Smooth Weight: 135 GSM © 2021 SHAHEQA, All Right Reserved.

88 53 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Envelop C4 Structure | بناء الظروف Brand Icon Brand English wordmark All imporant Information about Shaheqa Font: Frutiger LT Arabic | Roman Point Size : 8pt | Tracking 190pt-200pt Brand Wordmark © 2021 SHAHEQA, All Right Reserved.

88 54 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Envelop C4 | الظروف Envelop paper material : G.F Smith ColorPlan name of paper : Real Gray Weight: 135 GSM info@shaheqa.com +966 123 1234 +966 123 1234 Anas Ibn Malik Rd, Al Malqa, Saudi Arabia, Riyadh 13521 shaheqa.com © 2021 SHAHEQA, All Right Reserved.

88 55 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Envelop DL Structure | بناء الظروف Brand Mark All imporant Information about Shaheqa Font: Frutiger LT Arabic | Roman Point Size : 8pt | Tracking 190pt-200pt © 2021 SHAHEQA, All Right Reserved.

88 56 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Stationery | Envelop DL Structure | الظروف Anas Ibn Malik Rd, Al Malqa, info@shaheqa.com Saudi Arabia, Riyadh 13521 +966 123 1234 shaheqa.com +966 123 1234 Envelop paper material : G.F Smith ColorPlan name of paper : Ebony Weight: 135 GSM © 2021 SHAHEQA, All Right Reserved.

88 59 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Printables | Book Cover Structure | غلاف الكتيب Main Grid with 4 Colume Grid. Margin Vertical Gutter 40px * 40px 8px Logo Big heading Sub heading Footer with address information Logo © 2021 SHAHEQA, All Right Reserved.

88 60 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Printables | Posters Structure | طريقة بناء البوسترات Content Logo Image Image or Illustration Big heading Logo © 2021 SHAHEQA, All Right Reserved.

88 62 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Printables | Posters Structure | طريقة بناء البوسترات Full Image, interact Content graphic element if possiable. Full Image Big heading Logo Logo © 2021 SHAHEQA, All Right Reserved.

88 67 SHAHEQA info@shaheqa.com Brand Manual Brand in Usei Environment | Wayfinding Signage | لوحة إرشادية SECOND SECOND FLOOR FLOOR 4m THIRD THIRD FLOOR FLOOR P FOURTH FOURTH FLOOR FLOOR © 2021 SHAHEQA, All Right Reserved.

88 68 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Environment | Wayfinding Signage Black Mate Metal White Acrylic With LED The light changes from yellow/ white to purple lighting. Border Black Metal or Acrylic Acrylic Laser Cut Symbols © 2021 SHAHEQA, All Right Reserved.

88 69 SHAHEQA info@shaheqa.com Brand Manual Brand in Use 3.4 Digital Uses الاستخدامات الرقمية • PowerPoint Template • Website Interface • Social Media • Email Signature © 2021 SHAHEQA, All Right Reserved.

88 70 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | PowerPoint Template Structure 4 Colume Grid Margin Vertical Gutter Center Vertical Gutter with the 20px gutter spacing. 73px * 73px 21px 64px Main Header H0: 110px Sub Header H1: 55px Paragraph P1: 24px Fixed Margin P2: 18px © 2021 SHAHEQA, All Right Reserved.

88 71 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | PowerPoint Template MAIN HEADER 0 SUB HEADER Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum- my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus- cipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril 01 TITLE HERE delenit augue duis dolore te feugait nulla facilisi. - Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonum- CHAPTER NAME - Lorem ipsum dolor sit amet my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus- - Lorem ipsum dolor sit amet cipit lobortis nisl ut aliquip ex ea commodo consequat. - Lorem ipsum dolor sit amet PRESENTATION DISCRIPTION Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum- my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. HERE. Ut wisi enim ad SUBSECTION TITLE 00 PRESENTATION TITLE SUBSECTION TITLE 00 PRESENTATION TITLE SUNDAY, 19th DECEMBER 2021 EMAIL@SHAHEQA.COM MAIN HEADER 0 SUB HEADER SUB HEADER SUB HEADER Lorem ipsum dolor sit amet, cons Lorem ipsum dolor…

88 73 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | Website User Interface Our Upcoming Propeties Blog Properties Us عربيAboutUs Contact Artistic Vision Sustainable Living Project 2 Project 2 Project 3 Riyadh 2022/8 JEDDAH 2022/8 Al BAHA 2022/8 We are transforming building to inspire beautiful, sustainable architecture that will impact our communities for generations to come. Contact Us Home Page Name Our headquarters is located in Riyadh, Jeddah, and Al Khobar, We are Happy to Email help you any time. Subject Description SUBMIT Project Name 1 5 Creating By blending artistry, technology, and unequaled service, we’re ushering in a new era of architectural experience and solution-based design. A Legacy That last And To be Brand that cherishes its community with its unique architecture and put Saudi Arabia as a home for unique architecture and sustainability. Connect With Us Corporate Headquarters Sitemap King Abdullah Branch Rd, Properties Instagram Al Quds, Riyadh 13214, Saudi Arabia About Us Twitter T (966) 9002 9922 Get in Touch Linkedin info@shaheqa.com Blog Blog / News Copyright 2021 Shaheqa, Inc. All rights reserved. Terms and Condition | Policy © 2021 SHAHEQA, All Right Reserved. This Minimalist This is an Example for the Summery of the Blog that can be replaced when real text is Available and this text is just placeholder Prefab Homes maximize Living ext that used just to fell this part of the Design Read More DESIGN / LIVING 2021 / 5/ 17 10 MIN

88 74 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | Website Google Ad Leader Board Ad. 728px * 90px عنوان فرعي جملة قصيرة هنا SUB HEADER Main Header © 2021 SHAHEQA, All Right Reserved.

88 75 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | Social Media When constructing layouts, these tips will help you build dynamic, interesting, and on brand compostions with typography and other elements. While these rules are proven and sound sometimes breaking them is the right call. INSTAGRAM PROFILE PICTURE GRID LAYOUT 1080px * 1080px 400px * 400px "عندما، نبني دعونا نبني إلى الأبد“. جــملة قــصيرة جــملة قــصيرة هــنا هــنا لوريم ايبسوم دولار سيت أميت لوريم ايبسوم دولار سيت أميت لوريم ايبسوم دولار سيت أميت أدايبا يسكينج أليايت,سيت دو أيوسمود أدايبا يسكينج أليايت,سيت دو أيوسمود أدايبا يسكينج أليايت,سيت دو أوس أكايدي ديونتيوت لابوري ات دولار ماجنا أليكيوا أكايدي ديونتيوت لابوري ات دولار ماجنا أليكيوا أكايدي ديونتيوت لابوري ات دولار © 2021 SHAHEQA, All Right Reserved.

88 76 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | Social Media When constructing layouts, these tips will help you build dynamic, interesting, and on brand compostions with typography and other elements. While these rules are proven and sound sometimes breaking them is the right call. TWITTER HEADER 1500px * 500px جملة. تحفيزية TWITTER PROFILE PICTURE 400px * 400px Post "عندما، نبني دعونا نبني إلى الأبد“. جــملة قــصيرة 1920px * 1080px هــنا 1080px * 1080px لوريم ايبسوم دولار سيت أميت أدايبا يسكينج أليايت,سيت دو أوس أكايدي ديونتيوت لابوري ات دولار © 2021 SHAHEQA, All Right Reserved.

88 77 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | Social Media When constructing layouts, these tips will help you build dynamic, interesting, and on brand compostions with typography and other elements. While these rules are proven and sound sometimes breaking them is the right call. LINKEDIN HEADER 1500px * 500px PROFILE PICTURE جملة. تحفيزيةLINKEDIN 400px * 400px Post جــملة قــصيرة 1920px * 1080px هــنا لوريم ايبسوم دولار سيت أميت أدايبا يسكينج أليايت,سيت دو أيوسمود أكايدي ديونتيوت لابوري ات دولار ماجنا أليكيوا لوريم ايبسوم دولار سيت أميت أدايبا يسكينج أليايت,سيت دو أوس أكايدي ديونتيوت لابوري ات دولار © 2021 SHAHEQA, All Right Reserved.

88 78 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Digital Uses | Email Signature Employee / Employer Info Ahmed Mohammad Full Name Chiefالتنفيذي الرئيس | Executiv Officer Postion Tel: +966 011 123 4567 Ext: 123 Contact Info Email : ahmed@shaheqa.com SHAHEQA Info www.shaheqa.com info@shaheqa.com Website Email Campaign Banner Disclaimer: This e-mail contains information that belongs to Shaheqa Real Estate Development. It's exclusively for the correspondent, and it might include private, sensitive, or privileged information. It is completely forbidden to review, re-transmit, disseminate, publish, or otherwise utilize this material by anyone other than the intended receiver. If you believe you have received this message by mistake, please contact the sender or email info@shaheqa.com, and remove and destroy the content from any saved format/computer. © 2021 SHAHEQA, All Right Reserved.

88 86 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Merchandise | Horading الرقم الموحد أميــــــــال 9000221345 مجـــمع سكنــــي القيمة المضافة للمشروع amayal "عندما، نبني 01 04 حديقة داخلية حديقة داخلية دعونا نبني إلى الأبد“. 02 05 مجمع سكني مغلق مجمع سكني مغلق 03 06 our Website شقق رحبةVisit شقق رحبة info@shaheqa.com shaheqa.com for more info about the project الرقم الموحد أميــــــــال مجـــمع سكنــــي 9000221345 القيمة المضافة للمشروع amayal شاشة عرض للمشروع 01 04 حديقة داخلية حديقة داخلية 02 05 مجمع سكني مغلق مجمع سكني مغلق 03 06 Visit our Website شقق رحبة شقق رحبة info@shaheqa.com shaheqa.com for more info about the project © 2021 SHAHEQA, All Right Reserved.

88 87 SHAHEQA info@shaheqa.com Brand Manual Brand in Use Merchandise | Project Sign | لوحة المشروع اسم المشروع المالكOwner المطورDeleverpol المصممDesigner الاستشاريConsultant المقاولContractor Visit our Website for more info about the project © 2021 SHAHEQA, All Right Reserved.