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TEBT BRAND GUIDELINE © TEBT Brand Guideline Version 1.0 | March, 2020
contents Co-Branding 5.0 Typography Brand mark 3.0 1.0 Gift Items 7.0 43 Owner - Digital Arabic typeface Structure 19 04 Bag 58 44 Owner - Rollup latin typeface Decoding 20 05 Notebook-pen-flash 59 45 Owner - Smartphone apps System Defult Typeface Brand Mark 21 06 Card holder 60 46 Dont’s Dont’s Primary Brand Mark 22 07 Mug 61 Literature Colour Hierarchy Clear Space 23 08 T-shirt 62 AHAD in Caps Dont’s 24 09 Variations 10 TEBT App Color palette 6.0 2.0 Visual System 4.0 TEBT App Icon Primary Color 48 12 Master visual 26 TEBT App Specification 49 13 Secondary visual 27 TEBT App | Website Secondary Colors 54 14 Patterns 28 TEBT App | App Store Color Balance 55 15 Iconography 30 TEBT App | Google Ply Colors Tints 56 16 Infographic 32 Do’s and Dont’s 17 Interconnected elements 34 Feature & Basic charts 35 Illustration style 41 © TEBT Brand Guideline Version 1.0 | March, 2020 2 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark Structure Decoding Brand Mark Primary Brand Mark Clear Space Dont’s Variations 1.0 © TEBT Brand Guideline Version 1.0 | March, 2020 3 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark | Structure Structure brings restraint, order, rhythm, and comfort to a mark. Put care, time, and effort into the exactness of your drawing. There is beauty in the perfection of craft. It also establishes your playing field, making variation more noticeable. © TEBT Brand Guideline Version 1.0 | March, 2020 4 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark | Decoding TEBT brand mark represents the integrated interconnection of TEBT offer, showing the linked passage of information between our team and our partners. It also represents the unlimited opportunities to grow and unfold into new grounds and opportunities; constantly building new systems, new services and new frontiers. © TEBT Brand Guideline Version 1.0 | March, 2020 5 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark TEBT brand mark is one of the key components of its visual identity system. The correct usage of the brand mark plays an important role in the consistency and clarity of communication of the brand. © TEBT Brand Guideline Version 1.0 | March, 2020 6 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark | Primary Brand Mark TEBT brand mark consists of the Stratanet Symbol and an Arabic and Latin word mark. The relative sizes and positions of the elements within the brand mark are fixed. The brand mark should only be reproduced from the master artworks and should not be redrawn or altered in any way. © TEBT Brand Guideline Version 1.0 | March, 2020 7 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark | Clear Space To ensure prominence and legibility, the brand mark is always surrounded by an area of clear space. Nothing should ever encroach into this area. The construction of the clear space is based on the width of the leftmost shape. Ideally more clear space should be given when available. © TEBT Brand Guideline Version 1.0 | March, 2020 8 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark | Dont’s The way that you use the logo afects the impact of your communications and our brand image. We are still a young brand, and it is important to us that our Do not Stretch or Do not Recolor the Do not Scan oe allow poor quality Skew The Brand Mark Brand Mark reproduction of the brand mark logo is always used correctly. Please Don’t .. Please be mindful of these common errors when using the different logo versions. Do not Use Transparency with Do not Resize Do not Add glow or the full color logo or Move other effects Do not destroy the relationship of the Do not Rotate the Do not Add emblem and word mark Brand Mark drop shadows © TEBT Brand Guideline Version 1.0 | March, 2020 9 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Brand Mark | Variations The color TEBT brandmark must always appear on a white background. A grayscale version has been created for applications that are not produced in full color but that will display black and white imagery. Applications of this nature could be duotone or even newspaper jobs. © TEBT Brand Guideline Version 1.0 | March, 2020 10 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors Primary Color Specification Secondary Colors Color Balance Colors Tints Do’s and Dont’s 2.0 © TEBT Brand Guideline Version 1.0 | March, 2020 11 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors | Primary Color P 5-112 C P 8-104 C © TEBT Brand Guideline Version 1.0 | March, 2020 12 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors | Specification P 8-104 C P 5-112 C © TEBT Brand Guideline Version 1.0 | March, 2020 13 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors | Secondary Colors P 7-145 C P 11-23 C P 8-34 C © TEBT Brand Guideline Version 1.0 | March, 2020 14 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors | Color Balance The colour balance across all communications is important in order to maintain a consistent visual image. This chart shows the proportion 40% 20% 20% 20% in which the Colours should be combined. © TEBT Brand Guideline Version 1.0 | March, 2020 15 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors | Tints P 8-104 C P 5-112 C P 7-145 C P 11-23 C P 8-34 C © TEBT Brand Guideline Version 1.0 | March, 2020 16 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Corporate Colors | Do’s and Dont’s © TEBT Brand Guideline Version 1.0 | March, 2020 17 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography Arabic typeface latin typeface System Defult Typeface Dont’s Literature Colour Hierarchy TEBT in Caps 3.0 © TEBT Brand Guideline Version 1.0 | March, 2020 18 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography | Arabic typeface Typography is a powerful tool in the TEBT visual identity. It helps create أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ recognition of the brand and plays a significant role in delivering the tone of ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ DIN Next LT W23 our communications. Light DIN Next LT W23 The TEBT typeface is DIN Next LT W23 أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ This family has been chosen as it is a modern, legible font that has both Latin DIN Next LT W23 ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ and Arabic versions. Regular The Arabic should only be used in the Light, Regular, Mudiam and Bold weight. أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ DIN Next LT W23 ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ Medium أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ DIN Next LT W23 ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ Bold © TEBT Brand Guideline Version 1.0 | March, 2020 19 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography | Latin typeface Typography is a powerful tool in the TEBT visual identity. It ABCDEFGHIJKLMNOPQRSTUVWXYZ helps create recognition of the brand and plays a significant abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT W23 role in delivering the tone of our Light communications. DIN Next LT W23 ABCDEFGHIJKLMNOPQRSTUVWXYZ The TEBT typeface is DIN Next LT W23 This family has been chosen abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT W23 as it is a modern, legible font Regular that has both Latin and Arabic versions. ABCDEFGHIJKLMNOPQRSTUVWXYZ The Arabic should only be used in the Light, Regular, Mudiam and abcdefghijklmnopqrstuvwxyz1234567890 DIN Next LT W23 Bold weight. Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Next LT W23 abcdefghijklmnopqrstuvwxyz1234567890 Bold © TEBT Brand Guideline Version 1.0 | March, 2020 20 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography | System Defult Typeface Typography is a powerful tool in the TEBT visual identity. It helps create recognition of the أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ brand and plays a significant Microsoft Sans Serif role in delivering the tone of our ف ق ك ل م ن هـ و لا ي ٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ Arabic communications. ABCDEFGHIJKLMNOPQRSTUVWXYZ Microsoft Sans Serif abcdefghijklmnopqrstuvwxyz1234567890 English © TEBT Brand Guideline Version 1.0 | March, 2020 21 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography | Dont’s 1. Do not use light for headlines 2. Avoid excessively wide spacing 3. Avoid excessively narrow spacing 4. Never add a stroke around a type 5. Never apply a drop shadow 6. Never distort type © TEBT Brand Guideline Version 1.0 | March, 2020 22 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography | Literature Colour Hierarchy Using many colours can be distracting. The hierarchies shown A4 page to the left are a visual aid when deciding what colours to use for literature. Pantone Pantone Main Headline DIN Next LT W23 Arabic / Medium 45 pt Sub line DIN Next LT W23 Arabic/ Medium 27 pt Footer DIN Next LT W23 Arabic/ Medium 13 pt © TEBT Brand Guideline Version 1.0 | March, 2020 23 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Typography | TEBT IN CAPS | Do’s and Don’ts TEBT’s Brand name should always be written in capital letters. © TEBT Brand Guideline Version 1.0 | March, 2020 24 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System Master visual Secondary visual Patterns Iconography Infographic Interconnected elements Feature & Basic charts Do’s and Dont’s Illustration style 4.0 © TEBT Brand Guideline Version 1.0 | March, 2020 25 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Master Visual The graphic devices are the key elements that build recognition of TEBT brand. The main graphic device is the «Emblem» Going with the emblem is our choice to further imprint the new logo recognition in minds in an indirect way. The system visualize the continuous unity and stability of TEBT. The colors provide harmony and enhance the primary color of TEBT which is, blue and not overpower it. © TEBT Brand Guideline Version 1.0 | March, 2020 26 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Secondary Visual The graphic devices are the key elements that build recognition of TEBT brand. The main graphic device is the «Emblem» Going with the emblem is our choice to further imprint the new logo recognition in minds in an indirect way. The system visualize the continuous unity and stability of TEBT. The colors provide harmony and enhance the primary color of TEBT which is, blue and not overpower it. © TEBT Brand Guideline Version 1.0 | March, 2020 27 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Patterns A pattern, apart from the term’s use to mean “Template”, and is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. Stroke thickness A0 = 2.0 pt A1 = 1.5 pt A2 = 1.0 pt A3 = 0.7 pt A4 = 0.5 pt A5 = 0.25 pt © TEBT Brand Guideline Version 1.0 | March, 2020 28 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Secondary Patterns A pattern, apart from the term’s use to mean “Template”, and is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. Stroke thickness A0 = 2.0 pt A1 = 1.5 pt A2 = 1.0 pt A3 = 0.7 pt A4 = 0.5 pt A5 = 0.25 pt © TEBT Brand Guideline Version 1.0 | March, 2020 29 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Iconography | Main Icons © TEBT Brand Guideline Version 1.0 | March, 2020 30 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Iconography | Main Icons © TEBT Brand Guideline Version 1.0 | March, 2020 31 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | color usage Use color strategically to communicate information through charts and graphics. In general, minimize the overall number of colors used. When multiple colors used, make sure there is contrast between them. Follow the guidance when choosing color combinations. Make sure there is clear space around the infographics for extreme impact. Avoid complex layouts and clutter. © TEBT Brand Guideline Version 1.0 | March, 2020 32 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | color balance 40% 20% 20% 20% © TEBT Brand Guideline Version 1.0 | March, 2020 33 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Interconnected elements © TEBT Brand Guideline Version 1.0 | March, 2020 34 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Feature charts Use this if the overall composition is basic and you want the main focus on the chart information and data. NOTE: Examples are shown for illustrative purposes only. © TEBT Brand Guideline Version 1.0 | March, 2020 35 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Basic charts Pie charts use of color communicate different quantities. Bar charts is a way to make comparisons. NOTE: Examples are shown for illustrative purposes only. © TEBT Brand Guideline Version 1.0 | March, 2020 36 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Basic charts Bar charts is a way to make comparisons. NOTE: Examples are shown for illustrative purposes only. © TEBT Brand Guideline Version 1.0 | March, 2020 37 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Basic charts Line charts if used highlight the information that you want to stand out. NOTE: Examples are shown for illustrative purposes only. © TEBT Brand Guideline Version 1.0 | March, 2020 38 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Basic Numbers | Latin Use large numbers to show the importance of the number and make it the focal point without compromising the composition. NOTE: Examples are shown for illustrative purposes only. © TEBT Brand Guideline Version 1.0 | March, 2020 39 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Basic Numbers | Arabic Use large numbers to show the importance of the number and make it the focal point without compromising the composition. NOTE: Examples are shown for illustrative purposes only. © TEBT Brand Guideline Version 1.0 | March, 2020 40 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Visual System | Infographic | Illustration style © TEBT Brand Guideline Version 1.0 | March, 2020 41 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Co-Branding Cobranding | Positioning | Sizing Owner - Digital Owner - Rollup Owner - Smartphone apps Dont’s 5.0 © TEBT Brand Guideline Version 1.0 | March, 2020 42 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Digital © TEBT Brand Guideline Version 1.0 | March, 2020 43 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Rollup © TEBT Brand Guideline Version 1.0 | March, 2020 44 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Cobranding | Positioning | Sizing Owner - Smartphone Apps © TEBT Brand Guideline Version 1.0 | March, 2020 45 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Cobranding Owner - Dont’s © TEBT Brand Guideline Version 1.0 | March, 2020 46 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App TEBT App Icon TEBT App TEBT App | Website TEBT App | App Store TEBT App | Google Ply 6.0 © TEBT Brand Guideline Version 1.0 | March, 2020 47 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App Icon © TEBT Brand Guideline Version 1.0 | March, 2020 48 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App © TEBT Brand Guideline Version 1.0 | March, 2020 49 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App © TEBT Brand Guideline Version 1.0 | March, 2020 50 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App © TEBT Brand Guideline Version 1.0 | March, 2020 51 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App © TEBT Brand Guideline Version 1.0 | March, 2020 52 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App © TEBT Brand Guideline Version 1.0 | March, 2020 53 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App | website © TEBT Brand Guideline Version 1.0 | March, 2020 54 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App I App Store © TEBT Brand Guideline Version 1.0 | March, 2020 55 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
TEBT App | Google Ply © TEBT Brand Guideline Version 1.0 | March, 2020 56 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Gift Items Bag Notebook Pen Flash Card holder Mug T-shirt 7.0 © TEBT Brand Guideline Version 1.0 | March, 2020 57 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Gift Items | Bag © TEBT Brand Guideline Version 1.0 | March, 2020 58 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Gift Items | Notebook | Pen | Flash © TEBT Brand Guideline Version 1.0 | March, 2020 59 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Gift Items | Card Holder © TEBT Brand Guideline Version 1.0 | March, 2020 60 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Gift Items | Mug © TEBT Brand Guideline Version 1.0 | March, 2020 61 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
Gift Items | T-shirt © TEBT Brand Guideline Version 1.0 | March, 2020 62 Images used within these guidelines are not owned by TEBT, and therefore cannot be used for any communications.
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