Thakher Makkah — Thakher Makkah

Guideline pages

CONTENTS Thakher Makkah Brand Guidelines Book 1st Edition – 2018 Thakher Makkah, Brand Identity Guidelines 1

CONTENTS LOGO CORPORATE STATIONERY 1.1 Symbol 5.1 A4 Letterhead 1.2 Logotype 5.2 Business card 1.3 Structure and proportions 5.3 DL envelope 1.4 Minimum clear space 5.4 A4/A3 envelope 1.5 Minimum size 5.5 Folder 1.6 Logo misuse 1.7 Thakher Development Logos PRINT, ELECTRONIC & ONLINE CHANNELS 6.1 PowerPoint presentation COLOR 6.2 Email signature 2.1 Color palette 2.2 Complementary colors & shades BRAND MATERIALS 2.3 Logo color variations 7.1 Employment Contract folder 2.4 Logo on backgrounds 7.2 A4/A5 Notepad 2.5 Logo color misuse 7.3 Internal Use Items 7.4 CD Jacket & Cover TYPOGRAPHY 7.5 Employee ID & Parking pass 3.1 Arabic typeface 7.6 Street Signage 3.2 Latin typeface 7.7 Transportation Branding 7.8 Newsletter 7.9 The catalogue VISUAL ELEMENTS 7.10 Paper Bag 4.1 Structure 7.11 Event box 4.2 Pattern 7.12 Uniform Thakher Makkah, Brand Identity Guidelines 2

BUILDING OUR BRAND You can recognise a good friend by the words he uses, by the tone of his voice, by the way he behaves and the way he reacts. Brands want to become close to people. They want to be recognised immediately, they want to be loved and they want to be a trusted guide for everyone. That’s the reason why we have to give a brand a name, a tone of voice, an image and a way of behaving that belongs to it. In this initial brand toolkit we do exactly that. This book is to tell everyone what our brand looks like. What the name of our brand is, how the brand behaves and how it’s dressed up. Thakher Makkah, Brand Identity Guidelines 3

VISION To contribute towards the sustainable development and growth of the Holy city of Makkah and become the Holy city’s preffered destination. MISSION We are committed to offering a lifestyle characterized by relaxation and comfort through the provision of integrated elements based on innovation, experience and exclusive services, in addition to a philosophy that is value-centric, and aims to deliver investors and clients satisfaction. Thakher Makkah, Brand Identity Guidelines 4

CORE VALUES Integrity: To be proud of what is just, honest and built on knowledge and trust. Innovation & Change: Encouraging innovation, adaptability to change and the readiness to stand risks. Commitment & Determination: Perseverance towards the achievement of goals, especially in the face of obstacles. Skills: Passion for knowledge and self-development, owning the skills required to accomplish our tasks. Excellence: The relentless pursuit of quality in all our work. Thakher Makkah, Brand Identity Guidelines 5

1.0 LOGO The logo is our fundamental element of recognition. Often the first point of visual impact in many touchpoints. After extensive design studies and reviews, we have come to a perfect refined shape in letters, spacing and forms within the logo. Achieving the ultimate balance, our new mark is optically and geometrically improved. After completion of the strategy process, we defined a new positioning and promise of Thakher Makkah, which will set the future course of the company. This promise is “Thakher Makkah delivers a new lifestyle experience characterized by relaxation and comfort, through integrated components based on innovation, quality and superior services for the ultimate satisfaction for both investors and clients.” Thakher Makkah, Brand Identity Guidelines 6

Designed to be implemented across a broad range of media, our logo works best in 1.1 SYMBOL color against white or light colored backgrounds. The full color version of Thakher Logo Makkah logo is the preferred version and should be used wherever possible. Thakher Makkah Symbol Thakher Makkah, Brand Identity Guidelines 7

In exceptional circumstances or in those situations where good quality reproduction 1.2 LOGOTYPE cannot be guaranteed or where specialist finishing techniques are employed, a single Logo color version of the logo may be used. The purple color’s rectangular element can be used alongside the main logo as reverse in situations where it is important to highlight the company’s heritage and prestige. Full color Master logo Single color logo Reverse logo (For use on (For use in those (For use on dark photographic and light instances in which full photographic and dark colored backgrounds) color printing is not colored backgrounds available or where poor where full color printing print quality may affect is not available) the integrity of the logo) Thakher Makkah, Brand Identity Guidelines 8

Thakher Makkah logo should always be surrounded by an area of clear space known as 1.3 STRUCTURE AND an ‘area of isolation’ to ensure no text, images or graphic elements overpower it. The Logo PROPORTIONS area of isolation is calculated using a ‘T’ value, ‘T’ being equal to the distance between the logo and the other elements. T T TTT TTT ‘T’ is equal to the distance between the Logo and typography, image, sub brand logo etc. Thakher Makkah, Brand Identity Guidelines 9

The minimum area of isolation specified is equal to 1 ‘T’ all around Thakher Makkah MINIMUM CLEAR 1.4 logo as demonstrated below. This is a minimum specification and should be increased SPACE Logo wherever possible. T T T T T T ‘T’ is equal to the distance between the Logo and typography, image, sub brand logo, page edge etc. T T T Thakher Makkah, Brand Identity Guidelines 10

A minimum size at which Thakher Makkah logo may be reproduced has been MINIMUM SIZE 1.5 determined to ensure the logo retains its integrity and legibility at small sizes. The Logo minimum size for reproducing the logo in digital 150pxl and print 2.5cm has been specified at as height demonstrated below. This is a minimum specification and should be increased wherever possible. Minimum size Print (cm) Web (pxl) 2.5cm 150pxl Thakher Makkah, Brand Identity Guidelines 11

The examples below demonstrate the more common mistakes made when LOGO MISUSE 1.6 implementing Thakher Makkah logo and should be avoided at all cost. Before Logo considering the design of any application of using Thakher Makkah identity elements, please ensure that you have fully consulted the guidelines. X X X Do not add effects to Do not change the size Do not typeset any the logo. relationships or spacing element of the logo in Thakher in the logo. a different font. Makkah X X X Do not remove the Do not skew or distort name in English from the logo. the logo. Do not change the orientation of the logo. Thakher Makkah, Brand Identity Guidelines 12

1.7 THAKHER DEVELOPMENT LOGOS Logo Thakher Makkah, Brand Identity Guidelines 13

COLOR 2.0 Fresh, bright and bold, our primary color palette. Thakher Makkah Purple and Thakher Makkah Grey have been specifically selected to reflect our pioneering attitude and the originality associated with Thakher Makkah. To ensure creative flexibility, Thakher Makkah Complementary colors & shades may be used as tints increments to create visual interest and to help structure informational hierarchies. Thakher Makkah, Brand Identity Guidelines 14

Our color palettes capture both our capabilities and our commitment to the customers COLOR PALETTE 2.1 needs. Purple and Grey comprise the primary color palette. Purple represents royalty, Color nobility, luxury, power, and ambition. And the Grey represents attributes such as neutral, balanced, sophisticated and timeless. Primary colors Thakher Thakher Makkah Makkah Purple Grey C 0 M 0 Y 0 B 60 C 80 M 97 Y 26 B 13 R 128 G130 B133 R 83 G45 B109 PANTONE 269C PANTONE Medium Purple U Thakher Makkah, Brand Identity Guidelines 15

The complementary colors & shades communicate the vibrancy of the spectrum of COMPLEMENTARY 2.2 human expression. These complementary colors & shades can be used in all consumer COLORS & SHADES Color and business communication media and at the corporate level. But will always be used as a background in combination with one of the grids. Shade Color Tint Shade Color Tint Medium Purple Dark Blue Grass Green Purple Thakher Makkah, Brand Identity Guidelines 16

Thakher Makkah logo is our primary signature. It is represented foremost in Thakher LOGO COLOR 2.3 Makkah Purple & Grey. In certain cases where contrast needs the logo to be VARIATIONS Color represented on dark background, we can use white for the logo color. The black version of the logo is reserved for black & white applications only. The black logo shall not be used as a substitute for the Purple & Grey Thakher Makkah logo. One color Greyscale Logo negative Thakher Makkah, Brand Identity Guidelines 17

In order to guarantee that Thakher Makkah logo can be reproduced in Thakher Makkah LOGO ON 2.4 Purple & Grey, we prefer to place the logo on white or light backgrounds. If contrast BACKGROUNDS Color requires, the logo can also be reversed out, or reproduced in white on Thakher Makkah Purple or Grey background. Never place the logo on busy backgrounds. On image background On solid background Thakher Makkah, Brand Identity Guidelines 18

Our logo & colors are our primary signature. It is one of the most important, if not THE LOGO COLOR MISUSE 2.5 most important element when it comes to Thakher Makkah brand recognition. Color It is for that reason that we must control its correct representation in all media, and must make absolutely sure that our logo & colors are not reproduced wrongly in any way. X X X Do not use any colors not Do not place the Full color logo Do not use the logo as a window specified in the Book. on a dark colored background. for imagery. Thakher Makkah, Brand Identity Guidelines 19

TYPOGRAPHY 3.0 Typography is an important brand element which helps create brand recognition and helps keep a unified tone across all brand applications. Thakher Makkah has it’s own Arabic & English typefaces created to complement the rest of the brand elements and they exist in three weights : • Light • Regular • Bold Thakher Makkah, Brand Identity Guidelines 20

Our main typeface is Cocon Next which we have chosen for its rounded styling which ARABIC TYPEFACE 3.1 reinforces our identity. Our wordmark uses a hand-crafted version of the Cocon Next Typography typeface to optimise certain key letters, which makes it ownable. Headline typeface is Cocon Next. Compatible with Latin writing. Cocon® Next Arabic أ ب ج١٢٣ أب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي Light }{)(*&^%£@١٢٣٤٥٦٧٨٩ أ ب ج١٢٣ أب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي Regular }{)(*&^%£@١٢٣٤٥٦٧٨٩ أ ب ج١٢٣ أب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي Bold }{)(*&^%£@١٢٣٤٥٦٧٨٩ Thakher Makkah, Brand Identity Guidelines 21

Our main typeface is Cocon Next which we have chosen for its rounded styling which LATIN TYPEFACE 3.2 reinforces our identity. Our wordmark uses a hand-crafted version of the Cocon Next Typography typeface to optimise certain key letters, which makes it ownable. Headline typeface is Cocon Next. Compatible with Arabic writing. Cocon® Next abc123 ABCDEFGHIJKLMNOPQRSTUVWXYZ Light abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){} abc123 ABCDEFGHIJKLMNOPQRSTUVWXYZ Regular abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){} abc123 ABCDEFGHIJKLMNOPQRSTUVWXYZ Bold abcdefghijklmnopqrstuvwxyz 1234567890!@£%^&*(){} Thakher Makkah, Brand Identity Guidelines 22

4.0 VISUAL ELEMENTS Our design components, our logo, colors, typography and graphics have been carefully crafted to bring Thakher Makkah brand to life. The schematic applications on the following pages from stationery to brochures, from advertising to way-finding demonstrate the effectiveness of these components in action. Thakher Makkah, Brand Identity Guidelines 23

The elements and blocks within the graphic system can be used in one way. We have STRUCTURE 4.1 given those 360o directions names to make them better understood and guarantee that Visual they will manifest themselves in Thakher Makkah culture of delivering excellence. The Elements structure was inspired by Thakher Makkah logo’s roots that were transformed to a tailor made arabesque scheme. This pattern leads to an islamic connotation and heritage. Heritage Pattern 90 ̊ 90 ̊ 90 ̊ The pattern combines the past (arabesque scheme) and the future (the treatment of the pattern and its design) 90 ̊ 90 ̊ 90 ̊ Thakher Makkah, Brand Identity Guidelines 24

Thakher Makkah Pattern is a fundamental expression of our new positioning. It PATTERN 4.2 symbolizes Thakher Makkah entering a new age, with the promise of making new Visual creation. We offer only one way of using the pattern, which is a single version as 50% Elements opacity Thakher Makkah Prime Purple color. Single Version 50% Opacity Thakher Makkah, Brand Identity Guidelines 25

5.0 CORPORATE STATIONERY Corporate stationery projects your company’s positive image. The main purpose of business stationery is to depict the company in a highly professional manner. Well-designed corporate stationery tells current and prospective clients that the business is legitimate and professional. Details are extremely important when it comes to your business image. Your corporate image isn’t just defined by your personal appearance; your corporate image is also defined by your marketing methods. It’s important to make absolutely sure that all these marketing methods look polished and professional too, and that you are projecting a corporate image that shows your potential clients or customers that you’re worthy of their trust and ultimately their business. Thakher Makkah, Brand Identity Guidelines 26

There is only one A4 letterhead template which has 50% opacity pattern on the right 5.1 A4 LETTERHEAD side. The letterhead’s application is shown below. Stationery Thakher Development Co. Riyadh Office Makkah Office P.O.Box 341707, Riyadh 11333, Saudi Arabia P.O.Box 7999, Makkah 21955, Saudi Arabia T: +966 11 265 7940 F: +966 11 207 0354 T: 920033345 thakher.com.sa Thakher Makkah, Brand Identity Guidelines 27

Sometimes it is the only marketing communication a prospect has. Therefore, it is a BUSINESS CARD 5.2 good idea to make sure that your business card follows the rules of good marketing Stationery communication by building both emotional and rational involvement. There are two faces of business card. 9x5cm in measurement. Business card examples are shown below. Thakher Development Co. P.O. Box 341707, Riyadh 11333 Eng. Abdulaziz S. Alaboudi Kingdom of Saudi Arabia T : +966 11 265 7944 Chief Executive Officer F : +966 11 207 0354 alaboudi@thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 28

The example below demonstrates the effectiveness of Thakher Makkah identity 5.3 DL ENVELOPE elements on collateral materials such as envelopes. 22x11cm in measurement. Designs Stationery of internal demonstrate the flexibility of Thakher Makkah grid allowing for a range of visually interesting layouts. Thakher Development Co. Riyadh Office Makkah Office P.O.Box 341707, Riyadh 11333, Saudi Arabia P.O.Box 7999, Makkah 21955, Saudi Arabia T: +966 11 265 7940 F: +966 11 207 0354 T: 920033345 thakher.com.sa Thakher Makkah, Brand Identity Guidelines 29

The examples below demonstrate the effectiveness of Thakher Makkah identity A4 & A3 ENVELOPE 5.4 elements on collateral materials such as envelopes. 25x35cm (A4), 35x45cm (A3) in Stationery measurement. Designs of internal demonstrate the flexibility of Thakher Makkah grid allowing for a range of visually interesting layouts. Thakher Development Co. Thakher Development Co. Riyadh Office Makkah Office Riyadh Office Makkah Office P.O.Box 341707, Riyadh 11333, Saudi Arabia P.O.Box 7999, Makkah 21955, Saudi Arabia P.O.Box 341707, Riyadh 11333, Saudi Arabia P.O.Box 7999, Makkah 21955, Saudi Arabia T: +966 11 265 7940 F: +966 11 207 0354 T: 920033345 T: +966 11 265 7940 F: +966 11 207 0354 T: 920033345 thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 30

A presentation folder is a kind of folder that holds loose papers or documents together FOLDER 5.5 for organization and protection. Presentation folders usually consist of a sheet of heavy Stationery paper stock or other thin, but stiff, material which is folded in half with pockets in order to keep paper documents. 25x35cm in measurement. Thakher Development Co. Riyadh Office Makkah Office P.O.Box 341707, Riyadh 11333, Saudi Arabia P.O.Box 7999, Makkah 21955, Saudi Arabia T: +966 11 265 7940 F: +966 11 207 0354 T: 920033345 thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 31

6.0 PRINT, ELECTRONIC & ONLINE CHANNELS When implementing Thakher Makkah identity, always use the electronic logo artwork provided. The following pages document Thakher Makkah Artworks available for both print and digital implementations. Thakher Makkah, Brand Identity Guidelines 32

The example below demonstrates the creative flexibility when implementing Thakher POWERPOINT 6.1 Makkah identity elements in presentation, intranets and other digital communications. PRESENTATION Print & Online (ENGLISH) Channels Thakher Makkah, Brand Identity Guidelines 33

The example below demonstrates the creative flexibility when implementing Thakher POWERPOINT 6.1 Makkah identity elements in presentation, intranets and other digital communications. PRESENTATION Print & Online (ARABIC) Channels Thakher Makkah, Brand Identity Guidelines 34

The example below demonstrates the creative flexibility when implementing EMAIL SIGNATURE 6.2 Thakher Makkah identity elements in email signature, intranets and other digital Print & Online communications. Channels Eng. Tarek Bahaa VP-Business Development, Marketing and Sales Thakher Development Co. P.O. Box 341707, Riyadh 11333 Kingdom of Saudi Arabia T : +966 11 265 7944 F : +966 11 207 0354 M : +966 542 545 030 thakher.com.sa Thakher Makkah, Brand Identity Guidelines 35

7.0 BRAND MATERIALS When developing promotional items, it’s most important to first consider the item itself. Is it an item that fits well with the brand personality? Many items are available in a wide range of shapes and sizes. Consider for example all the different options when choosing the right kind of pen. Should it be a ballpoint, a fountain pen, a fineliner or a marker? To name just a few. Then, we have to choose between all the different shapes and materials and make sure each of these are available in. Because of the sheer endless possibilities, it is not possible to come up with framed rules. The main thing here, is to make sure the items are made of high quality materials. Thakher Makkah, Brand Identity Guidelines 36

The example below demonstrates the creative flexibility when implementing Thakher EMPLOYMENT 7.1 Makkah identity elements in folder, intranets and other digital communications. CONTRACT FOLDER Brand Materials (1/2) Employment Contract Location Makkah Employee Eng. Faisal Otaibi Position Marketing Manager Thakher Development Co. Riyadh Office Makkah Office P.O.Box 341707, Riyadh 11333, Saudi Arabia P.O.Box 7999, Makkah 21955, Saudi Arabia T: +966 11 265 7940 F: +966 11 207 0354 T: 920033345 thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 37

The example below demonstrates a typical notepad design incorporating a slip case A5 & A4 7.2 cover to house the document. A5 (14.85x21cm) & A4 (21x29.7cm) in measurement. NOTEPAD Brand Material thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 39

Double-wall mug and cup, with screen logo and pattern. When screening we need to INTERNAL USE ITEMS 7.3 ensure that the integrity of the brand and its elements are produced to the highest quality. Brand Materials thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 40

A mouse pad could be a perfect gift item since it makes the recipient happy and our INTERNAL USE ITEMS 7.3 goal to promote the brand is highly achieved since the mouse pad will last for a long Brand Materials period of time. thakher.com.sa thakher.com.sa Thakher Makkah, Brand Identity Guidelines 41

What and how would you feel while recieving a desk calender? This gift item is a very 7.3 INTERNAL USE ITEMS valuable one for both Thakher Makkah brand and the recipient. Plus, it’s a perfect Brand Materials vector/tool for Thakher Makkah brand awarness. Thakher Makkah, Brand Identity Guidelines 42

Many items are available in a wide range of shapes and sizes. Consider for example CD STICKER, 7.4 all the different options when choosing the right kind of CD Jacket & Sticker. Then, CD JACKET Brand Materials we have to choose between all the different shapes and materials each of these are & USB available in. Thakher Development Co. P.O. Box 341707, Riyadh 11333 Kingdom of Saudi Arabia T : +966 11 265 7940 F : +966 11 207 0354 Thakher Development Co. P.O. Box 341707, Riyadh 11333 T : +966 11 265 7940 thakher.com.sa Kingdom of Saudi Arabia F : +966 11 207 0354 thakher.com.sa Thakher Makkah, Brand Identity Guidelines 43

Many items are available in a wide range of shapes and sizes. Consider for example EMPLOYEE ID 7.5 all the different options when choosing the right kind of Access Card. Should it be & PARKING PASS Brand Materials a Employee ID card or parking pass? To name just a few. Then, we have to choose between all the different shapes and materials each of these are available in. Thakher Makkah, Brand Identity Guidelines 44

Exterior signage follows the same principles as that for interior wayfinding. In those STREET SIGNAGE 7.6 instances in which exterior signage is required to ‘wrap’ around fascia elements, always Brand Materials ensure the individual components are equal in height as demonstrated below. The same principle applies for exterior signage applications that appear on a single flat surface. In all instances, Thakher Makkah identity standards must be adhered to for final implementation. PRIMARY PRIMARY SECONDARY TERTIARY HIGH LEVEL MID-LEVEL LOW-LEVEL LOW-LEVEL IDENTIFICATION IDENTIFICATION DIRECTIONAL INFORMATION LARGE DIMENSION MEDIUM DIMENSION MEDIUM DIMENSION SMALL DIMENSION Confirmation of the brand, Confirmation of the brand, to Car park and pedestrian Building information eg. to be seen from main be seen on vehicular and directional. Opening hours plaque. approach roads. pedestrian approach. Architectural signs Fascia signs Wall mounted Plaques Wall/roof mounted Monoliths Free-standing Thakher Makkah, Brand Identity Guidelines 45

For promotional fleet, branding must contain the logo and the pattern, where both TRANSPORTATION 7.7 elements have to be applied together. The application of the pattern without the BRANDING Brand Materials logo is not permissible. The white fleet is the primary recommendation in line with Thakher Makkah brand personality. Black vehicles may be used for premium events or occasional promotions only, where the logo and the pattern will be in white color. Thakher Makkah, Brand Identity Guidelines 46

The examples below demonstrate the effectiveness of Thakher Makkah identity elements NEWSLETTER 7.8 on collateral materials such as brochure covers. The title lockup has been adjusted to fit Brand Materials with the departmental lockup in this case. Use this arrangement when there is only one tier of information in each division. Designs of internal spreads demonstrate the flexibility of Thakher Makkah grid allowing for a range of visually interesting layouts. ذاخـــــر مكـــــة Thakher Makkah المكـرمــة نشــرة NEWSLETTER 1stإديتيون -مارش ، 2018 1st Edition – March, 2018 Add of the Add of the edition edition Lorem ipsum dolor sit amet, ومـن مـا يرتبـط الأعمـال التحـول, قـد التحالـف رسالة الرئيس التنفيذي التقليـدي والألمانيـة, إسـتيلاء اسـتمرار عـل. consectetur adipiscing elit بسم الله الرحمن الرحيم انطلاقـا مـن حرصنـا علـى مشـاركة الدولـة فـي تكبـد المقاومـة بحـث تـم, بـل أفـاق بالـرد الجنـرال Lorem ipsum dolor sit amet, consectetur توجههــا إلــى تعزيــز خدمــة ضيــوف الرحمــن دحــر. ســليمان، استســلام بــل دحــر, للجــزر adipiscing elit. Etiam mattis hendrerit فــي إطــار رؤيــة المملكــة 2030 ، وبحكــم خبرتنــا بتخصيــص فــي دون, ضــرب و أواخــر جزيرتــي. pretium. Donec consectetur feugiat خــلال الأعــوام الماضيــة بتحالفنــا مــع شــركة حــدة أم كنقطــة أدوات التكاليــف, فمــر إعــلان consectetur. Nunc suscipit arcu iaculis محمـد بـن ابراهيـم السـبيعي وأولاده القابضـة ليرتفـع جعـل أي. الطريـق قدمـا قصـف ثـم, انـه leo ullamcorper eu pulvinar lectus ... قمنـا بتصميـم وتطو…

The catalogue will be issued under 2 types of printing. The one shown below is the THE CATALOGUE 7.9 embossed and UV effct on logo and insidectures where it will target VIPs. The UV effect (ENGLISH) Brand Materials will be applied on the cover’s catalogue to make it rich and elegant. Thakher Makkah, Brand Identity Guidelines 48

The examples below demonstrate the effectiveness of Thakher Makkah identity elements THE CATALOGUE 7.9 on collateral materials such as brochure covers. The title lockup has been adjusted to fit (ENGLISH) Brand Materials with the departmental lockup in this case. Use this arrangement when there is only one tier of information in each division. Designs of internal spreads demonstrate the flexibility of Thakher Makkah grid allowing for a range of visually interesting layouts. Thakher Makkah, Brand Identity Guidelines 49

The examples below demonstrate the effectiveness of Thakher Makkah identity elements THE CATALOGUE 7.9 on collateral materials such as brochure covers. The title lockup has been adjusted to fit (ARABIC) Brand Materials with the departmental lockup in this case. Use this arrangement when there is only one tier of information in each division. Designs of internal spreads demonstrate the flexibility of Thakher Makkah grid allowing for a range of visually interesting layouts. Thakher Makkah, Brand Identity Guidelines 50

The paper bag is an important vector for brand awareness. Indeed, it will be used for PAPER BAG 7.10 several occasions, such as coporate events, seminars and exhibitions where it will Brand Materials contain the collaterals. Thakher Makkah, Brand Identity Guidelines 51

The examples below demonstrate the effectiveness of Thakher Makkah identity elements EVENT BOX 7.11 on collateral materials such as brochure covers. The title lockup has been adjusted to fit Brand Materials with the departmental lockup in this case. Use this arrangement when there is only one tier of information in each division. Designs of internal spreads demonstrate the flexibility of Thakher Makkah grid allowing for a range of visually interesting layouts. Thakher Makkah, Brand Identity Guidelines 52

Thakher Makkah Field Staff - such as supervisors, security people, construction workers, UNIFORM 7.12 etc. - stand out with their Branded Uniform as a corporate identity element.f Brand Materials Construction Workers Security Supervisor Thakher Makkah, Brand Identity Guidelines 53