To you — To you

Guideline pages

Welcome to the new ToYou Guidelines. These guidelines will take you through the new brand elements and how they work together to build creative and consistent brand communications across various media. ToYou Latest 2022

ToYou Brand Guidelines Introduction 1.00 Brand Overview 6.00 Grid System 9.00 Literature Portrait 2.00 Brandmark Brochure inside spreads Landscape Leaflet Clear space & minimum size Notebook Alignment & measurement 7.00 Graphic Device Common misuses Variations 10.00 Advertising Colour and backgrounds Usage Examples Public Relations Branding - Sticker 3.00 OOH & Digital Positioning Roll-up Branding - Sticker - Office Space OOH Positioning Branding - Sticker - Office Glass OOH Positioning - OP.02 11.00 Imagery Digital Positioning 8.00 Stationery Photographic Style Digital Positioning - OP.02 Letterhead Iconography OOH Positioning - Co-Branding Business Card OOH Positioning - Co-Branding - OP.02 Envelopes - DL 12.00 Presentation Digital Positioning - Co-Branding Envelopes - C4 Presentation - Template Digital Positioning - Co-Branding - OP.02 Jacket Folder Memorandum 13.00 Brand Applications 4.00 Colour Fax External Building Sign - Day Overview Mug - OP.01 External Building Sign - Night Primary Mug - Thermos Wayfinding Sign Secondary Paper Cup Saudi Events Outfit Arabic Coffee Cup Events Orgnaizer Outfit 5.00 Typography Lanyard Reps Outfit ID Card Corporate Typefaces Tea Boy Outfit Pins Fonts Family Playing Cards Pens Default System Fonts Flower Pot Mousepad English Type Article Styling Wrapping Paper & Ribbon Email Signature Arabic Type Article Styling Tissue Box Card Branding Coasters Welcome kit box ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Brand Overview 2022

1.01 ToYou Brand Guidelines Brand Overview Visual Overview There are key brand elements used on a Brandmark Typography variety of applications that work together to create a clear, distinctive brand identity. Helvetica Neue LT Arabic 1. Brandmark From The Heart 2. Typography Bariol 3. Colour 4. Graphic device 5. Photography Graphic Device Colour 6. Iconography Refer to the following sections of these brand guidelines for more information on how to use these brand elements. All these together will be the pillars that create and define the entire brand across any and all executions/ communications. Photography Iconography ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Brandmark 2022

2.01 ToYou Brand Guidelines Brandmark Clear space & minimum size There are a number of colors with gradient Clear space variations for the brandmark. depending on the background colour and usage. Our brandmark is made up of ToYou logotype, aligned to the bottom of our symbol, with English as a descriptor. Clear space The minimum clear space around our brandmark X is 5/1X, The clear space ensures legibility and prominence. No imagery, graphic elements or typography should cross over into this area. Always use the master artwork file for ToYou brandmark. It must never be re-drawn. 1/5X Minimum size The minimum size of the brandmark is 20 mm in print, 100 pixels in digital applications. The brandmark is proportionally Brandmark minimum size scalable and there is no limit on the maximum size. This size is a minimum and can be increased to ensure better legibility of other colours. Digital Print 100 pixels 20 mm ©Vibelab 2022 All rights Reserved 2022

2.01 ToYou Brand Guidelines Brandmark Clear space & minimum size Clear space There are five colour variations for the brandmark depending on the background colour and usage. Clear space The minimum clear space around our brandmark is 5/1X, The clear space ensures legibility and prominence. No imagery, graphic elements or typography should cross over into this area. X Always use the master artwork file for ToYou brandmark. It must never be re-drawn. Minimum size The minimum size of the brandmark is 20 mm in print, 100 pixels in digital applications. The brandmark is proportionally 1/5X scalable and there is no limit on the maximum size. This size is a minimum and can be increased to ensure better legibility of other colours. Brandmark icon minimum size Print Digital 5 mm 20 Pixels ©Vibelab 2022 All rights Reserved 2022

2.02 ToYou Brand Guidelines Brandmark Alignment & measurement Aligning the brandmark to the figure on the right Alignment shows how text fits with the descriptor. There are four permitted alignment points. 1. Right 2. Left How to measure the brandmark The brandmark is measured from the extreme left to the extreme right. 3. Top The clear space area should always be respected to protect the brandmark. 4. Bottom Measurement Width ©Vibelab 2022 All rights Reserved 2022

2.03 ToYou Brand Guidelines Brandmark Common misuses To the right we will find several common ways of misusing the logo. These are to be avoided at all costs. Do not alter the proportions of the brandmark Do not distort the brandmark Do not alter the colours of the brandmark elements Do not outline the brandmark Do not add effects to the brandmark Do not add textures or imagery within the symbol Do not alter the positioning of the Do not alter the positioning of the Do not add textures or imagery within Do not place the brandmark on coloured backgrounds brandmark elements illustrations within our symbol the symbol other than the ones specified ©Vibelab 2022 All rights Reserved 2022

2.04 ToYou Brand Guidelines Brandmark Colour and Backgrounds The following are different colour variations the brandmark can appear in depending on the background colour and/or the brandmark's usage. Other than in these colours, it should not appear in any other way. For corporate use only ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines OOH & Digital Positioning 2022

3.01 ToYou Brand Guidelines OOH & Digital Positioning OOH Positioning ToYou brandmark differs from a medium 1. OOH Positioning 2. OOH Positioning 3. OOH Positioning to another. For instance, the logo on OOH Vertical size. Wide vertical size. Horizontal size. should be centered in tight vertical sizes (exp.1) however it should be postioned on the bottom left for wider vertical sizes (exp.2). It can also be positioned in the center of (exp.3) tight horizontal sizes (exp.3) however it should be placed on the bottom left for the wider horizontal sizes (exp.4). (exp.4) (exp.1) (exp.2) 4. OOH Positioning Wide horizontal size. ©Vibelab 2022 All rights Reserved 2022

3.03 ToYou Brand Guidelines OOH & Digital Positioning Digital Positioning ToYou co-branding differs from a social 1. Digital Positioning 2. Digital Positioning 2. Digital Positioning platform to another. For instance, the logo Social Media. Social Media. Programmatic. on Snapchat should be centered (exp.1) however it should be postioned on the top right for Facebook, Instagram, and Twitter (exp.2) same applies to programatic sizes (exp.3) (exp.3). (exp.1) (exp.2) (exp.3) (exp.3) ©Vibelab 2022 All rights Reserved 2022

3.06 ToYou Brand Guidelines OOH & Digital Positioning OOH Positioning - Co-Branding ToYou co-branding differs from a medium 1. OOH Positioning 2. OOH Positioning 3. OOH Positioning to another. For instance, the co-brand logo Vertical size. Wide vertical size. Horizontal size. on OOH should be centered in the bottom on tight vertical size (exp.1). and should be placed on the bottom right on wider vertical size (exp.2). It can also be positioned in the center right Merchant Logo of tight horizontal sizes (exp.3) however it تطبق الشروط *والأحكام should be placed on the bottom right for the wider horizontal sizes (exp.4). (exp.3) The co-brand logo size should be 50% from ToYou’s logo size. “Terms & Conditions Apply” should be always under the co-brand logo. Merchant Logo Merchant Logo Merchant Logo تطبق الشروط *والأحكام تطبق الشروط *والأحكام تطبق الشروط *والأحكام (exp.1) (exp.2) (exp.4) 4. OOH Positioning Wide horizontal size. ©Vibelab 2022 All rights Reserved 2022

3.07 ToYou Brand Guidelines OOH & Digital Positioning Digital Positioning - Co-Branding ToYou co-branding differs from a social 1. Digital Positioning 2. Digital Positioning 2. Digital Positioning media to another, for instance the co- Social Media. Social Media. Programmatic. brand logo on Snapchat should be centered in the bottom (exp.1). however it should be placed on the bottom right on Facebook, Instagram, and Twitter(exp.2). Merchant Logo تطبق الشروط *والأحكام (exp.3) For programmatic, the co-brand logo can also be positioned in the bottom center for tight vertical sizes (exp.3), however it should be placed to the left center in the tight horizontal sizes (exp.4). For wider horizontal sizes, the co-brand logo should be placed on the bottom right (exp.5) The co-brand logo size should be 50% (exp.1) (exp.3) (exp.3) (exp.2) from ToYou's logo size. Merchant Logo Merchant Logo Merchant Logo Merchant Logo تطبق الشروط *والأحكام تطبق الشروط *والأحكام تطبق الشروط *والأحكام تطبق الشروط *والأحكام “Terms & Conditions Apply” should be always under the co-brand logo. ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Colour 2022

4.01 ToYou Brand Guidelines Colour Overview Our colour palette is used to colour backgrounds, type, and the graphic device. It consists of our primary and secondary colours, as well as a colour to be used only for text heavy communications. The following pages will introduce you to a palette of four primary colors and another of three secondary ones." Our colours are Friendly, Sustainable. ©Vibelab 2022 All rights Reserved 2022

4.02 ToYou Brand Guidelines Colour Primary The primary colour palette consists of Space Blue, Tiffany, Green Light and Ocean Blue. Space Blue RGB 22 ,53 ,93 Our primary colours are the main defining HEX 16355d CMYK 100,84,37,28 brand colours used for colouring the brandmark, typography, backgrounds, icons and illustrations, and for all corporate communications. Tiffany RGB 69 ,193 ,192 HEX 45C1C0 CMYK 65 ,0 ,29 ,0 Green Light RGB 122 ,196 ,128 HEX 7ac480 CMYK 54 ,0 ,66 ,0 Ocean Blue RGB 0 ,171 ,200 HEX 00abc8 CMYK 75 ,11 ,17 ,0 ©Vibelab 2022 All rights Reserved 2022

4.02 ToYou Brand Guidelines Colour Primary Space Blue The colour selected here acts as a complementary colour to the blue space - blue presented on the previous page. Blue is often described as secure and orderly. Blue is often seen as a sign of stability and reliability. ©Vibelab 2022 All rights Reserved 2022

4.03 ToYou Brand Guidelines Colour Primary Tiffany Tiffany is the colour of is the color of individuality and practicality representing the wide range of choices we have covering individual's taste in a very practical app. ©Vibelab 2022 All rights Reserved 2022

4.04 ToYou Brand Guidelines Colour Primary Green Light This selected colour represents growth and renewal, associated to the brand promise to provide creative and new delivery solutions with an association to: (getting the green light) taking immediate action with any order we receive. ©Vibelab 2022 All rights Reserved 2022

4.05 ToYou Brand Guidelines Colour Primary Ocean Blue This selected colour is a representation of our target audience. It is an inspiring colour that evokes images of crystal waters and is usually associated with liveliness, youth, and energy. ©Vibelab 2022 All rights Reserved 2022

4.06 ToYou Brand Guidelines Colour Secondary The secondary colour palette is rich and diverse. Red Velvet Our secondary colours are used for colouring typography, Pantone 206 C backgrounds and the graphic device. RGB 196 ,20 ,60 HEX C4143C CMYK 10 ,100 ,82 ,2 For text heavy communications, the 70% black is used for body copy to improve legibility in text heavy communications. Refer to the Brandmark, Typography and Icons and Illustrations sections for more information on colour usage 70% Black Refer to the Applications section to see usage examples. ToYou Gradient Green Light Ocean Blue Pantone 3125 C Pantone 7506 C RGB 0 ,171 ,200 RGB 242 ,218 ,178 HEX 00ABC8 HEX F2DAB2 CMYK 95 ,2 ,22 ,0 CMYK 5 ,13 ,32 ,0 ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Typography 2022

5.01 ToYou Brand Guidelines Typography Corporate Typefaces Bariol is our English typeface. Helvetica Neue LT Arabic is our Arabic typeface. Bariol is an English contemporary semislab serif typeface, with large counters and a generous x-height, making it substantial and accessible, ensuring that it is legible in small sizes and formats. The fluidity of Helvetica Neue LT Arabic accommodating Helvetica Neue LT Arabic curves positions it as the ideal choice for avid consumers of the Arabic language. From The Hear From The Heart Bariol and Helvetica Neue LT Arabic are used for both headlines and body copy depending on the language of the communication piece. Bariol We use three weights of Bariol: Regular, Semi Bold, and Black. We use three weights of Helvetica Neue LT Arabic: Roman and Bold. Bariol and Helvetica Neue LT Arabic are also both available as web fonts to be used in digital media. ©Vibelab 2022 All rights Reserved 2022

5.02 ToYou Brand Guidelines Typography Fonts Family We use three weights of the Bariol font: We use three weights of the Helvetica Neue LT Arabic font; Light, Regular and Bold. Regular, Semi Bold and Black. أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ABCDEFGHIJKLMNOPQRSTUVWXYZ Bariol Helvetica Neue ط ظ ع غ ف ق ك ل م ن ه و لا ي abcdefghijklmnopqrstuvwxyz Light LT Arabic 0123456789 0123456789 .,:;@£$#%&*()!? Roman أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Helvetica Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ Bariol ط ظ ع غ ف ق ك ل م ن ه و لا ي LT Arabic abcdefghijklmnopqrstuvwxyz Regular 0123456789 Bold 0123456789 .,:;@£$#%&*()!? ABCDEFGHIJKLMNOPQRSTUVWXYZ Bariol abcdefghijklmnopqrstuvwxyz Bold 0123456789 .,:;@£$#%&*()!? ©Vibelab 2022 All rights Reserved 2022

5.03 ToYou Brand Guidelines Typography Default System Fonts When Bariol and Helvetica Neue LT Arabic cannot be used within the office environment software such as Microsoft® PowerPoint® Microsoft® Word® and any electronic communications, such as email, use the typeface Rubik & IBM (Google Fonts) for English and Arabic in place of the corporate typefaces. Both can be downloaded for free from Google Fonts. أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Rubik IBM Plex Arabic ABCDEFGHIJKLMNOPQRSTUVWXYZ ط ظ ع غ ف ق ك ل م ن ه و لا ي Light Text abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 .,:;@£$#%&*()!? أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Rubik IBM Plex Arabic ABCDEFGHIJKLMNOPQRSTUVWXYZ ط ظ ع غ ف ق ك ل م ن ه و لا ي Regular Mediun abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 .,:;@£$#%&*()!? أ ب ت ث ج ح خ د ذ ر ز س ش ص ض Rubik IBM Plex Arabic ABCDEFGHIJKLMNOPQRSTUVWXYZ ط ظ ع غ ف ق ك ل م ن ه و لا ي Medium Semi Bold abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 .,:;@£$#%&*()!? ©Vibelab 2022 All rights Reserved 2022

5.04 ToYou Brand Guidelines Typography English Type Article Styling / Retail All our brand applications should follow the same typographic styling principles. From Headline Bariol Bold Type sizes and leading may vary according to The Heart the application and space available. All English copy must be ranged left. Subheadline 1 Vestibulum eleifend ipsum metus, Bariol Regular Weight specifications: vitae laoreet enim pretium ut. Headlines and introductory copy: Bariol (Bold) Section numbers: Bariol (Regular) Body Copy Lorem ipsum dolor sit amet, consectetur adipiscing vel, auctor nibh. Pellentesque molestie lorem w vitae Bariol Regular elit. Vivamus vel ex ac nibh laoreet luctus. Nam diam accumsan porttitor. Nulla augue ex, pellentesque a Subheadline 1: Bariol (Regular) risus, volutpat sit amet rhoncus ut, cursus eget ante. feugiat a, iaculis eu lacus. Pellentesque nibh dui, faucibus Nulla turpis ex, tristique nec eros eget, ornare blandit sit amet tellus quis, blandit volutpat magna. Aenean nulla. Proin nec tempor arcu. Etiam eleifend a diam dapibus quis dui at finibus. Subheadline 2: Bariol (Regular) vitae fermentum. Maecenas vestibulum a arcu ut condimentum. Aliquam neque magna, condimentum Suspendisse dignissim Subheadline 1 Body copy and bullet points: Bariol (Regular) Subheadline 2 nec dui eu, feugiat porttitor ex. Suspendisse at tempor Mauris pellentesque tincidunt. Mauris ac metus volutpat, Altone Medium magna. Duis et porttitor justo. Donec tristique, massa lobortis ne…

5.05 ToYou Brand Guidelines Typography English Type Article Styling / Corprorate All our brand applications should follow the same typographic styling principles. For All Headline Bariol Bold Type sizes and leading may vary according to What Matters the application and space available. All English copy must be ranged left. Subheadline 1 Vestibulum eleifend ipsum metus, Bariol Regular Weight specifications: vitae laoreet enim pretium ut. Headlines and introductory copy: Bariol (Bold) Section numbers: Bariol (Regular) Body Copy Lorem ipsum dolor sit amet, consectetur adipiscing vel, auctor nibh. Pellentesque molestie lorem w vitae Bariol Regular elit. Vivamus vel ex ac nibh laoreet luctus. Nam diam accumsan porttitor. Nulla augue ex, pellentesque a Subheadline 1: Bariol (Regular) risus, volutpat sit amet rhoncus ut, cursus eget ante. feugiat a, iaculis eu lacus. Pellentesque nibh dui, faucibus Nulla turpis ex, tristique nec eros eget, ornare blandit sit amet tellus quis, blandit volutpat magna. Aenean nulla. Proin nec tempor arcu. Etiam eleifend a diam dapibus quis dui at finibus. Subheadline 2: Bariol (Regular) vitae fermentum. Maecenas vestibulum a arcu ut condimentum. Aliquam neque magna, condimentum Suspendisse dignissim Subheadline 1 Body copy and bullet points: Bariol (Regular) Subheadline 2 nec dui eu, feugiat porttitor ex. Suspendisse at tempor Mauris pellentesque tincidunt. Mauris ac metus volutpat, Altone Medium magna. Duis et porttitor justo. Donec tristique, massa l…

5.06 ToYou Brand Guidelines Typography Arabic Type Article Styling / Retail All our brand applications should follow the مــــن same typographic styling principles. Headline Bariol Bold القلــــب Type sizes and leading may vary according to the application and space available. Subheadline 1 All Arabic copy must be ranged right. العنوان الثانوي يكتب هنا على خطين Bariol Regular أو ثلاث خطوط Weight specifications: Body Copy Headlines and introductory copy: Helvetica Neue LT كنت عائلة جبران في بوسطن. بالخطأ تم تسجيل اسمه خاص للمهاجرين لتعلم الإنجليزية. التحق جبران أيضا في Bariol Regular خليل جبران. هناك، بدأت في، أمه العمل خياط متجولة مدرسة فنون قريبة من منزلهم. ونمت مواهبه الفنية كما فتح أخوه بطرس متجرا صغيرا، أما جبران فبدأ بالذهاب )فلورنس بيرس( وشجعتها، معلمة الرسم في المدرسة Arabic Roman للمدرسة في سبتمبر. وضعه 30في مسؤولو المدرسة وكان من أعضاء هذه المدرسة الآنسة )دغيسي بيل( التي كتبت إلى صديقها المثقف .داي الغني فريد هولاند فصل خاص للمهاجرين لتعلم الإنجليزية. التحق جبران أيضا Section numbers: Helvetica Helvetica Neue LT Arabic في مدرسة فنون قريبة من منزلهم. ونمت مواهبه الفنية Subheadline 1 )فلورنس بيرس( وشجعتها، معلمة الرسم في المدرسة العنوان الثانوي يكتب هنا Subheadline 2 وكان من أعضاء هذه المدرسة الآنسة )دغيسي بيل( التي الذي شجع جبران ودعمه هو، لما رأى محاولاته الإبداعية Roman Altone Medium Bariol Regular كتبت إلى صديقها المثقف الغني فريد هولاند داي، وهو كان يعيره الكتب التي أثرت في توجيهه الفكري والروحي الذي شجع جبران ودعمه لما رأى محاولاته الإبداعية، كان والفني وقد استخد…

5.07 ToYou Brand Guidelines Typography Arabic Type Article Styling / Corprorate All our brand applications should follow the كل same typographic styling principles. Headline Bariol Bold اللي يهمك Type sizes and leading may vary according to the application and space available. Subheadline 1 All Arabic copy must be ranged right. العنوان الثانوي يكتب هنا على خطين Bariol Regular أو ثلاث خطوط Weight specifications: Body Copy Headlines and introductory copy: Helvetica Neue LT كنت عائلة جبران في بوسطن. بالخطأ تم تسجيل اسمه خاص للمهاجرين لتعلم الإنجليزية. التحق جبران أيضا في Bariol Regular خليل جبران. هناك، بدأت في، أمه العمل خياط متجولة مدرسة فنون قريبة من منزلهم. ونمت مواهبه الفنية كما فتح أخوه بطرس متجرا صغيرا، أما جبران فبدأ بالذهاب )فلورنس بيرس( وشجعتها، معلمة الرسم في المدرسة Arabic Roman للمدرسة في سبتمبر. وضعه 30في مسؤولو المدرسة وكان من أعضاء هذه المدرسة الآنسة )دغيسي بيل( التي كتبت إلى صديقها المثقف .داي الغني فريد هولاند فصل خاص للمهاجرين لتعلم الإنجليزية. التحق جبران أيضا Section numbers: Helvetica Helvetica Neue LT Arabic في مدرسة فنون قريبة من منزلهم. ونمت مواهبه الفنية Subheadline 1 )فلورنس بيرس( وشجعتها، معلمة الرسم في المدرسة العنوان الثانوي يكتب هنا Subheadline 2 وكان من أعضاء هذه المدرسة الآنسة )دغيسي بيل( التي الذي شجع جبران ودعمه هو، لما رأى محاولاته الإبداعية Roman Altone Medium Bariol Regular كتبت إلى صديقها المثقف الغني فريد هولاند داي، وهو كان يعيره الكتب التي أثرت في توجيهه الفكري والروحي الذي شجع جبران ودعمه لما رأى محاولاته الإبداعية، كان والفني وقد استخد…

ToYou Brand Guidelines Grid System 2022

6.01 ToYou Brand Guidelines Grid System Portrait The portrait grid is made up of 21 columns and 30 rows.It was created to allow flexibility for creating dynamic and creative layouts. A4 Portrait grid ©Vibelab 2022 All rights Reserved 2022

6.01 ToYou Brand Guidelines Grid System Landscape The landscape grid is made up of 30 columns and 21 rows.It was created to allow flexibility for creating dynamic and creative layouts. A4 Landscape grid ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Graphic Device 2022

7.01 ToYou Brand Guidelines Graphic Device Variations For Corporate use Each variation of the ToYou device stems from our beliefs as shown to the right. The device is used to highlight information and bring focus to the subject matter. NB: The graphical design is used to help the brand to be recognized by its graphical device and therefore it is recommended to not over use it on internal communication/branding and to make sure to not exceed 15% from the entire space branding. For Internal and External use ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Stationery 2022

8.01 ToYou Brand Guidelines Stationery (please amend across slides) Letterhead The brandmark is positioned in the top right corner of the page. The size of the brandmark is 7 columns wide. Contact details are set in Regular 7pt. ©Vibelab 2022 All rights Reserved 2022

8.01 ToYou Brand Guidelines Stationary Letterhead The brandmark is positioned in the top right corner of the page. The size of the brandmark is 10 columns wide. Contact details are set in Regular 7pt. ©Vibelab 2022 All rights Reserved 2022

8.03 ToYou Brand Guidelines Stationary Envelopes - DL - opt3 The brandmark is positioned in the top right corner of the envelope, and the company positioning (slogan) on the bottom right of the envelope and the digital credentials on the bottom left ©Vibelab 2022 All rights Reserved 2022

8.04 ToYou Brand Guidelines Stationary Envelopes - C4 The brandmark is positioned in the top right corner of the envelope, and the company positioning (slogan) on the bottom right of the envelope and the digital credentials on the bottom left. ©Vibelab 2022 All rights Reserved 2022

8.05 ToYou Brand Guidelines Stationary Jacket Folder The brandmark is positioned center of the folder. The arrow is used here to create a die-cut creatively. When the folder is closed, arrow's colors are visible. The pattern should lead the logo and continue to the verso page as spot-UV ©Vibelab 2022 All rights Reserved 2022

8.07 ToYou Brand Guidelines Stationary Fax The brandmark is positioned in the top right corner of the paper. Fax To From Fax Number Date Subject Pages Aram Meem for Trading Services LLC Limited Liability Company CR No. 1010442961 Al Waseel Tower 2, Building No. 6676, 6th Floor, Al-Olaya Street, Al-Olaya District, P.O.Box 55598, Riyadh, Kingdom of Saudi Arabia Info@arammeem.com Capital SAR 100,000 Paid Fully ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Literature 2022

9.01 ToYou Brand Guidelines Literature Brochure inside spreads Brochure Brochure OUR TEAM HEADLINE Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut amet, consectetuer amet, consectetuer amet, consectetuer laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. consectetuer adipiscing elit, consectetuer adipiscing elit, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut sed diam nonummy nibh sed diam nonummy nibh sed diam nonummy nibh laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam- euismod tincidunt ut laoreet euismod tincidunt ut laoreet euismod tincidunt ut laoreet corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. dolore magna aliquam erat dolore magna aliquam erat dolore magna aliquam erat Lorem ipsum dolor sit amet, consectetuer adipiscing…

ToYou Brand Guidelines Imagery 2022

11.01 ToYou Brand Guidelines Imagery Photographic Style The photographic style was inspired by the brand idea : Friendly, Sustainable and Youthful".The composition of the images are dynamic and lively. The subject manner is animated and the lighting is dramatic. ©Vibelab 2022 All rights Reserved 2022

ToYou Brand Guidelines Digital 2022

12.01 ToYou Brand Guidelines Digital Presentation - Template Presentation Headline Main title goes here Subheadline goes here on two descriptive lines on two lines Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit veniam, quis nostrud exerci tation ullamcorper suscipit Presentation lobortis nisl ut aliquip ex ea commodo consequat. Duis lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero facilisis at vero Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo c…

ToYou Brand Guidelines Brand Applications 2022

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