VIA RIYADH
Brand IdentityTHE DESIGN
These guidelines describe the visual and verbal elements
that represent Design identity.
GUIDELINES
This includes our name, logo and other identifying elements
such as color, type and graphics.
These guidelines reflect commitment to quality, consistency
and style, sending a consistent and controlled message of
who we are is essential to presenting a strong, unified image
of our company.
Authorized persons shall be responsible for protecting this
valuable content by preventing unauthorized or\and
incorrect use of the name and logo.Brand Mark
The logo is the key building block of any business identity,
the primary visual element that identifies it.
It’s considered as the signature of the brand and should
never be changed in any way.Logo Structure Structure brings restraint, order ,rhythm, and comfort to a mark.
Put care, time, and effort into the exactness of your drawing.
There is beauty in the perfection of craft. It also establishes your
playing field, making variation more noticeable.Logo Clear
It is important to keep corporate marks clear of any
other graphic elements.
Space
Whenever you use the logo, it should be surrounded
with clear space to ensure its visibility and impact. No
graphic elements of any kind should invade this zone.
To work out the clear space take the dimensions of
the logo.Logo Placement
Guideline
To place the logo in the correct
way please use one of the
approved styles that are shown
on the right. To place the logo in
other ways is not allowed.Logo Misuse
The way that you use the logo
afects the impact of your
communications and our brand
Do not Recolor the
Do not Stretch or
Do not Add drop
Brand Mark.
Skew The Brand Mark.
shadows
image.
We are still a young brand, and
it is important to us that our
logo is always used correctly.
Please Don’t ..
Please be mindful of these
Do not Resize or
Do not Rotate the
Do not Scan to allow
Move.
Brand Mark.
poor quality reproduction
common errors when using the
of the brand mark
different logo versions.Corporate
Primary Colors.
Colors System
VIA
VIA
VIA
Gold
Gray
White
The corporate colour palette
consists of :
R. 205
20
C.
R. 56
69
C.
R. 255
00
C.
G.
G.
G.
M.
M.
M.
171
31
56
62
255
00
106
68
B.
56
61
B.
255
00
B.
Y.
Y.
Y.
CDAB6A
00
383838
54
FFFFFF
00
K.
#
K.
#
K.
#Typography
El Messiri Bold
Headlines |
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
All applications should follow the same
0123456789 <>?/.,”:’][}{)(_+|\
typographic styling principles, whether
literature, advertising or digital.
Font type size and leading may vary
according to the application and space
Body Text |
El Messiri Regular
available.
For similar communications or items
that are part of a set, always keep the
ABCDEFGHIJKL
Regular
type sizes and leading consistent
MNOPQRSTUV
throughout.
WXYZ
0123456789 <>?/.,”:’]
Figures
[}{)(_+|\Typography
Body Text |
Helvetica Neue W23 for SKY
All applications should follow the same
typographic styling principles, whether
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض
literature, advertising or digital.
Regular
Font type size and leading may vary
ط ظ ع غ ف ق ك ل م ن هــ و ي
according to the application and space
available.
For similar communications or items
١٢٣٤٥٦٧٨٩٠
that are part of a set, always keep the
Figures
type sizes and leading consistent
ـ()[]{}:؛”\|/.،؟<>=+-
throughout.Identity Pattern
Identity patterns can be used in all
application, It’s inspired from the
logo elements to show the spirit
of the identity and add an artistic
touch.
