BRAND GUIDELINESTHE LOGO | Guidelines
LOGO
SYMBOL
TYPEFACE
Waste Free Environment | Brand Guidelines
2COLOR SCHEME
When do I use the full-color logo?
Use the full-color logo as frequently as possible to maximize and strengthen the brand.
PRIMARY COLORS
SECONDARY COLORS
WFE ORANGE
WFE GREEN
WFE BLUE
WFE YELLOW
WFE BLUE
WFE GREEN
Pantone 144 C
Pantone 376 C
Pantone 2915 C
Pantone 7406 C
Pantone 640 C
Pantone 354 C
CMYK 0/48/100/0
CMYK 50/0/100/0
CMYK 59/7/0/0
CMYK 0/18/100/0
CMYK 100/0/0/22
CMYK 80/0/90/0
RGB 244/150/0
RGB 149/193/31
RGB 101/190/31
RGB 255/208/0
RGB 0/134/190
RGB 0/166/75
#F49600
#95C11F
#65BEEC
#FFD000
#0086BE
#04A64B
Waste Free Environment | Brand Guidelines
3COLOR SCHEME
A 1-color logo can be used when cost or reproduction restrictions prevent the use of
the full-color logo
Pantone 7540
CMYK 0/0/0/70
RGB 111/111/110
#6F6F6E
4
Waste Free Environment | Brand GuidelinesTHE LOGO | Guidelines
Clear space / Let the logo breath
Treat out logo with respect and give it room to breath. Use a minimum clear space
around the logo of 50% of its height.
50%
50%
50%
50%
Waste Free Environment | Brand Guidelines
5THE LOGO | Guidelines
Incorrect WFE logo Usage
There is only one Waste Free Environment logo. Other marks, logos or symbols representing WFE should not be developed and
used in its place. The WFE logo must never be altered in any way. Always use the WFE logo electronic artwork that has been
approved.
DO NOT reproduce WFE logo with
DO NOT reproduce WFE logo in gray
DO NOT reset the word using another
unauthorized colors
scale
font
DO NOT outline the WFE logo
DO NOT use drop shadows or other
DO NOT place the full color WFE logo
graphic embellishments on WFE logo
over images
promotes recycling
and encourages a
DO NOT turn
more responsible attitude towards litter
vertical the WFE
disposal, plastics in particular
logo
July 21, 2015
DO NOT add any text or other graphic
DO NOT use the WFE logo in a
elements WFE logo
sentence or phrase.
Waste Free Environment | Brand Guidelines
6THE LOGO | Guidelines
WFE logo smallest application
This minimum size has been established to ensure clarity in all applications. There are two minimum size specications.
For printed material, the logo must be no smaller than 300mm width. In digital applications, the width must be no less
than 80 pixels. As with all artwork, consult a production specialist to determine minimum size tolerance for a chosen
reproduction medium. The minimum size given here will provide clear and accurate reproduction for the majority of
applications.
FOR PRINT
FOR ONLINE
300 mm
80 pixels
Waste Free Environment | Brand Guidelines
7THE LOGO | Other structure
8
Waste Free Environment | Brand GuidelinesTHE LOGO | An Innitiative By GPCA
An Innitiative By GPCA
The height of An initiative by GPCA logo should be the same with WFE typeface for both English and Arabic.
ENGLISH
AN INITIATIVE BY
ARABIC
Waste Free Environment | Brand Guidelines
9FONTS
ABCDE
PRIMARY TYPEFACE
ROUND PRO
BLACK
BOLD
E G H I J K L M N O P Q R S
T U V W X Y Z
MEDIUM
LIGHT
1234567890 !#(){} ̋|,./
FF DIN is a realist sans-serif typeface designed in 1995 by Albert-Jan Pool, based on Din-Mittelschrift
and Din-Engschrift, as defined in the German standard Din 1451.
DIN is an acronym foe Deutsches Institut Fur Normung
Waste Free Environment | Brand Guidelines
10FONTS
ABCDE
BLACK
SECONDARY TYPEFACE
BOLD
REGULAR
E G H I J K L M N O P Q R
S T U V W X Y Z
LIGHT
1234567890 !#(){} ̋|,./
Arial, a contemporary sans serif typeface by Robin Nicholas and Patricia Saunders designed for
Monotype in 1982. The overall treatment of the curve is softer and fuller than in most iindustrial-style
sans serif faces. Arial font terminal strokes are cut on the diagonal which helps to give the face a less
mechanical appearance. Arial is legible and effective for digital and screen communications.
Waste Free Environment | Brand Guidelines
11FONTS
ARABIC TYPEFACE
Primary
ا ب� ج د ه و ز� ح ط �ي �ك ل م �ن
Mothanna
ا ب� ج �ة ه و ز� ح ط �ي �ك ل م �ن
Mothanna (from Arabic; twisted, bent) is a
غ� ع د �ذ
ف
ص ض� ث� ق� �
sans-serif like Arabic OpenType font, intended
mainly for use in software UIs. It is developed
1234567890 !#(){} ̋|,./
by Arabeyes.org as part of the Khotot project.
12
Waste Free Environment | Brand GuidelinesFONTS
ARABIC TYPEFACE
Secondary
ا ب ج د ه و ز ح ط ي ك ل م ن
JannaTM
ا ب ج ة ه و ز ح ط ي ك ل م ن
JannaTM is designed by Lebanese designer
ص ض ث ق ف غ ع د ذ
Nadine Chahine. It is based on the Kufi style
but incorporates aspects of Ruqaa and Naskh
1234567890 !#(){} ̋|,./
in the letter form designs. This results in what
could be labeled as a humanist Kufi, a Kufi
style that refers to handwriting structures and
slight modulation to achieve a more informal
and friendly version of the otherwise highly
structured and geometric Kufi styles.
Waste Free Environment | Brand Guidelines
13POSITION | WFE Logo with Partners
Suggested WFE logo position in print collaterals.
Partner’s
logo
Company
details
here
Waste Free Environment | Brand Guidelines
14POSITION | GPCA Logo
For main GPCA
event, An initiative
by logo should
Partner’s
always be at top
logo
right hand side of
the artwork.
For partner’s event,
An initiative by logo
should always be
Sponsors logo here
at lower right hand
AN INITIATIVE BY
side of the artwork.
Company details here
Waste Free Environment | Brand Guidelines
15POSITION | Partners Logo
Partner’s Logo
The height of partner's logo should be the same with WFE typeface logo and located at the right hand side of the artwork
for the English and left hand side for the Arabic.
ENGLISH
Partner’s Logo
ARABIC
Partner’s Logo
16
Waste Free Environment | Brand GuidelinesGIVEAWAYS
Partner's logo here
Partner's
logo here
Waste Free Environment | Brand Guidelines
17THANK YOU!
