Winter in Saudi — Winter in Saudi

Guideline pages

Winter in Saudi Guidelines Design Identity PRESENTING WINTER GUIDES IN SAUDI These guidelines have been designed to help present the position of Winter in Saudi across different communications and platforms. By adhering to these guidelines, we are able to build the Winter in Saudi identity and create Lorem ipsum a platform we can build upon for next year and the years to come.

Winter in Saudi Guidelines Design Identity ABOUT THE BRAND GUIDES The Winter in Saudi brand was created to unify all the incredible, engaging and diverse events happening all over Saudi Arabia during its winter season. Ranging from family-friendly entertainment to world-class concerts, immersive cultural experiences to international sports and everything in between, Winter in Saudi is the umbrella under which everything that happens during the country's cooler months lives.

Logo System Guidelines Design Identity LOGO SYSTEM The Winter in Saudi logo is greater than the sum of its parts. It encapsulates everything that winter is, and has been designed to appeal to a vibrant audience, while still reflecting everything that winter in Saudi Arabia has to offer and serves as the stamp that lets people know that the experience is part of a greater, winter story. 2022 Winter in Saudi

Logo System Guidelines Design Identity Main Logo Lockup Our primary logo consists of two parts - the unique, modern and ownable contemporary calligraphy as well as the different illustrated elments that represents the vibe or energy of the different events. Illustrations Logo Type 2022 Winter in Saudi

Logo System Guidelines Design Identity Main Logo Lockup The English logo reflects the sentiments of the Arabic, and carries with it the same energy, with the common element being the illustrations, as well as letter forms that act as a seamless link between the two. Arabic English 2022 Winter in Saudi

Logo System Guidelines Design Identity Clear Space The clear space of the logo is determined by the loop of the wa and the a in Saudi, both derived from the same typography. Care must be taken so as to not let any foreign object intrude into this space, as shown alongside. 2022 Winter in Saudi

Logo System Guidelines Design Identity Logo Color Backgrounds The primary logo identity may be used on light and dark backgrounds, as shown alongside - making sure not to allow any of the elements to get confused with the background. 2022 Winter in Saudi

Logo System Guidelines Design Identity Main Logo Lockup The Saudi in Winter logo has been designed to be striking in monotone as well, for those instances that call for it.

Logo System Guidelines Design Identity Logo Usage This page demonstrates examples of incorrect Lockup usage usage of the logo. it is not absolute, but showing them helps to reinforce understanding of the correct way to use the brandmark. 1. 2. 1. Do not change the colour of the logomark in any other way 2. Do not rearrange the logomark and wordmark in any other way. 3. Do not add a drop shadow or any other effect to the brandmark. 4. Do not change the text alignment in any different way. 5. Do not place the full color brandmark on any colour that is not the brand color and that affects legibility. 6. Do not place the brandmark on an image that affects legibility. 3. 4. 5. 6. 2022 Winter in Saudi

Our logo with event logos Guidelines Design Identity Saudi Lockup Clear Space The Saudi logo in Arabic and English and how they have the clear space, to ensure that the logo is never compromised. 1⁄2X 1⁄2X 1⁄2X 1⁄2X 1⁄2X 1⁄2X 1⁄2X 1⁄2X Arabic English 2022 Winter in Saudi

Guidelines Design Identity Our logo with event logos Both Lockups Clear Space The Saudi logo as well as the Winter in Saudi in Arabic and English and how they have the clear space, to ensure that the logo is never compromised. Arabic English 2022 Winter in Saudi

Our logo with event logos Guidelines Design Identity Saudi Lockup - Colors The different colors of the lockup. Blue Dark green Green Orange Purple Red 2022 Winter in Saudi

Our logo with event logos Guidelines Design Identity Saudi Logo Usage The logotype should always be reproduced from the master artwork provided. It should never be altered, re-drawn, re-colored or manipulated in any way. The examples on this page show what to avoid when using the logotype: 1. Do not disproportionately scale the logotype 2. Do not rotate the logotype. 3. Do not re-color our logotype. 4. Do not apply a drop shadow. 5. Do not remove the logotype accents. 6. Do not use colored logotypes on imagery. 1 2 3 Keep in mind The rules set out here apply to all language logotypes. 4 5 6 2022 Winter in Saudi

Guidelines 2022 Winter in Saudi COLOR SYSTEM Colours are an integral part of any brand, and the colours we use will imprint Winter in Saudi in the minds of our audience - not just today, but for years to come. 2022 Winter in Saudi

Color Ssystem Guidelines Design Identity Primary Brand Colors The primary brand colors are used to keep consistency in the brand throughout color associations. Colors should always maintain a level of heirarchy that enables brand recognetion throughout all platforms. Main Colors Secondary Colors Black White Navy PANTONE: 1787 C C:0 M:75 Y:50 K:0 R:255 G:66 B:76 HEX: FF424C PANTONE: 233 C C:25 M:100 Y:0 K:0 R:190 G:0 B:141 HEX: BE008D PANTONE: 157 C C:0 M:50 Y:100 K:0 R:255 G:131 B:0 HEX: FF8300 PANTONE: 637 C C:65 M:0 Y:20 K:0 R:61 G:194 B:194 HEX: 3DC2C2 PANTONE: 361 C PANTONE: Process Black C PANTONE: White 000C PANTONE 282 C C:64 M:0 Y:84 K:0 C:100 M:100 Y:100 K:100 C:0 M:0 Y:0 K:0 C:100 M:93 Y:45 K:56 2022 Winter in Saudi R:81 G:192 B:65 R:0 G:0 B:0 R:255 G:255 B:255 R:10 G:20 B:58 HEX: 51C041 HEX: 000000 HEX: FFFFFF HEX: D7D8D9

Guidelines 2022 Winter in Saudi DESIGN ELEMENT There are many things happening in Winter in Saudi, the best way to represent these activities and events, is through illustrations that also reflect the energy and concept of the logo itself. 2022 Winter in Saudi

Design Element Guidelines Design Identity Category Illustrations The elements within the logo reveal the different aspects of winter in Saudi by representing the majority of the events. Sports Culture Festival Vibe + Energy Weather + Nature 2022 Winter in Saudi

Guidelines 2022 Winter in Saudi VISUAL SYSTEM Please use these guidelines when creating STA-issued communications . 2022 Winter in Saudi

Guidelines 2022 Winter in Saudi LOGO ON PARTNER VISUALS Please refer to the following slides when creating printed domestic or regional communications for Winter in Saudi on behalf of an event. [PRINTS] 2022 Winter in Saudi

Logo on Partner Visuals [Prints] Guidelines Design Identity PARTNER 3/4X How the X LOGO logos work together on Domestic Partner-first Visual When communicating domestically the Winter in PARTNER Saudi logo will be used, along with the event logo. 3/4X X LOGO Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Prints] Domestic Communications The relevant Winter in Saudi logo will always live on the left side of the main visual, keeping clear space and the logo proportions from earlier in these guidelines in mind. POST MALONE POST BRUNO MALONE DJ KHALED MARS BRUNO كلنا ستورم MARS ديسمبر ١ -٢ -٣ الآن اشتريCOM.MDLBEAST كلنا ستورم ديسمبر ١ -٢ -٣ الآن اشتريCOM.MDLBEAST Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Prints] Domestic Communications The relevant Winter in Saudi logo will always live on the left side of the main visual, keeping clear space and the logo proportions from earlier in these guidelines in mind. POST MALONE POST BRUNO MALONE DJ KHALED MARS BRUNO Riyadh MARS DEC. 1 - 2 - 3 MDLBEAST.COM BUY YOUR TICKETS Riyadh DEC. 1 - 2 - 3 MDLBEAST.COM BUY YOUR TICKETS Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Prints] PARTNER How the X LOGO 1/2X logos work together on Regional Partner-first Visual When communicating regionally the Saudi logo will be used, along with the event logo. PARTNER X LOGO 1/2X Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Prints] Regional Communications When communicating regionally, we do not use the Winter in Saudi logo. Instead, the Rouh Al Saudia logo should be used on the left side of the visual, keeping clear space and the logo proportions from earlier in these guidelines in mind. POST MALONE POST BRUNO MALONE DJ KHALED MARS BRUNO كلنا ستورم MARS ديسمبر ١ -٢ -٣ الآن اشتريCOM.MDLBEAST كلنا ستورم ديسمبر ١ -٢ -٣ الآن اشتريCOM.MDLBEAST Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Prints] Primary Communications The Winter in Saudi logo will always llive on the The Winter in Saudi logo will always llive on the left side of the main visual, keeping clear spaces left side of the main visual, keeping clear spaces in mind. in mind. POST MALONE POST BRUNO MALONE DJ KHALED MARS BRUNO Riyadh MARS DEC. 1 - 2 - 3 MDLBEAST.COM BUY YOUR TICKETS Riyadh DEC. 1 - 2 - 3 MDLBEAST.COM BUY YOUR TICKETS Domestic Regional 2022 Winter in Saudi

Guidelines 2022 Winter in Saudi LOGO ON PARTNER Please refer to the following slides when creating digital VISUALS domestic or regional communications for Winter in Saudi on behalf of an event. [DIGITAL] 2022 Winter in Saudi

Logo on Partner Visuals [Digital] Guidelines Design Identity Partner Communications - Domestic The Winter in Saudi logo will always llive on the left side of the main visual, keeping clear spaces in mind. PARTNER PARTNER LOGO LOGO PARTNER LOGO Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Partner Communications - Domestic The Winter in Saudi logo will always llive on the left side of the main visual, keeping clear spaces in mind. PARTNER PARTNER LOGO LOGO PARTNER LOGO Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Partner Communications - Domestic The Winter in Saudi logo will always llive on the left side of the main visual, keeping clear spaces in mind. PARTNER LOGO PARTNER LOGO Book now Book now Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Lorem ipsum Partner Communications - Domestic The Winter in Saudi logo will always llive on the left side of the main visual, keeping clear spaces in mind. PARTNER LOGO PARTNER LOGO Book now Book now Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Partner Communications - Regional The Saudi logo will always llive on the left side of the main visual, keeping clear spaces in mind. PARTNER PARTNER LOGO LOGO PARTNER LOGO Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Partner Communications - Regional The Saudi logo will always llive on the left side of the main visual, keeping clear spaces in mind. PARTNER LOGO PARTNER LOGO Book now Book now Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Video Outro At the end of a video the logo will be shown as an outro followed by Saudi logo. Each one will be in its own frame. احجز اجمل ذكريات الشتاء الآن عىل VisitSaudi.com/winter Frame 2 Frame 1 Frame 3 Domestic Regional 2022 Winter in Saudi

Guidelines Design Identity Logo on Partner Visuals [Digital] Video Outro At the end of a video the logo will be shown as an outro followed by Saudi logo. Each one will be in its own frame. Book your unforgettable winter on VisitSaudi.com/winter Frame 2 Frame 1 Frame 3 Domestic Regional 2022 Winter in Saudi

Winter in Saudi Guidelines Design Identity