Thmanyah way-finding system

Thmanyah is a Saudi media technology company working on Arabic content: articles, newsletters, documentaries and podcasts, with more than 20 products. It is described as the largest podcast network in the Arab world and the leading producer of documentary films in Saudi Arabia.

After rebranding, Thmanyah wanted the identity to reach its physical spaces. Milk Network designed an Arabic way-finding system, simple and clear, that guides employees and podcast guests through the offices and reflects the brand's values. The system is built to extend later to public spaces in Riyadh's Jax District, Al Ula and historical Jeddah, connecting the three locations with a sense of belonging.

Milk Network began by analysing Thmanyah's spaces, studying the journey of employees, podcast guests and the public room by room to find where signage and guidance were needed, and where spaces needed clearer communication messages. Thmanyah's environment blends simplicity, modernity and cultural elements.

The system uses the brand's primary colours, black and white, and puts Arabic first. Sustainable materials were chosen so the signage lasts indoors and outdoors.

At set points, directional signs light up when a visitor arrives, highlighting arrows and available rooms, then switch off when the visitor leaves. The light smart-sensing technology saves energy.

Highlighted text, an element of Thmanyah's identity, is also built into the way-finding system for a consistent look. Each of the three offices — the HQ in Riyadh's Jax District, Al Ula and historical Jeddah — has its own icons identifying its rooms.

The system raises the visitor experience through smart technology and sustainable materials, and carries Thmanyah's identity and values into the physical space itself.

• Environmental analysis
• Customer journey mapping
• Way-finding and signage system